In tennis, hands and fingers are important, but highly visible wrists also are strategic, which is why many of the world's top-ranked players have alliances with such watchmakers as Rolex, Tag Heuer, Seiko, Rado and Citizen. With the first tennis Grand Slam event of the year, the Australian Open, now underway and airing across the U.S. (on ESPN) and internationally, how important are Rafael Nadal, Novak Djokovic, Maria Sharapova, Andy Murray, Roger Federer and others to the category? And who wears what?

More than 100 million people are expected to watch the Big Game on Feb. 2, but they will be seeing more than beer, burger, car and beverage commercials on Fox, especially if movie studios hold true to form and spend as they have in the past, with stars such as Tom Cruise, Mark Wahlberg, Jennifer Lawrence, Johnny Depp and Denzel Washington expected to appear in TV spots for movies.

Over the past few days we've seen more than 50 cars, trucks, concepts and crossovers debuting at this year's North American International auto Show - plus plenty of other breaking news. Here's a overview of what all the automakers showed and told: from the aluminum-reinforced F-150, optimistic outlooks by automakers for 2014 and lots of cars and trucks.

Joe Glennon, assistant professor of advertising at Temple University, cited E*Trade as an example of a company that couldn't justify the cost of a spot in the Super Bowl. "After years of questioning the real value of advertising during the Super Bowl - but still coughing up millions to be a part - E*Trade's decision may be a sign of a larger trend of advertisers walking away from the big game and the even bigger price tag," Glennon said.

7-Eleven is hoping to break the 200-calorie barrier (below, not above) with its new Egg White Breakfast Sandwich. The 180-calorie item, at $1.99 each, is part of a strategy to appeal to Millennials who want to lose weight in the New Year by eating healthier instead of going on a bona fide diet.

Mercedes sales are awfully easy, said CEO Dieter Zetsche at the North American International Auto Show in Detroit. Actually, the prompter said "off-the-heezy," which is supposed to mean something is so cool you leave the phone of the hook, or something. But it fits because Mercedes is appealing to younger buyers of hot cars, and the company's sales are strong. Next up is a very hot S-Class Coupe concept designed and developed for American buyers.

Hyundai proved it could build something upscale with the first generation Genesis. The maker's first effort to move up-market with the mid-luxury Genesis proved one of the big surprises of the last decade, winning an array of awards that included North American Car of the Year. The automaker hopes to achieve even more with the second version for 2015. Paul Eisenstein at The Detroit Bureau describes the car.

The search giant announced Monday that it's buying connected device maker Nest Labs for $3.2 billion in cash. Nest, led by former Apple designer Tony Fadell, develops "smart" home appliances like thermostats and smoke detectors that can program themselves and communicate with smartphones. Nest will maintain its brand name and continue to be led by Fadell, Google said, adding that the deal will likely close "in the next few months."

Talk about a challenge. Mary Cusick, who worked for the Ohio-based restaurant chain Bob Evans Farms for more than 30 years is the new head of TourismOhio. She is charged with working alongside an advisory board of tourism and travel industry leaders to develop a marketing strategy for the state and help boost the number of visitors here. "I want to be able to give Ohioans every reason in the world to stay here, visit Ohio and really experience Ohio," Cusick said.

The Maytag man, a character created in 1967 to represent the appliances' unbreakability, now represents the appliances. A new ad campaign features the Maytag Man serving as a refrigerator, oven, washing machine and dryer. He's meant to serve as the human embodiment of the "reliability, durability and power" of Maytag appliances, the brand said.