Per reports advertisers are spending an average of $4 million for each 30-second time slot to reach the the game's more than 100 million viewers. Here's a rundown on what auto brands are doing in the game, so far, including Jaguar Land Rover, which will advertise for the first time.

You don't have to be Jewish to write an ad for rye bread that has endured in public memory for more than half a century, but in Judy Protas's case it certainly didn't hurt. As Protas, a retired advertising executive at Doyle Dane Bernbach who died on Tuesday at 91, well knew, a campaign spent selling rye bread to Jews would be a campaign squandered in preaching to the converted.

Ninety-eight percent of marketers plan to increase or maintain their spend in 2014, according to the Global State of Marketing 2014 report from Salesforce ExactTarget Marketing Cloud. Data analytics (61%) is the leading area targeted for increased budgets, just ahead of marketing automation (60%). Sixty-eight percent of marketers believe email is core to their business.

A new study published in the Journal of Nutrition Education and Behavior by researchers at Drexel University and the University of Pennsylvania looked at 2,600 menu items at full-service restaurant chains like Olive Garden, Red Lobster and T.G.I Friday's and concluded that the sit-down spots exceed the recommended calories, sodium, and saturated fat for a single meal. The study found that the criteria for "healthy" choices varied from restaurant to restaurant.

Ahold has said it was supporting its ecommerce efforts through a new "digital innovation center" at its Peapod facilities in Chicago. Peapod Propulsion Labs will serve as the company's center of development excellence focused on driving the innovation that is powering the growth of ecommerce in Peapod and the Ahold USA divisions, the retailer said.

Macy's shares are up 7% after the company's Thursday announcement of a series of cost-cutting moves Wednesday that it said would generate savings of about $100 million annually. The retailer said it will lay off about 1.4% of its workforce, close some stores and open others, and combine its Midwest and North regions. The layoffs will affect about 2,500 people.

General Mills will be making Cheerios GMO-free. This is one of the first big-time responses to consumer concern over genetically modified foods. If this is the beginning of a trend, the impact on seed-technology companies like Monsanto could be substantial. The removal of GMOs from Cheerios much and in terms of the big picture but Monsanto should be worried that this may be a watershed moment for frankenfood, which is now nearly ubiquitous in our food and in the environment.

Procter & Gamble's new "moms" ad campaign for the Winter Olympics is going viral, celebrating America's moms who encourage their children to prevail through the thrill of victory and the agony of defeat. The two-minute "Pick Them Back Up" video extends the "Thank You Mom" campaign from the Summer Olympics in London in 2012. The video will air nationwide on Jan. 12 during the Golden Globe awards. It has been viewed 2.9 million times on P&G's YouTube channel.

Advertising Age reported that some East Coast grocery stores were running out of Velveeta cheese. Kraft tells USA Today says it was a short-term, seasonal issue. But at least one observer says that can't be the problem. "It's not a seasonal product," says Ken Albala, a culinary historian who teaches a class on "History of Food" at University of the Pacific in Stockton, Ca. "There is no dish served between Thanksgiving and Christmas that is quintessentially Velveeta."

General Motors once again sold more cars in China than it did in the United States as the automaker and its Chinese partners shipped nearly 3.2 million vehicles to customers there, while predicting further growth in China during 2014. "We expect vehicle sales to remain robust in 2014, driven by ongoing strong demand across China for personal four-wheel transportation," said Matt Tsien, president of GM China. "GM will further expand our lineup of vehicles and services to remain in step with our customers nationwide."