The Olive Garden had its Oreo moment this past week when it was quick to react to NFL prospect and former Oklahoma Sooner offensive lineman Gabe Ikard's "Pastagate" imbroglio. He evidently committed an NCAA violation by eating too much pasta at a party. The Olive Garden found out (he's a fan of their never-ending pasta bowl) and sent a lot of pasta to his room at the NFL Combine.

Six-year-old virtual money play Bitcoin is getting its own ATMs. A company called Robocoin will install the first automated teller machines in the U.S. that let users buy and sell Bitcoin. The first will be in Seattle. They are similar to ATMs but have scanners to read government-issued identification such as a driver's license or a passport to confirm users' identities.

Consumers who thrive on creation, curation, connection and community, called "Gen C," are almost all creating online content at least once a month. Over half have taken action after watching ads for a product or service on YouTube. Three-quarters visit the video-sharing website daily, per Google Think. They are up to 3.6 times more likely to purchase. And they like to share.

7-Eleven went all in on digital and mobile last year. Expect more for 2014. In 2013, the company launched a mobile app and put its toe into the mobile payment world. According to the results of social and digital media survey conducted by Convenience Store News and Balvor LLC, 49% of c-store retailers use Facebook, 47% use Foursquare and 34% use YouTube.

Talk about a long commercial break. BMW's "The Hire" internet film, one of the first examples of rich-media digital branded content, involved 10-minute films noir starring Clive Owen and some major backseat drivers. The company, which spent a reported $25 million on that project, is mum about who will play the driver in the new one. Stay -- as they say -- tuned.

They are nearly 40 years apart in age, but they both love to play "Call of Duty: Ghosts," and in doing so have garnered a huge audience on relatively new social site Twitch. It has 45 million viewers worldwide every month, with more than a million people streaming their games. The site says the average viewer is 21 years old and watches 106 minutes per day. Lionsgate Films partnered with the site to tout the sci-fi movie "Ender's Game."

Lesbian and gay purchase consideration for non-sponsoring advertiser Chevrolet is actually way up, according to YouGov BrandIndex. Chevy ads showed gay and bi-racial couples. They didn't give Chevrolet a big boost among the general population, though. Chobani got a higher lift in purchase consideration and more positive buzz than any other official sponsor. Chobani also grew word of mouth more than any sponsor but Coca-Cola.

Reality show fixit guy Mike Rowe, who has been a longtime pitchman for Ford F-150 and other vehicles, is quitting the truck gig. Ford spokesman Chris Preuss confirmed the Detroit automaker has parted ways with the TV personality and host of the Discovery Channel's now-cancelled show. Rowe was the face of Ford cars, trucks and service for seven years.

Publix Super Markets once again was on top of the American Customer Satisfaction Index, but smaller regional players also gained. Lakeland, Fla.-based Publix tallied a score of 86, compared with a satisfaction score of 78 for the supermarket industry overall. Since the ACSI's inaugural year in 1994, Publix has remained No. 1 in its category - a feat unmatched by any other company in the index.

Shoppers are turning to drug stores and other types of outlets to buy groceries, according to a survey of Millennial, Gen X and Baby Boomer consumers. Target, Walmart, Walgreens and Costco topped the list in each category. Retailers like Walgreens and CVS/pharmacy were listed among the "Top 20 favorite places to buy groceries (that aren't grocery stores)."