A number of sponsors supported Canadian athletes at Sochi. RBC's #YourSomeday campaign, Samsung's #BringItHome, Canadian Tire's We All Play for Canada and P&G's Pick Them Back Up ad are examples. Top efforts include Airbnb's #SochiProblems that offered a solution to housing there, and the Canadian Institute of Diversity and Inclusion, whose video shows lugers making close body contact with the tagline: "The games have always been a little bit gay. Let's fight to keep them that way."

Old Spice has launched an interactive website, ThatsThePowerOfHair.com, to show men shouldn't be afraid to widen their hair care routine. A guy on a couch with a fawning woman extolls the virtues of Old Spice hair-care products, including that now his hair can play Huey Lewis and the News songs. His hair crawls over to a keyboard. Viewers can type in a Huey Lewis song and his hair will "play" it.

General Motors is moving to match Ford's F-150 by using aluminum body panels to save weight and increase fuel mileage by 2018. The Detroit-based maker is feeling the pressure to keep up with Ford, which is being seen as an innovator by using the material, as well as to meet ever-toughening federal fuel standards

Kraft Foods is hoping to entice people looking for healthy convenient meals by simplifying some of its foods. CEO Tony Vernon said the company understands that people are wary of over-processed products and prefer more "fresh" and "real" foods. He said foods with no artificial colors, preservatives or flavors is something Kraft will focus on going forward.

A study by Market Force Information asked 6,600 consumers to rank their favorite supermarkets in categories such as price, convenience, quality of meat and produce, courteous staff, and variety of merchandise. The stores range from supersize grocery chains such as Stop &Shop, Whole Foods, and Walmart to retailers with a neighborhood-market feel, such as Trader Joe's, which takes the top spot.

Red-faced Pizza Hut officials are fumbling to explain the video of a Pizza Hut district manager - make that, former district manager - who local TV station WOWK-TV caught urinating in the very same sink that the store also uses to wash utensils. And, no, the manager was not removing an extra-tough stain. In the video, the former manager actually undoes his pants and relieves himself.

Marketing efforts during the Super Bowl earned Chrysler, now Chrysler, Fiat Automobile (FCA) kudos from Fast Company magazine, which has honored FCA as one of the world's most innovative companies. And for the fourth year, ads from the automaker were ranked first among the many automotive Super Bowl commercials by viewers in the 2014 annual YouTube Ad Blitz contest.

The NFL has Bridgestone, Major League Baseball has Firestone and Nascar has Goodyear. Now, the NBA has signed Kumho to be the league's first official tire partner, as well as an official partner with the D-League - the first such deal enacted under the new watch of commissioner Adam Silver - which comes with multi-platform marketing and activation and enhances Kumho's footprint in the league beyond team deals with LeBron James' Miami Heat and Kobe Bryant's Los Angeles Lakers.

Fourth-quarter data from Technomic's Consumer Brand Metrics tracking program shows improvement in some chains' performance that may have been boosted by brands' marketing efforts throughout the year. Darren Tristano, EVP at the firm said Taco Bell's Doritos Locos Tacos is now one of the products consumers cite among its most craveable, unique items.

Richard N. Cabela, co-founder of the direct marketer and retailer of outdoor gear Cabela's, has died. He was 77. He died Monday at his home in Sidney, Neb., his company said in a statement. No cause was given. Cabela handed chairmanship of the $3.6 billion seller of guns, camping gear and clothing to his younger brother Jim in June, transitioning to the role of chairman emeritus.