Birds Eye's new "Mas#tags" U.K. product are essentially social media tater tots, shaped like hashtags, ampersands, emoticons and all the things you chat and tweet with. "The addition of Mashtags to our food range is an exciting development for Birds Eye. Social media is all about conversation and we're confident Mashtags will resonate across various groups of people," said Pete Johnson, senior brand manager at Birds Eye.

Chipotle Mexican Grill has developed a new comedy series called "Farmed and Dangerous." The series, to be shown on Hulu and Hulu Plus, highlights Chipotle's "Commitment to serving food made with quality ingredients," though without any explicit Chipotle branding, per the company. The show is made by New York-based branded entertainment outfit Piro.

After just six months in the market, Vype, the electronic cigarette brand from Nicoventures, is launching a national TV advertising campaign in Great Britain. The campaign will run across TV and satellite TV to inspire adult smokers to see Vype as an alternative to tobacco, the company reports. It uses the "Experience the Breakthrough" creative platform.

A new wave of smartphones is coming from China. Not Taiwan, but mainland. The Mi3 phone is from Xiaomi, a tech company based in Beijing. That's just one. The Mi3 phone is actually designed with some aesthetic imperatives: it is in premium aluminum, has a simple rectangular design, and is loaded with apps from the likes of nVidia, Qualcomm, and Sony.

More cities around the world, from London to New York to even Hamburg, are looking at ways to sharply curtail cars. Hamburg, in one of the most car-obsessed countries, is going for public transport with more pedestrian and bike routes, and a phase-out of automobiles in the city center over the next two decades.

Russell Westbrook of the NBA's Oklahoma City Thunder is the latest addition to Subway Restaurant's roster of Famous Fans, which includes Michael Phelps, Justin Tuck, Nastia Liukin, Apolo Ohno, Ryan Howard and Eric LeGrand. Westbrook will appear in multi-level marketing and activations to tout the brand and his favorite sandwich.

Honnold, that is. You know about Alex Honnold if you like really mind-blowing videos about crazy people. Honnold is the top solo free climber, meaning he does things like climb Yosemite's Half Dome without ropes, guides, or anything. One mistake and he's dead. And if you get stuck you can't just come back down. North Face is sponsor of this amazing film of him climbing a huge rock face. Take Dramamine.

Consumerist had asked McDonald's to say whether rumors that it was dropping its popular Hot Mustard dipping sauce was true. The site got a statement about how great another sauce was without saying whether the Hot Mustard sauce is staying or going, of which it made fun. McDonald's came back with a terse and direct answer to the query: it's getting cut because it's not a big mover.

For the second time in two years, TBWA has recast at the top of the creative department of its largest office, according to sources. Sources say David Kolbusz, a partner and deputy executive creative director of Bartle Bogle Hegarty in London, is in talks to share the top creative role at TBWA\Chiat\Day in Playa del Rey, Calif. He would partner with Stephen Butler, one of the office's three ECD's.

The Ford F-150 pickup is the top selling vehicle in the U.S. and has been for years. It's radical redesign to an aluminum body means, therefore, a huge dealership training program in sales and service. By the time it goes on sale in the fourth quarter, thousands of collision repair technicians, insurance estimators, Ford field staffers and others will have gone to school in one of the biggest industry training programs ever.