London Gatwick has appointed Creature to create a campaign to support its plans for a second runway following a competitive pitch. The task is a public awareness campaign to position London Gatwick as the obvious choice to solve the UK's need for airport expansion. The work will form part of the broader "Gatwick for growth."

New Microsoft CEO Satya Nadella realizes Microsoft must work more like Google to survive, and he's moving fast to achieve that, partly by tearing off the shackles of the company's old business model. It has offered a free version of its Windows operating system and is open sourcing many of its software development tools and languages. Never would have happened under Steve Ballmer.

A day after it announced that former Hyundai Motor America CEO John Krafcik had joined the company's board of directors, TrueCar says it is going public. The auto shopping site, whose business model has been challenged by dealers, filed the paperwork with the Securities and Exchange Commission. The firm currently counts more than 7,500 U.S. new vehicle retailers as part of its network.

The diversified global industrial and energy powerhouse Tata, a $100 billion corporation, which owns Land Rover and Jaguar, wants to position itself as a global giant. As part of this, the group's top brass has started meeting with advertising agencies. Among several ad agency networks making presentations to the Tata management are WPP and IPG.

To win over buyers, Microsoft has to get app developers to make apps for Windows. But they won't unless Microsoft sells more Windows devices. The company's strategy is a "Holy Grail": write the app once and it runs on everything, Windows 8 devices, Windows Phone 8, Xbox, iOS and Android. And create new development software, updates to existing software and new features in its app-hosting cloud Azure.

Kimberly-Clark set up a media-buying "trading desk" in 2011 that combines in-house oversight with execution through its demand-side platform, Turn, and its media agency of record, WPP Group's Mindshare. "Surround yourself with people that can help you," said Mark Kaline, Kimberly-Clark's global media director.

Brands ignoring games as a marketing channel are missing a growing audience. In January this year, online gaming websites had 662 million users globally, per comScore. That is 41% of the total online audience. It also offers a cross-screen experience, allowing game play across all devices. Indeed, 50% of the total online audience also played games on touch devices in January.

On "The Daily Show with Jon Stewart," the comedian/host hit General Motors in a segment related to GM's ignition switch recall. "They found out in 2001, they studied the problem for four years, did an internal cost-benefit analysis using your standard analytic, algorithm, barometric, PE ratio equations, and came up with, 'F**k it.'"

JPMorgan Chase has hired Susan Canavari as chief brand officer for Chase. Chase will lead strategy and development for the consumer brand, including advertising, creative services and social media marketing. She reports to CMO Kristin Lemkau. She joins Chase from Mcgarrybowen, where she was managing director and lead on the JPMorgan Chase account.

The U.S. Supreme Court ruled yesterday that an airline customer cannot sue after being thrown out of a frequent flyer program. On a 9-0 vote, the court said Rabbi Binyomin Ginsberg cannot pursue his claims against Northwest Airlines, which ceased operations in 2010 after merging with Delta Air Lines. He claimed breach of contract under Minnesota state law.