P&G already has 25 billion-dollar brands and wants more. Analysts say the reason is simple: Build a brand big enough, and even incremental growth helps grow P&G overall.

Citgo Petroleum is back with "Fueling Education," a promotion offering teachers, student teachers and members of parent-teacher associations and organizations the chance to win $1,000 in school supplies for their classrooms. A total of 84 winners will be selected for the prizes, comprising three winners each from the 27 states in which Citgo operates, as well as the District of Columbia.

A really successful brand risks becoming generic, a la Kleenex. It’s probably both flattering and infuriating for those companies. At the jump is a list of "genericides" that should be surprising, since most people think of them as a thing not a brand.  Among them: escalator, and linoleum. Also cellophane, dry ice and aspirin. And who could forget heroin? If you indulged, this would be your brain on a Bayer brand from the early 1900s, derived from the German word Heroisch, meaning heroic, and strong. Talk about deceptive marketing.

For those of us who were following Ford in the late 1990s Nick Scheele was the jocular, British guy at what was then Ford's Jaguar division. After a stint in Europe, he was brought stateside to be president and COO of Ford from 2001 to 2004, and president from April 2004 until he retired in 2005. Scheele, 70, whom some of remember as the affable guy at shows, conferences meetings and reveals, died Friday.

Yum! Brands CEO David Novak said when Taco Bell launched into breakfast this year, that it would beat McDonald's at the breakfast table. Who won? The company had predicted 7% of same store sales at breakfast. Writes Burger Business, "With victory defined so modestly (breakfast’s share is at least double that at every burger chain that sells breakfast), Taco Bell couldn’t help but “win.” But it sure wasn’t going to spell doom for the Arches."

AbbVie Inc. agreed to buy Shire Plc for about 32 billion pounds ($54.8 billion), becoming the latest U.S. health-care company to shift its tax residence abroad in a record surge in industry deals. The agreement will move AbbVie's tax residence, though not its management, to the U.K. in a so-called tax inversion, dropping the company's tax rate to 13% from 22%.

Volkswagen has recently added Porsche and truckmaker Scania AB to the VWAG family, bringing to 13 its global brand count. And it has openly expressed interest in adding more, possibly even Alfa Romeo. Rumor has it that Alfa's parent, Fiat Chrysler Automobiles, is open to acquisition. The players deny it.

Many of the UK's largest advertisers are set to increase their budgets for the seventh consecutive quarter, spurred by the importance of brand awareness initiatives in an economic environment on the upturn. IPA Bellwether surveyed of 300 senior marketers from the UK's top companies. It found 15.2% increased their budgets in the second quarter.

A federal grand jury has indicted FedEx on charges of assisting illegal pharmacies. Prosecutors say the shipping company knowingly distributed controlled substances, NPR's Carrie Johnson reports. FedEx is "accused of conspiring to distribute prescription drugs to people who never met with doctors - a violation of the Controlled Substances Act," Johnson says.

Facebook's new Buy button and e-commerce platform lets you make a purchase directly on the site. The program, currently being tested with select small business partners in the US, opens a pop-up that asks you to confirm payment and shipping info, then complete the purchase, all without leaving Facebook.