A new campaign for FreshDirect breaks today via SS+K. The effort starts with out-of-home elements on trains and outdoor kiosks. With the line, "We go out of our way to bring you great," that salvo will be followed by digital ads, online video, social media marketing and events in the first quarter next year. The agency won the account last month.
It could hurt the auto business big time. The idea is a kind of feedback loop: auto sales increases are projected to be in developing markets like southeast Asia, which will be hurt most by global warming, which is spurred partly by auto emissions. Thus lower auto sales. Official predictions are that, assuming we aren't underwater, by 2060 poor countries will account for the lion's share of global exports.
Kind of. Thomson Holidays' new ad riffs on Shatner's cover of "Bohemian Rhapsody" off his 2011 album Seeking Major Tom. The ad, via London agency Beattie McGuinness Bungay, stars a battered, washed, beaten, tossed one-eyed teddy bear who learns to smile again by vacationing with his owner in Jamaica. There, he falls in love with a My Little Pony toy.
Supermarket chain Meijer has launched a new program in all 213 stores called Ready! For You that features meals ingredients at a fixed price based on weekly sales. They range from $12-$15 for a family of four. The idea is customers save more by buying all the ingredients together. According to Meijer's research, a quarter of meals eaten by Millennials include ingredients they purchased that same day. Close to 40% make their grocery lists right before heading to the store.
Wendy's has rolled out several BBQ pulled pork products that should maybe come with a coupon for angioplasty. Like Wendy's BBQ Pulled Pork French Fries and BBQ Pulled Pork Cheeseburger. The BBQ Pulled Pork Cheeseburger ($4.99) is a burger patty topped with pulled pork, cheddar cheese, cole slaw and barbecue sauce. It's 640 calories, or about 90 calories more than a Big Mac and has 33 grams of fat and 1,260 milligrams of sodium.
Snack food giant Mondelez International has named Dana Anderson as its new chief marketing officer. Anderson will oversee global advertising, media and marketing for the Deerfield-based company's portfolio of brands, including Oreo, Trident and Cadbury. She replaces Mary Beth West, who stepped down as chief category and marketing officer in July amid a corporate reorganization.
After having confirmed it will move headquarters to New York, Cadillac has announced it's new flagship large luxury sedan will be called the CT6, the first of several new vehicles on the way as the GM division looks to expand its portfolio and focus on global markets. New global chief Johan de Nysschen said Cadillac is looking to push even higher into the luxury market. "I quite readily envision a Cadillac positioned above the car we'll be launching next year," he said.
Raising cigarette taxes leads to less beer and spirits drinking, according to a new study in Alcoholism: Clinical & Experimental Research. Wine drinkers aren't included because they seem to have healthier lifestyles. Researchers analyzed U.S. data between 1980 and 2009. States that showed the highest tax increases per pack also showed the greatest reduction in drinking - 26% versus 5% in states with low cigarette price increases.
The White House has launched a multi-media PSA campaign, "It's On Us," targeting sexual abuse on campus, with participants and supporters including the NCAA, U.S. Olympic Committee, Microsoft, iHeart Radio, Electronic Arts, Kevin Love, Kerry Washington, Common and Questlove. The message is "Stop sexual assault. Get in the way before it happens. Get a friend home safe. Take responsibility."
Jack in the Box is launching the "Jack's Munchie Peel" instant-win game next week to pitch Millennials. The instant-peel stickers are attached to the purple-boxed Munchie Meals it sells only between party hours: 9 p.m. and 5 a.m. One in four stickers is an instant winner. Prizes include Neff apparel; Fandango movie tickets; flights on Southwest Airlines; music downloads; gas cards; and custom Jack in the Box snowboards and skateboards..