McDonald's is offering customers a free small coffee for two weeks in an effort to add caffeine to somnolent sales. The offer is good through Sept. 29 at all participating McDonald's across the country. This is the Oak Brook, Ill.-based company's second free coffee event. The first was in late March.

Things have been just plain bad with the NFL. Now they're real bad. Anheuser-Busch, which sponsors 88% of NFL teams, making it number two behind Gatorade, is not happy. "We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season," the NFL's official beer sponsor said in a statement. "We are not yet satisfied with the league's handling of behaviors that so clearly go against our own company culture and moral code."

PayPal is firing ads at Apple Pay. The former took out a full-page ad in The New York Times: "We the people want our money safer than our selfies," it said, a jab at the hack of naked celebs on Apple's iCloud. It is emblematic of the pay space as it moves to encompass retailers with mobile payment channels. The campaign is part of PayPal's "People Rule" umbrella campaign running into 2015.

Urban Outfitters has apologized via its Twitter account after it came under fire for selling a "vintage" Kent State University sweatshirt featuring red dye markings that resembled blood stains, a look that called to mind the infamous shooting and killing of students by federal forces that occurred on the Kent State campus in 1970.

Affordable Care Act advocates are launching a marketing campaign for the next enrollment period, which begins in mid-November. The campaign features testimonials from real people, with a bigger emphasis on deadlines, and in-person help. The campaign will no longer avoid talking about the law's requirement that people either get health coverage or pay a penalty when they file their taxes.

Johnny Rockets is rethinking its design under the new Route 66 name. On deck are four new prototypes, including a drive-in-movie concept, a drive-thru concept (with breakfast menu), a food truck and a mobile pop-up restaurant. Some of the first of these prototypes could debut by year-end. Via a partnership with USA Drive-Ins LLC, a film production and distribution company, Johnny Rockets said it expects to have the Route 66 drive-in concept as the food option at 200 new drive-in movie locations.

Amazon plans to move its UK HQ in downmarket Slough to east London. The company will put its headquarters in a 15-story building called Principal Place, which will have a swimming pool, tennis and basketball court. Amazon will have 5,000 employees there. Google, meanwhile, is putting its UK headquarters at King's Cross, a few miles west. UK sales of around GBP4.3 billion will continue to be booked to Amazon's Luxembourg-based unit.

Cadillac won't try price cutting, or broad incentive tactics to improve slumping U.S. sales, new brand chief Johan de Nysschen said. De Nysschen arrived at GM last month after two years at Infiniti and two decades at Audi. He said Cadillac must be willing to forgo some traditional buyers as it works to attract the higher-end clientele it's now courting with a revitalized vehicle lineup.

Coca-Cola has brought caffeine drink Surge back, exclusively on Amazon. The first batch sold out within hours. The drink, which started as a Norwegian Mountain Dew competitor in 1996, was off the market by 2002. Coca-Cola says Surge is a limited rerun, though that may change that if the drink's popularity stays high. Coca-Cola says a Facebook page, Surge Movement, was the impetus for the company to do the relaunch.

Cablevision CEO James Dolan has enough clout to put his vanity music project wherever he wants, even Madison Square Garden, as opening act for the Eagles. Dolan, who also owns the Knicks and Rangers, brings his Americana band, J.D. and the Straight Shot, to the venue to promote his own album. He takes lessons from Mick Jagger's vocal coach, and writes about everything from Chris Christie to Trayvon Martin, but not the Knicks.