Huffington Post
General Motors is, evidently, one of the top 10 most-hated companies in the U.S. The rules for the list: alienate a large number of people; have bad customer service; upset employees by paying low wages; disappoint Wall Street. "These companies managed to antagonize more than just one group and have become widely disliked," says the story. Read the list at the jump.
NPR
In India, Wal-Mart, which is meant to be a direct-to-business wholesaler (it's called Best Price Modern Wholesale there), has opened 20 stores since 2009. It plans 50 more. The problem is it also sells to individuals, and the country's traditional street vendors and hawkers are not pleased. Geetanjali Arora of the National Hawker Federation said that by selling produce, fish and meat the company is "really affecting people who earn a daily living selling this."
Boston Globe
While officials in some U.S. cities have confronted Uber and Lyft over their business models, a group of taxi owners is suing the City of Boston over the ride-sharing services. The taxi drivers are accusing city officials of violating their constitutional rights, saying such services are unfair and illegal within the city. Two drivers and the Boston Taxi Owners Association accuse the city of destroying the value of their taxi medallions.
Automotive News
Mercedes-Benz, which is leaving its home of Montvale, N.J., for Atlanta, will probably retain only 40% of its 1,053 employees with the move, per Steve Cannon, CEO of Mercedes-Benz USA. Mercedes has made offers to the employees it wants to keep, and they have until April 15 to decide. Cannon would not give details on how many offers have been made. The company has been in Montvale for 40 years.
Warc
TV ads in wealthy countries should pitch emotion. In less wealthy nations they should hit the practical points, per a new study by the "Journal of Advertising Research." The study was based on 257 commercials for household cleaning products and covered 23 countries.
Consumerist
Post is bringing Strawberry Honeycomb to some stores, apparently to feed the nostalgia-famished young Boomer and Gen Y contingent. The cereal, which debuted in 1983, and was taken off the market at some point, is back in "select" stores, per Post. The company is directing consumers to a product finder that doesn't yet list strawberry as a valid Honeycomb flavor yet. But it also isn't on its "discontinued products" list either. Does it exist?
Brand-e.biz
There is a strong attraction between music and auto brand enthusiasts. Music streamers are 67% more likely to be automotive brand advocates, per the new Spotify Impact Study from the music site. And they're twice as likely to be willing to pay more for a car brand. The digital music company says streamers are 52% more likely to feel emotionally connected to auto brands. They are 25% more likely to make positive rational associations about consumer electronics brands.
Advertising Age
It's not entirely un-self-serving, to put it mildly. Gillette paid dating app Tinder to test whether unkempt facial hair is as desirable as a clean-shaven or well-groomed face. Guess which won. The Procter & Gamble razor brand tapped Publicis-owned MRY to help promote the results on a website at Shavetest.com. While Gillette didn't buy ads on Tinder, P&G paid Tinder for its role, and is now pushing the results through a website and YouTube video.
Automotive News
Scion's smallest car, the iQ, is going away because it isn't selling well. Toyota Motor plans to drop the car because Americans aren't taking to the mix of size, price and fuel economy. The company will, however, introduce three new Scion models in the next three years. Doug Murtha, Scion's brand chief, dubbed iQ a "healthy experiment" that taught Toyota lessons about American tastes in drivable matchbox cars.
Edinburgh Scotsman
Big brands are coming to Scotland's capital city to get their names on Edinburgh's new trams. Brands like Etihad Airways and Virgin are interested in branding the new rail cars, and sources say there is a "wave of interest" from other major corporations keen to plaster carriages with "wraparound" ads on the GBP776 million tram fleet. Qatar Airways and Turkish Airways, both of which now have daily flights from Edinburgh Airport, are among contenders.