The Wendy's Company said Monday that CEO Emil Brolick plans to retire by the middle of next year and will be succeeded by current CFO Todd Penegor. Brolick has been CEO of the 6,500-unit chain for the past four years, before which he was COO of Yum Brands. He will leave after a transition period expected to begin in the first quarter of next year, and will continue to serve on the Wendy's board of directors thereafter.

CITGO Petroleum Corp. sponsored the red carpet at a grand opening of the city's first Wahlburger's restaurant, located at Fenway Park. It just happens to be right next to the Boston CITGO sign. Wahlburger's, a chain of casual burger restaurants, is owned by Mark Wahlberg and his family, including his brother Donnie. The stores are featured on an A&E reality show. At the event, 350 guests were encouraged to download the Club CITGO app for the chance to win up to $500 in gas gift cards and other prizes.

Pepsi is offering a limited quantity of Pepsi Perfect on the day, back in the future, that Marty McFly ordered a Pepsi: Oct. 21, 2015, in the second of the "BTTF" movies. The collectible bottles will be filled with Pepsi made with real sugar, per the company, and will sell for $20.15 per 16.9-ounce bottle. There will only be 6,500 available online to people in the U.S. Movie fans who are in New York for Comic Con on Oct. 8 can also score a bottle of Pepsi Perfect in a variety of ways, one of which involves dressing up like …

Yes, filmgoers will be treated, should they decide to pay the money, four more films based on the Transformer Hasbro toys over the next ten years. That will mean we have been pummeled with eight of them total. Hasbro chief content officer and EVP Stephen Davis confirmed "Transformers" 5, 6, 7, and 8 during a keynote at MIPJunior, the annual showcase for kids programming.

According to De Beers' recent Insight Report the jewelry industry's share of voice in advertising has dropped since 2008. But In 2014, per the report, growth in jewelry advertising spend started to catch up with fashion. This year may see more spending. De Beers will run its campaign for Forevermark; Hearts On Fire will run a TV campaign; Blue Nile is also running a "targeted" TV campaign, its first since 2011; Zales will likely see a bigger ad budget, as well.

Some of FIFA's major sponsors are calling for FIFA's CEO Sepp Blatter to resign immediately, as he is being investigated for "suspicion of criminal mismanagement and suspicion of misappropriation" of FIFA funds. Sponsors that have spoken up are Coca-Cola, McDonald's, Visa, and Budweiser, all longtime sponsors: Coca-Cola has been one on and off since 1950. While the sponsors haven't publicly threatened to back out of their deals, all condemned FIFA's behavior and asked that Blatter step down immediately.

Saad Chehab, Maserati's global CMO, who also was central to development of several Fiat Chrysler Super Bowl ads has resigned the company, a division of Fiat Chrysler Automobile, for personal reasons. Chehab joined FCA's luxury brand in Nov. 2013 after serving as head of the Chrysler and Lancia brands and director of advertising and brand marketing for Chrysler Group.

Looks like the nabbing of Jared Fogle has not been good for Subway's rep. A new report from The Reputation Institute found that between the first and third quarters this year, Subway's reputation score fell 6 points, from 77 to 71, or from nearly excellent to slightly above average. It was also a steep decline in just a short period, said Brad Hecht, chief research officer at the firm. "By any definition, a five-point move in any direction is significant," he said.

More and more retailers are opening on Thanksgiving Day, and they are doing it earlier and earlier. Staples, one retailer that has opened on the holiday for the last few years, has decided to close up and let its workers spend the holiday at home. The chain's president of North American stores and online shopping, Demos Parneros, said, in a statement that the deals will only be online, at Staples.com, and consumers can then continue their shopping in stores starting at 6 a.m. on Black Friday.

Daily fantasy sports companies DraftKings and FanDuel spent a combined $100 million on advertising in September, about half of that during national NFL games, the rest across networks and high-profile broadcasting. DraftKings spent some $80 million, FanDuel about $20 million, according to iSpot, which tracks paid TV media. Boston-based DraftKings, which launched in 2012, said it would pay out "more than $1 billion guaranteed in 2015" in winnings. It has official alliances that include the NFL, MLB, NHL, MLS, Nascar, UFC, ESPN, and teams in the NBA, NHL and MLB.