• Mattel And Moschino Versus Gender Stereotypes
    Sales of the fashion doll Barbie have slumped for the past four years, down 16% last year alone and showing no signs of improvement. And then there is new competition from the likes of Hasbro. But the company, whose namesake doll is white and blond, is changing its image in a new ad that accompanies its collaboration with fashion brand Moschino. A first for the brand, the ad, touting the limited run Moschino Barbie, stars a boy, who appears alongside an ethnically diverse line-up of little girls. He is styled to resemble Moschino creative director Jeremy Scott.
  • Urban Outfitters Becomes Strange Bedfellow With Food Chain
    The retail chain Urban Outfitters Inc. has entered into an agreement to acquire "substantially all" of The Vetri Family group of restaurants, including the three-unit Pizzeria Vetri, the casual-dining concepts Amis Trattoria and Osteria, along with the Italian gastropub Alla Spina and rotisserie concept Lo Spiedo. More co-branding may be in the works. Ilan Hall opened a location inside an Urban Outfitters concept in Williamsburg, Brooklyn last year. In L.A., Urban Outfitter's Space 15 Twenty has an Umami Burger unit.
  • SUV Sales Will Be 40% Of Market By 2020
    Sport utility vehicles will account for two in five new auto sales in the U.S. by 2020, according to Ford Motor. The automaker says that this year Americans will buy a record 5 million SUVs, thanks to low gasoline prices, cheap car loans and a desire, simply, for functionality and ride of vehicles in the category, per Kevin Schad, brand manager for the Ford Escape. Schad sais sales of SUVs and sport wagons are up 16% this year.
  • Uber Offering Discount Jaguar Tickets In Jax
    Uber is getting up in StubHub's face, at least in Jacksonville, Fla. It's an experiment in selling tickets with taxis. Uber Technologies Inc. will sell discounted game-day tickets to the Jacksonville Jaguars. One transaction gets fans a ride and a ticket to the game. The move could drive additional sales for the Florida franchise, which hasn't had a winning season since 2007. The deal isn't too expensive since tickets for the Jaguars have the League's lowest resale price and smallest resale volume.
  • McDonald's Launches McPick 2
    McDonald's is trying something new to pick up slumping sales, and it's not all-day matzo ball soup. It's a new program that McD's hopes will pick up some stream via the Dollar Menu route. Starting Jan. 4, the fast-food chain will launch the "McPick 2" menu, which will let customers pick two of the following items for $2: a McDouble, a McChicken, small fries and mozzarella sticks. It will have a five-week run, but the chain plans to stick with the concept and name.
  • Head Of MillerCoors Marketing Leaves Company
    MillerCoors has started making leadership changes after SABMiller agreed to merge with AB InBev and sell its stake in the MillerCoors venture. On Friday, it parted ways with Gannon Jones, its head of brand marketing. "Gannon Jones is no longer with the company," said a MillerCoors spokesperson. Jones joined the company in late 2013 as VP of brand marketing to oversee promotions for Miller Lite and Coors Light.
  • McDonald's CEO Talks Breakfast, Wages And The Street
    Steve Easterbrook has been CEO of McDonald's Corp. for a little over eight months. Now he is in New York, pitching investors on the success of his turnaround plan and that the company is pulling out of its slump. At the jump, an interview with the "Times," in which he says, among other things, that the most important thing he has done so far in his leadership role is "lead the business through defining the sense of urgency and purpose it will take to establish a turnaround."
  • Technomic Exec: ConAgra Lacking in Power Brands
    ConAgra has nearly 50 retail brands, but most consumers are only familiar with a small percentage of those brands, and few of the brands are considered to be positioned for steady growth. What it lacks, says Bob Goldin, EVP of Technomic, is enough of them that matter to consumers. "ConAgra has too many brands and not enough 'power brands.'" Analysts believe the company may begin shuffling the deck, whether selling brands, creating new ones, or fixing the ones it has.
  • A Five-Story Vending Machine For Used Cars
    Just because. That may be why online car seller Carvana built a five-story, glass-encased, vending machine full of cars next to Interstate 65 near Nashville. The cars have actually been sold and are waiting to be picked up. The California-based company moved from brick and mortar to an online sales model a la CarMax several years back. But it found that instead of having the vehicles delivered, many buyers wanted to come and get their new ride. That allowed the company to plow the savings into making the pickup experience unique.
  • Marketing Procurement Unit Out At Pepsi
    PepsiCo has eliminated its global marketing procurement department and will shift responsibility for overseeing agency compensation and other marketing activities to individual brands, "Ad Age" has learned. The move -- which resulted in some layoffs -- could lead to significant changes in how Pepsi deals with its agencies as well as spark a broader conversation across adland about the value of corporate procurement departments.
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