• Paris Restaurants Rally
    This week, Le Guide Fooding, an authority on French restaurant news and reviews, launched a campaign urging people in Paris to invest in restaurants, bistros, bars, cafs, and corner brasseries. The effort, Tous au Bistrot ("Everyone to the Bistro") was part homage to the fallen victims, part support system for restaurant workers, and part civilian resilience to prove that Paris has not been ruined by fear. The campaign has the hashtags #tousaubistrot and #jesuisenterrasse.
  • Qatar Airways Takes Center Court With International Premier Tennis League
    Qatar Airways, the national carrier for the State of Qatar, has signed a three-year deal to become the presenting partner for the Coca-Cola International Premier Tennis League. IPTL, entering its second season, which brings together current stars, legends and upcoming talent in a five-city team and individual play format. Competition is scheduled to run Dec. 2 - 20. Qatar Airways is expected to support with a multi-marketing effort including print, Internet, social media, local and in-arena signage and activations for fans and its airline passengers.
  • Has Loss Handed Ronda Rousey Big Sponsorship Defeat?
    Ronda Rousey, the best-known female athlete on Earth, has a roster of sponsors across several categories. She has even appeared in major studio films. Is it possible it will all collapse like a house of cards now that she lost, by brutal knockout, to massive underdog Holly Holm? Joel Seymour-Hyde, VP of strategy at sports marketing firm Octagon, thinks her name will endure. "Everyone loves a recovery story and fans will be intrigued to see how she comes back from this - it's a whole new angle to the story."
  • My Fit Foods Opens Dallas Kitchen
    My Fit Foods, which has 52 locations in five states, serves packaged healthful meals, and offers meal-planning advice. The chain will open a 30,000-square-foot central kitchen in Dallas-Fort Worth as part of a strategy to expand its reach into retail outlets beyond its own units. "It's really a game-changer in the space," said David Goronkin, CEO of the Austin, Texas-based company.
  • Scion Jumps Into Subcompact Crossovers With C-HR
    The C-HR concept crossover Toyota has been showing at auto shows will come to the U.S. market as a Scion, the automaker confirmed Wednesday. Making its debut at the 2015 Los Angeles Auto Show, the Scion C-HR concept previews the production version set to debut in 2016. It goes on sale in 2017, as the third all-new model Scion has promised dealers, following the iA and iM that went on sale in September.
  • Walgreens' Marketing, Digital Chief Heads For Kohl's
    Walgreens' president of digital and chief marketing officer, Sona Chawla, is departing the company to become COO at Kohl's, where she will report to the company's longtime CEO Kevin Mansell. Even before she begins at Kohl's onNov. 30, the company is mentioning her along with chief merchandising and customer officer Michelle Gass as potential successors to Mansell. For the past seven years, Chawla has held various senior leadership roles at Walgreens, including president of e-commerce, a title she held before her current one.
  • French Copywriter Wins Award Days After His Death In Attacks
    A Renault ad by Publicis Conseil won gold in the Epica Awards on Tuesday. What the judges did not know was that the copywriter who had written it, Fabrice Dubois, died in the terrorist attacks on Paris last Friday. The Renault spot, titled "Go Anywhere, Go Everywhere," took top honors in the international award show's animation category. It features relatively little copy but won over jurors with its exuberant energy, backed by the spot-on use of the Beck song "Sexx Laws."
  • New Commissioner, New Partners Drive MLB Sponsorship To Record $778M
    In his first year as commissioner for Major League Baseball, Rob Manfred not only saw strong numbers in attendance and on TV, but in the major category of marketing and partnerships. MLB recorded a total of $778 million in sponsorship spending during the 2015 season, a record for the league and up more than $80 million from the previous record of $695 million in 2014. MLB this past season had official partners in 24 categories, which included seven new deals: Amazon Web Services, DraftKings, Esurance, Falken Tire, The Hartford, Maytag and Starwood Hotels and Resorts Worldwide.
  • One Google Glass Iteration Does Without Glass
    According to sources, there are three next-generation Google Glass headsets in development, and one of is sans glass. It is an audio-focused model meant for the "sport" crowd. But there is talk of at least an enterprise-focused model with a display, Things are reportedly still up in the air (Google may cut its three models to two), but this could give you an idea of what to expect when the code-named Project Aura arrives sometime next year.
  • New Lincoln MKZ Gets New Look, New Energy
    The launch of the MKZ sedan three years ago was a critical move for Lincoln as it set out to reestablish itself as a credible player in the luxury market. The new model was more stylish, more sophisticated, but still fell short of meeting key competitors head-on. This time, Lincoln isn't holding back. Taking a number of its design cues from the widely praised Lincoln Continental concept, the upcoming, mid-cycle refresh of the MKZ takes the sedan even more up-market, with an attention to detail normally reserved for imports.
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