If Tim Cook can lose 30 pounds with Apple Watch, so can you. Yes, Apple's wrist accessory is a health device. The company has hired top scientists, partnered with top hospitals and designed software platforms like HealthKit and ResearchKit. And it is partnering with startups like AirStrip, an app for doctors to use to monitor their watch-wearing patients.

Under Armour, the anti-Nike, is starting to eat into Nike's market and is now the second most-popular athletic apparel brand in America. Senior VP of global brand marketing Adrienne Lofton says the brand's identity is the "scrappy outsider." "What separates us from the clutter is this blue collar work ethic," she said. "We work with athletes who most people wouldn't or didn't draft in the first round, or who they wouldn't traditionally give a prima ballerina title to. We pick that athlete with a chip on their shoulder."

It's hard for a luxury brand on the "street" of 30-second hard knocks, rubbing shoulders with the hoi polloi: the CPG's, the diapers, the odd motor oil. So many top and nuevo luxury brands are heading to the digital Hamptons: online video. Brands like Chanel, Timo Weiland and Hanley Mellon have all made online video a cornerstone of their strategies. Why? People like it; it beats other media; it's not 30 seconds; and change is good.

Macy's will close 35 to 40 underperforming stores, around 5% of its total locations, the department store chain announced Tuesday. The stores, slated to be shuttered in early 2016, will be identified at a later date, said the company with corporate offices in Cincinnati and New York. Annual sales volume at the stores is expected to be about $300 million.

Indian cuisine hasn't exactly taken off the way, say, pizza or Mexican, or, even sriracha has. But now chefs are experimenting with the cooking techniques, spices and flavors of this complex cuisine. "There are no geographic borders today when creative chefs are working on menus," said Dean Small, founder and managing partner of Synergy Restaurant Consultants. "You're starting to see [Indian] in a lot of restaurants in different ways. I think it's going to grow."

The U.S. Open, ESPN and Voya Financial have people painting the town orange. It's part of Voya's sponsorship of ESPN's exclusive wall-to-wall coverage of the tennis event, and it features "Orange Money" TV spots, an on-air and online series of videos with tennis commentator/analyst Brad Gilbert. There are also "Bench Talk" segments and on-air branding during replays that use ESPN's new 360-degree "freeD" technology. At the jump, a Q and A with Ann Glover, CMO for Voya, who talks about the program.

As we push past summer and head into what, for the auto industry, is the start of a new year, there'll be lot of things happening at showrooms across the country. The 2016 model-year will bring not only a new of major new products but some significant new technologies. They include Apple CarPlay and Google Android Auto infotainment systems, as well as new semi-autonomous driving features that will allow a limited amount of hands-free driving.

A two-and-a-half-year-old dispute between Costco and Tiffany over the meaning of "Tiffany" on diamond engagement rings, is over. A federal judge found in favor of Tiffany, noting that Costco clearly had not acted in good faith when slapping the name on their jewelry cases. It started in 2012, when a customer reported to Tiffany that she saw rings for sale that had its name but weren't actually made or officially licensed by the company. Costco countered that "Tiffany" is a generic name.

Amazon is testing a restaurant-food delivery in Seattle as part of its Prime Now one-hour delivery service. Members of the Amazon Prime paid loyalty program in the city can order from participating local restaurants using the Prime Now mobile app. They can also browse menus, place orders and track the status of their delivery in real time. Amazon delivery drivers pick up and deliver the food within an hour or less.

Last year, Under Armour overtook Adidas to become the No.2 biggest sports brand in the US. European marketing chief, Christopher Carroll, said it's now setting its sights on being part of "the fabric of British culture." The next phase of the sportswear maker's activity centers on its associations with 50 individual rugby players. Carroll, EMEA marketing director, speaks to Drum about the brand's ambitions.