Freshii, a Canada-based chain, will heavily discount the menu's Mexican items on Feb. 8, the day Chipotles nationwide temporarily close for a big employee meeting. White Castle has launched a new website, WhiteCastleClean.com, all about the chain's food-prep practices, plus a database of stores' health scores searchable by location. All 420 White Castles are listed.
According to data from the Insurance Institute for Highway Safety, the Volvo XC90 is one of nine vehicles in which no one in the United States has died in at least four years. The automaker, a unit of China's Zhejiang Geely Holding Group, wants to make this the case for its entire vehicle line-up throughout the world, partly through a suite of autonomous-driving technologies.
It seems social media channel Pinterest will, like its rivals, bring video ads to its platform. According to agencies briefed, the platform plans to roll out a video ad unit, though the format has not been disclosed. "Just like the evolution of other platforms, it makes sense for Pinterest to accommodate video," said an ad exec who was told of the plans. Advertisers said Pinterest would build an ad that is native to its platform.
One year after returning to NFL Super Bowl advertising for the first time in 18 years, Nissan is back on the bench. The company said it has decided to skip Super Bowl 50. A company spokesperson affirmed that the big strategy now is leveraging its historic official sponsorship of 100 colleges and universities around the country that puts Nissan's name, logo and products onto college sports events for the next four years.
John Smedley, who left Sony Online Entertainment months after its acquisition, has co-founded a studio, Pixelmage Games, and is developing his first title, called Hero's Song, a crowdfunded action role-playing game around a system of gods that shape the world.
One aspect of Tesla's Model X crossover that stood out from the crowd was, or was supposed to be, its falcon-wing doors. That engineering feat, doors that open upwards, is difficult under any circumstances because of the necessity for a perfect seal against water. Now, Tesla has sued a German parts supplier for misrepresenting its ability to design and build those doors. The Model X is already delayed.
Chick-fil-A is adding kale to the menu The company, known for its "Eat Mor Chikin" slogan, launched a legal battle in 2011 with an artist over his "Eat More Kale" shirts. But now the chain has kale on its menu, called Superfood Side, next to the spicy chicken sandwich and the waffle fries. It comprises hand-chopped kale and broccolini, dried cherries and nuts. Chick-fil-A's VP of menu strategy and development, David Farmer, talks it up in a promotional video at the jump.
Amazon is launching a new service that allows your device to order its own maintenance refills. The Amazon Dash Replenishment service, launched Jan. 19, is essentially an internal, autonomous version of its Dash buttons, which already let you reorder items at the press of a button. A new line of printers by Brother can now reorder toner or ink when they're running low, for example.
Here comes the buzz. According to Amobee Brand Intelligence, Budweiser is the brand most associated with Super Bowl advertising in digital content engagement. A recent TiVo survey determined that the company's 2014 "Puppy Love" and 2015 "Lost Dog" were the top Super Bowl ads of all time. Others in the top 10 are Doritos, Avocados From Mexico, Pepsi, SunTrust Banks, Snickers, and Squarespace.
McDonald's Canada is introducing of a two-item line of McTasters, a mini-burger and mini-chicken sandwich priced at $2.99 each. This gives Canada an alternative to the McPick 2 for $2 value platform now playing in U.S. McDonald's. They come in two varieties. The Greek McTaster is a 100% Canadian beef patty with a Mediterranean olive sauce, red onion, leaf lettuce and tomato slice, all on an herb-topped artisan bun. Italian McTaster is a mini-chicken patty topped with Parmesan cheese flakes, leaf lettuce, tomato slice and a Parmesan and Italian herb sauce.