• Twitter User Gains Not Enough To Spur Ad Growth
    Twitter drew more users last quarter after a lull, but not quickly enough to lure greater spending from some major brand advertisers. The company forecast second-quarter revenue that will fall far short of analysts' estimates, sending shares down almost 15% in extended trading.
  • Men Read Mean Tweets About Female Sportswriters
    The video, titled #MoreThanMean, takes the tried-and-true approach of having people read mean tweets. Quickly, the men realize the comments about sportswriters Sarah Spain and Julie DiCaro aren't just bad. They're disturbing, vile and gleefully violent.
  • PNC Launches Chicago Bears-Branded Card
    PNC Bank is using the 2016 NFL Draft, being held in Chicago April 28, to launch a campaign from agency Deutsch New York City to introduce a Chicago Bears-branded debit card. The effort, which will run through the fall, includes TV, radio, social media and branch bank tie-ins.
  • Chobani Gives Employees A Stake
    The 2,000 full-time employees of the yogurt company Chobani have been given an ownership stake that could make some of them millionaires. Hamdi Ulukaya, the Turkish immigrant who founded Chobani in 2005, told workers he would be giving them shares worth up to 10% of the company when it goes public or is sold.
  • Morningstar Farms Marketing Exec Talks (Fake) Turkey
    MorningStar Farms has been a plant-based food brand for more than 40 years, making soy burgers before soy burgers were cool. Nowadays, however, the Kellogg-owned brand must do more to stand out among a proliferation of new veggie-based "meat" products than simply to say, "We were here first."
  • Oregon Lottery Pulls Ads After Native Americans Object
    An Oregon Lottery ad campaign is being pulled in response to criticism from the Coquille Tribe. In a letter to the director of the Oregon Lottery, tribal leaders describe the ads as "offensive and insensitive." The ads depict Lewis and Clark's discovery of Oregon territory.
  • Hills Bros. Goes Green With BPI-Certified Pods
    Certification by the Biodegradable Products Institute is what differentiates the new Hills Bros. coffee pods from competitors in the U.S. marketplace. Products or packaging with unverified "biodegradable" and "compostable" claims are misleading to the public, according to environmentalists.
  • Meet Four Influential Women In Marketing
    These four leaders represent the future of advertising, marketing and media. At a recent roundtable discussion hosted by A+E Networks at its midtown Manhattan headquarters, they shared with "Adweek" how they are affecting change and positioning their companies for a bright future.
  • Nissan Takes A Jab At Tesla
    If you are one of the 400,000 people who've plunked down $1,000 to reserve Tesla's 215-mile range $35,000 Model 3, Nissan has good news for you. "Why wait when you can drive an all-electric Leaf now?" poses Nissan's ad in newspapers including "USA Today" and the "Wall Street Journal."
  • Pepsi Launches Emoji Ads
    Pepsi's latest ad campaign for its new emoji-clad soda bottles is brief: More than 100 ads that run just five seconds long will roll out all summer online and on TV. Pepsi is betting that emojis, and less disruptive advertising, are tactics that will lure consumers in.
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