The Shell Concept Car isn’t intended for production. It’s meant to inspire thinking about maximizing personal mobility while at the same time minimizing energy use—not just on the road but also in the design and manufacturing phases. It is a three-seat city car that's said to be capable of returning up to 90 mpg.

Mobile revenue now represents the largest segment of U.S. online ad revenue, at 35%, up from 25% in 2014, the IAB’s Internet Advertising Revenue Report says. Total Internet ad revenue in the United States for 2015 increased 20.4% to $59.6 billion from $49.5 billion in 2014, according to the IAB.

Absolut is continuing its quest to re-establish the brand as a nightlife bellwether. A new iteration of its two-year-old Absolut Nights marketing campaign features video ads that focus on millennials’ nightlife activities and the launch of its HOPPR mobile party-networking app in Los Angeles in addition to its original nexus in New York.

The pharmaceutical industry spends lavishly to get your attention: In 2014, drug makers poured $4.5 billion into so-called direct-to-consumer advertising, a 30 percent increase over two years. Drug makers claim they are educating the public with their ads, providing information that will help you make better choices about your medical care.

Music festival Coachella has become an attractive destination for marketers looking for a large, young and hip audience, drawing an estimated 99,000 attendees each day this year. But the organizers have maintained a limit on overt corporate incursions. Stages still have names like Gobi and Mojave, not Budweiser and Heineken.

Ikea usually opts for style over schmaltz in its advertising, but the retailer's latest spot by Mother is a chocolate-box retelling of a couple's life together. The twist is that each snapshot is shown two ways – a glamorized version and the reality – making the point that it’s the little things in life that matter. 

The Giants and A’s are in the forefront of Major League Baseball Teams to use players personalities as a selling point. Both teams are making commercials that have won high praise for their humor. Winning is the ultimate goal. But winning fans over is also part of the game these days, too.

Brands, as they usually do, tried to join the conversation about Prince online with mostly-purple-clad homages. That's challenging in the best of times—and doubly hard when the conversation is mostly one giant outpouring of grief.  Not every brand managed it well. As of this writing, at least two brands have had second thoughts about their posts and deleted them outright. 

Planters rang in the 100th birthday of Mr. Peanut today, kicking off a year-long celebration of “the nuttiest brand icon in history.” “Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” said Sean Marks, VP marketing at Planters. “Mr. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”

Picture this: you're at a crowded bar with a friend. She asks you what you want, and you tell her, "Whatever you're having." Then, your friend proceeds to scream, "Two Stella Ar-Toys, please!!" at the bartender. Don't see what's wrong with this? You're part of the problem.