Hilton Hotel and PNC Bank have slipped into bed with gay men, promoting their brands on back covers of gay magazines this month with ads showing male couples in bed together. Both travel and financial services have been highly competitive business categories in the LGBTQ market for decades, and advertisers are compelled to stand out.

The Snapchat lens feature, a virtual playground in the messaging app where people go to adorn their selfies with flower crowns, dog ears and alien eyes, generates more than 30 million snaps a day, according to the service. Advertisers are looking for ways to join the fun, and in increasingly aggressive ways.

"Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes," says Olivier Rousteing. "What I love about this collection is that we are integrating the iconic style of football into sport style."

The car-buying rally is due to a number of factors, including plenty of pent-up demand on the part of drivers to replace what they are currently driving. The average vehicle on California's roads is 11 years old - a much higher age than cars and trucks in most other states.

The store has stunning 42-foot doors that open 40 feet wide, welcoming visitors into the space that includes the Genius Grove, which replaces the Genius Bars of old locations, and The Plaza, an area open to the public 24 hours a day that has Wi-Fi and occasional performances.

The series started with the birth of the 501 Jean, which was mainly worn by workers who needed a durable garment that could withstand the rigors of tough manual labor. Now, Levi's has released a fourth episode with a focus on the jean's influence in Japanese fashion and culture.

Tactile information like the famous contour of a Coca-Cola bottle is unique and memorable. Some manufacturers also incorporate smell, as in the scratch-and-sniff packaging by Glade and Tide, while others rely on color, such as the trademark brown of UPS.

When you think of Akon, the R&B artist, sustainable energy might not be the first thing that comes to mind. But that's exactly what the star is focusing on as he releases a comeback single this month in partnership with oil company, Shell.

Intel is expanding the use of its 360-degree replay technology for the NBA Conference Finals and The Finals. Intel 360-degree replay technology stitches together video captured by cameras into one seamless shot, which can then be manipulated and rotated.

The only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. Kohl's showed it was up for the challenge when a mom's Facebook Live video went viral after she tried on a Chewbacca mask she found at the retailer.