The first-ever Orange House Sweepstakes winner's $300,000 check "really impacts his family, and it's going to impact their ability to be 'retirement-ready,'" says Karen Eisenbach, chief marketing officer of retirement services for Voya.

50 Cent clearly isn't sweating post-bankruptcy life. In fact, he is showing fans and haters alike how to live reasonably large on a budget in an "MTV Cribs" parody aptly dubbed "In Da Hostel." It's an ad for the online booking company Hostelworld.

Fiat Chrysler Automobiles is recalling more than 500,000 Jeep Wrangler SUVs from the 2007 to 2016 model years that may have developed problems with their airbag systems that could prevent the devices from deploying during collisions.

A series of spots initially seem to depict some random, strange scenarios, before it's revealed in the conclusion that they're related to a "Snapple Fact" being read by someone downing a bottle of the brand's iced tea.

Golfer Phil Mickelson won't likely take a hit with his fans or his corporate sponsors, a longtime sports marketing expert said. An SEC lawsuit has named the five-time major winner as a defendant. Mickelson's lawyers said he "was an innocent bystander to alleged wrongdoing by others that he was unaware of."

Developing your brand as a startup is a tall task. Even though starting a company today might be easier, launching a brand is tougher than ever before due to the proliferation of new companies hitting the market. You need to know who your customers are, what they want, and how you can provide it to them.

"Millennials demand personalized experiences," says Tony Bartel, COO, GameStop. And brands can (and should) use customer data to personalize, and improve, the customer experience. "Data from GameStop's PowerUp Rewards loyalty program helps personalize the shopping experience."

If you're not already managing an influencer marketing program across multiple social platforms, it would be easy to feel like you've missed the boat. There's no denying influencer marketing has become one of the hottest topics in the industry.

Spoofing the hipster coffee-house mindset, the store specialized in Organic Valley Half & Half, treating the mixture as if it were a premier caffeinated beverage. Customers can order their H&H in three "trendy" sizes: Lil Bit, Double and Lotta.

Employing IBM 's artificial intelligence technology has become a popular move for brands seeking to make better use of data in their marketing efforts. Havas Cognitive helps clients develop tailored marketing campaigns and products.