At the height of its marketing glory, Apple put more emphasis on the "single line" to describe a product than longer TV spots, according to marketing veteran Allison Johnson.

He's LeBron's business partner. One of the famous Four Horsemen who grew up with King James in Ohio. And one of the only people on earth who knows if that lifetime Nike deal was really worth a billion dollars.

Starbucks said it would sell bonds to go toward support programs for farmers in coffee-growing regions, underscoring the greater focus on environmental and social issues in corporate business practices.

Ben & Jerry's unveiled a new flavor Tuesday that benefits the NAACP North Carolina chapter. Co-founders Ben Cohen and Jerry Greenfield helped introduce the new flavor, Empower Mint, at North Carolina Central University.

The 12,000-square-foot space is located on the ground floor of the company's New York office and will open to the public on June 2. And it goes far beyond what another big brand, Capital One, has done with its own cafe effort.

The Apple Watch is leading the pack in the smart-watch category, but it's a long way from conquering the overall wearables market that's dominated by Fitbit, according to research firm IDC Worldwide.

Johnson & Johnson is battling claims that it has prioritized revenues over ethics after a recent court case awarded damages to a woman who was diagnosed with cancer following years of using its talcum powder.

The first W Sound Suite is located at the Bali - Seminyak hotel, with additional studios to be opened this year in Hollywood, Barcelona and Seattle - the first of "many" sound studios coming to W's worldwide.

As competitors rely on promotional-driven strategies in a fickle economy, Applebee's Neighborhood Grill & Bar is making a $75 million bet that a menu relaunch will boost weak sales.

StubHub will have its logo on the Philadelphia 76ers jerseys beginning with the 2017 - 18 season. The 76ers are the first team in the four major U.S. sports to sell an ad on a jersey.