If Gwyneth Paltrow is backing a car brand, it might as well be Cadillac. Alongside chef Mario Batali, the actress and Goop founder hosted the first in a series of "Road to Table" dinners in New York at Batali's newest restaurant, La Sirena, as part of a partnership between Paltrow's Goop and the car brand.
Just 29% of Millennials have sought the advice of a financial professional, a figure that hasn't gone unnoticed by the industry. After all, millennials stand to inherit $30 trillion as part of the great transfer of wealth in the next three decades. To stay relevant, financial advisors are recognizing that technology has to be a big piece of their pitch to this generation.
Twitter is kicking off a marketing campaign that aims to get the word out about what Twitter really is: a source for news, entertainment and politics - from "big events to everyday interests." This is not the first time that Twitter has tried to explain itself to potential users. The fall TV commercial, however, failed to capture users' interest.
Is NBA superstar James Harden hearing voices? Yes, according to a Foot Locker commercial. The new spot, created by BBDO, promotes the retailer's back-to-school marketing push. During the 60-second ad, Harden talks about the power of trusting the voices in his head - in this case, that's the voice of actor Colin Farrell.
Fiat Chrysler Automobiles says its longstanding streak of year-over-year sales gains actually ended in 2013 instead of continuing into 2016, a change that reflects a new accounting method it has adopted amid a federal investigation into allegations related to the way it reports U.S. sales numbers. http://www.wsj.com/articles/fiat-chrysler-revising-sales-reporting-process-amid-federal-investigations-1469552654
In recent years, publications large and small have invested in teams to make sponsored content - written stories, videos or podcasts that look and feel like journalistic content - hoping to make up for declines in conventional advertising. To varying degrees, they have succeeded.
McDonald's had a huge win when it made breakfast available all day long. It was a surprise to some that it took so long to make this decision and that it was so well received. But breakfast won't be enough to keep the excitement going. It's getting close to the time when McDonald's will need a second act.
The International Olympic Committee is going to have a hard time tamping down unauthorized marketing that happens around the games, putting at risk the fastest-growing source of revenue for the Games: the billions that the IOC and host cities reap from "official" Olympics sponsors that pay tens of millions apiece for that privilege.
"We've actually achieved more than 300,000 individuals joining the movement," Corinne Cuthbertson, senior vice president of brand advertising and digital marketing for SunTrust, told Brandchannel. "We're really providing people with the information and resources to start their financial journey and be able to do it in small steps."
Tesla Motors and SolarCity Corp have made progress in putting together a deal that will merge the electric car maker and the solar panel installer, people familiar with the matter said. The two companies, which count billionaire Elon Musk as a major shareholder, are in the final stages of carrying out due diligence on each other.