Getting influential people to endorse a brand used to involve little more than plonking a smiling, glamorous actor or footballer in front of a camera and asking them to say a few nice words in return for bags of cash. Well, almost. But that was before the new breed of home-grown social-media influencers turned the model on its head with their millennial magic.

Nestle Waters North America had promoted CMO Antonio Sciuto to executive vice president - brands. Sciuto's expanded role includes leading NWNA's four brand business units - Nestle Pure Life, Regional Spring Waters, International and Tea - as well as the company's work in the areas of Insights, Innovation, eBusiness and Consumer Affairs.

More companies are putting sustainability and ethics at the heart of their businesses. The challenge for them now is to communicate this message to consumers in a way that engages and inspires. Former U.S. Vice President Al Gore inspired such activity. Adding "green" to a company's corporate-social-responsibility strategy became an easy way to create goodwill.

An ad campaign from Wells Fargo, an American banking and financial services company, has prompted outrage from the theatre community. The ads imply that it is more valuable for young people to pursue a career in the sciences rather than the arts. A brochure shows a man in a science lab. "An actor yesterday. A botanist today. Let's get them ready for tomorrow."

The NFL Draft, a long-time staple in New York before relocating to Chicago in 2015, is on the move again, returning to Philadelphia for 2017. Local planners envision more than 200,000 visitors and an $80 million economic impact on the city. The week-long party in late April is scheduled to include many league and city marketing partners and sponsors.

The Jack Daniel Distillery will release a limited-edition, Tennessee whiskey to commemorate its 150th anniversary. Master Distiller Jeff Arnett created a distinctive taste profile for this commemorative whiskey that combines the Distillery's whiskey-making tradition with the artistry of modern-day craftsmanship.

Sexy sells - especially to Millennials - and so Gucci is refreshing its fragrance master brand Gucci Guilty with steamy new advertising. Starring Jared Leto along with models Julia Hafstrom and Vera Van Erp. It unfurls as a series of dreamy flashbacks as the trio explores each other and their environs in a highly sensual fashion.

The new naming rights deal for the publicly owned stadium where the White Sox play baseball is worth $25.1 million but will deliver no additional money to the team, documents associated with the agreement show. The White Sox will receive only the remaining value of the original 2003 agreement with U.S. Cellular, which amounts to $20.4 million.

The rise of online retail has made it more difficult for stores like Staples and Office Depot to get customers to walk through the physical doors of its locations. One way Office Depot is hoping to boost foot traffic is through a new partnership with FedEx. The retailer will offer FedEx at its more than 1,500 U.S. retail locations instead of UPS.

ESPN is logging in more than 1,400 hours on network and WatchESPN to keep such marketing partners as Chase, American Express, JP Morgan, Mercedes-Benz, Citizen, Emirates, IBM, Heineken, Grey Goose, Westin and Polo-Ralph Lauren in the eyes and wallets of tennis fans, TV viewers and other consumers for the next two weeks.