The Dodge logo and cars will be featured prominently at Mecum Auctions and in its marketing materials, as part of a partnership announced Wednesday. The first partnership will be evident at Mecum Louisville Sept. 8-10, when Dodge plans to offer thrill rides in its 707-horsepower Challenger and Charger SRT Hellcat cars as well as Dodge Vipers.

Abercrombie & Fitch has struggled to stay relevant. The song "Summer Girls" by LFO, which praised the look of girls in the brand, was released way back in 1999. Nobody's singing about A&F now. Younger consumers are opting for cheaper, fast fashion from the likes of H&M, Zara, Uniqlo and Forever 21.

After halting house paint sales in 2012, Sears is reintroducing paint in 23 U.S. stores, with plans to expand the effort to all of its retail locations. Meanwhile, Kmart's new "Whole Lotta Awesome" effort is another gasp for air, one that acknowledges how retailers must fashion their stores to appeal to Millennials expecting something more than stuff on shelves.

The flight from Fort Lauderdale to central Cuba on Wednesday morning took only 51 minutes, but it represented a major step in ending decades of isolation between communist Cuba and the United States. JetBlue Flight 387 was the first regularly scheduled commercial flight between the Cold War foes in 55 years.

With alliances including NASCAR, NFL, Dew Tour, Rock 'n' Roll Marathon, Nitro Circus and Lallapalooza, Toyota has become the most active sponsor among car companies in the U.S., spending more than$200 million in a category in which the Top 10 automakers spent $790 million on deals last year, according to a new report from research and consulting firm IEG.