• Maine Ad Agency Makes Music Video For Gorton's Seafood
    Rinck Advertising created an online music video that channels the late country singer Johnny Cash and features the song, "We'll Meet Again." The video features Rinck employees dressed in black and singing along with a small band. Agency president Laura Davis said she wanted her firm's nine-year relationship with Gorton's Seafood to end on a high note.
  • Female-Focused Marketing Must Evolve
    Marketers need to work harder to normalize the portrayal of strong women in their advertising, according to Google UK's head of ads marketing Nishma Robb. Robb praised the impact of advertising such as Sport England's "This Girl Can." However, she suggested the mission statement-style of messaging to promote gender equality could lose its impact.
  • Is LGBT Community Missing From Ads?
    One year after the launch of PrideAM, the founder questions whether the ad industry has come far enough in representing LGBT+ people. Earlier this year the group ran a lesbian ad competition in which agencies were asked to re-imagine brand ads. The experience of participants showed that there's still some way to go in creating an open environment.
  • Drug Marketing Affects Prescriptions Written
    Direct-to-consumer advertising of psychiatric drugs appears to have an effect on prescription levels, and while increased awareness of specific drugs may help some people, it also could be leading to overprescribing drugs for patients who don't need them, researchers at Brown University report.
  • Twitter Loves The Netflix Emmy Spot
    Netflix didn't take home a ton of hardware at the Emmys this year, but the company was able to make waves on Twitter with an ad it ran during the TV awards show ceremony. The spot is called "She Rules," and it highlights the strong female leads on some of Netflix's most successful shows. The ad comes as the issue of diversity in Hollywood has come to the forefront.
  • New England Patriots Player Talks Financials For MassMutual
    New England Patriots tight end Rob Gronkowski and his hard-charging family have made a series of videos for Springfield-based MassMutual Financial Group saying everyone - NFL player or not - needs to take control of their own financial future. Available online and through social media, it is called "Gronk Financial Fitness."
  • Johnson & Johnson Buys Abbott Labs Eye Health Unit
    Johnson & Johnson says it is paying more than $4.3 billion in cash to buy the eye health unit of Abbott Laboratories to boost its vision business. The unit, called Abbott Medical Optics, makes lasers and other equipment used for cataract surgery and laser vision correction procedures. It also makes eye drops and contact lens cleaners.
  • When Phones Explode
    Overheard: "I'd buy a Samsung Note7, but they explode." No, they don't. Defective lithium-ion batteries explode. This is an important distinction. And regardless of the sensationalist claims you've heard from ratings-seekers and click baiters, lithium-ion batteries don't explode very often. Samsungs don't explode; defective lithium-ion batteries explode.
  • KFC Reignites Image Via New Colonel
    KFC has been squawking about it plans to re-accelerate growth. "Re-Colonelization" has included not only bringing back personifications of a more authentic Colonel via famous comics and celebs but also a total brand refresh, reinventing the KFC menu, remodeling restaurants and retraining employees across the U.S.
  • Adblock Plus Changes Focus
    The new platform will allow publishers to choose from ads that Adblock Plus deems acceptable. They can then display these ads on their sites. In explaining the service on its website, Adblock Plus said it would help publishers make money when an Adblock Plus user saw that "preapproved" ad instead of a blocked space.
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