The Wall Street Journal
At the root of the jeweler's tepid results is a stubborn perception: Tiffany has lost its cool and is struggling to get it back. An attempt was made with a Super Bowl commercial featuring pop star Lady Gaga. A surprising statistic: 45% of Tiffany's sales last year came from jewelry categories with an average price of $530 or less. Analysts say that could hurt its aura of exclusivity.
The Nation
The U.S.-based China Labor Watch rubbed some of the gloss off the heavily marketed, obsessively scrutinized Ivanka Trump brand when a team of undercover investigators infiltrated the facilities of a supplier to Ivanka's shoe brand, Huajian, in Guangdong and Jiangxi Provinces. They uncovered shocking brutality, including evidence of wage theft and forced labor, with nonstop production shifts.
Brand Channel
The key to an event is the ticket, but it's an innovation that hasn't changed in 30 years. Current technologies have significant hardware limitations and cost, leading to fraud and poor attendee data. Now Ticketmaster and LISNR are replacing the paper ticket, NFC and QR codes by using audio tones to identify and authenticate ticket-holders.
NYSportsJournalism.com
Sponsors include Anheuser-Busch, Chevrolet, Church & Dwight, Esurance, Gatorade, MasterCard, New Era, Nike, Scotts, SiriusXM, T-Mobile, Topps Wine by Design and first-year partners Coca-Cola, Nathan's, Old Dominion and 5-Hour Energy. Brands breaking All-Star Game spots include T-Mobile, Old Dominion Freight Line, Coca-Cola, 5-Hour Energy and MasterCard.
The New York Times
Advertising by Wimbledon's various commercial partners must be unobtrusive. Compared with that of the U.S. Open, where the names of several brands can quickly be identified in almost any frame of a television broadcast, Wimbledon's approach is almost clandestine. The not-so-virile sponsors include Slazenger, Evian and IBM.
CNBC
Since Slack's launch in 2014, the company has gathered a reported 1.5 million paid and 5 million daily active users, ranging from Fortune 500 companies to dentist offices and NASA's Jet Propulsion Lab. The messaging start-up was valued at $3.8 billion in 2016 and has been in talks this month to raise another $500 million at a $5 billion valuation.
Brand Eating
The new fry menu item features the chain's signature French fries topped with cheddar cheese sauce and applewood-smoked bacon. Markets where the new fries have been spotted include participating restaurants in the Greater Pittsburgh area, Central West Virginia, Southeast Ohio, and Eastern Kentucky areas.
Quartz
A white brushstroke against an all-green background-the symbol of Cathay Pacific Airways, an airline giant and major local employer-is one of the most iconic tails at Hong Kong International Airport. Cathay rose to prominence in the golden days of flying, in the decades after World War II. But it's now trying to revamp in the face of competition in the age of the budget airline, including a crop of no-frills carriers from China.
Refinery29
In addition to playing upbeat music (to get your heart racing and encourage you to spend), the retailer wants to offer a boutique experience at a lower price point that's focused on lines that are actually cute. Target took a look at the brands that were performing the best and began to phase out the ones that weren't (like Merona and Mossimo) to create niche labels that speak to customers' need to feel special.
The Drive
The Mercedes-Benz X-Class pickup is being teased in a YouTube video released by Mercedes-Benz. Mercedes has been talking about the X-Class since the concept debuted in October. Information on the truck, which hits the European market July 18, is still very limited. The interior of the truck will most likely match the Mercedes-Benz level of luxury but vinyl seats might be an option since it will not be available in the U.S.