• Target Expands Store Makeovers
    Target said it would expand plans to remodel its existing supercenters and open smaller stores in cities and college towns. Target executives say they now plan to remodel more than 1,000 of its 1,800 existing stores by the end of 2020. Earlier this year, company executives said they planned to remodel 600 stores over three years, part of a $7 billion investment, including lowering prices and investing in e-commerce.
  • KFC Only Follows 11 People On Twitter, And Here's Why
    KFC is very selective about who it follows on Twitter. This international fast food brand, owned by Yum! Brands, Inc., has strict standards, only following 11 people while it has 1.23 million followers itself. One Twitter user discovered this and couldn't believe it. Are you ready for this? The brand follows every Spice Girl and six guys named Herb.
  • Volkswagen Throws Shade At Tesla
    Volkswagen CEO Matthias Muller made some eye-opening comments about Tesla during a panel discussion in Germany last week. In a rough translation, Muller said the world champion of big announcements destroys hundreds of millions of dollars and fires people willy-nilly. Shares of Tesla are down 1.45% with a stinging forecast from JPMorgan in the wind.
  • 'Pure Michigan' Tourism Campaign Ages Well
    Google "Pure Michigan" and you'll get more than 1.5 million results. The brand and commercials show no signs of wearing out, their creators say, which is unusual for an ad campaign that is more than a decade old. The brand will live on even as tourism officials face questions about the amount of taxpayer money devoted to the campaign. State tourism officials say campaign brings in more than $1 billion.
  • Russell Westbrook Partners With Tumi
    Russell Westbrook, star of the Oklahoma City Thunder, might have come into the public eye because of his power on the court (he nabbed the 2017 NBA MVP award this year), but in a world of smart tailoring and understated aesthetics, Westbrook's maximalist style stands out as much as his athletic prowess. He is taking his creative talents to the world of travel, and launched a collaboration with luggage brand, Tumi.
  • Uber Built a Mini City In Pittsburgh To Test Self-Driving Vehicles
    In order to enter the public roads as an autonomous ride-hailing vehicle, there are hoops you need to jump through. After all the permitting is complete, autonomous vehicles need to have spend time at Uber's Advanced Technology Group's simulated city. This 42-acre simulated town has most things, a busy city would have. From non-observant pedestrians to containers simulating buildings and terrible drivers whizzing by.
  • General Motors Pays $120 Million To Settle Ignition Switch Claims
    General Motors will pay $120 million to resolve claims over faulty ignition switches, state attorneys general said. The largest U.S. automaker had previously paid about $2.5 billion in penalties and settlements over faulty ignition switches that could cause engines to stall and prevent airbags from deploying in crashes. The defect has been linked to 124 deaths and 275 injuries, and prompted a recall that began in February 2014.
  • Tourism Group Calls On Members To Report Sustainability
    The World Travel & Tourism Council has called on travel and tourism companies to measure, monitor and report their sustainability impact as it launches new guidance on Environmental, Social and Governance Reporting. Sustainability reporting is a mechanism for companies to monitor progress and share best practices.Recent research with WTTC Members highlighted sustainability as a top priority for the sector.
  • Home Depot Launches Pinterest Interactive Campaign
    Home Depot has teamed up with VR advertising platform OmniVirt to launch what it is calling the first-ever 360 interactive campaign on Pinterest. The retailer has created interactive 360 content in a bid to reach out to the DIY community. The content demonstrates to the audience how to redesign their bathroom and living room. The experience is being delivered through Pinterest's promoted pins.
  • Amazon Prime Members Drive $117 Billion In Spending In 2017
    Consumer Intelligence Research Partners estimates there are now 90 million Amazon Prime members in the U.S., or 63% of U.S. Amazon customers. That's up from an estimated 85 million in July and 80 million in April of this year. Prime subscribers spend an average of roughly $1,700 per year versus about $700 for non-Prime members, according to the report. That's $117 billion in top-line revenue.
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