• More Executive Moves At Mondelez, This Time The President
    Roberto Marques, EVP and president, North America, will leave Mondelez and Tim Cofer, chief growth officer, will serve as interim president of North American business until a replacement can be found. The company says Marques will work with Cofer over the next few weeks to ensure a smooth transition.
  • Most VW Diesel Owners Choose Buyback, Not Repair
    The vast majority of Volkswagen diesel owners have opted to let the company buy their vehicle back rather than have it repaired. However, Volkswagen's U.S. sales numbers suggest that some folks who've opted for buybacks are simply sliding behind the wheel of other VW and Audi models. VW sales are up 10.1% for the year, and Audi's are up 8.8%.
  • Wanderers Abandon The Traditional For Van Life
    Some so-called "vanlifers" drive fancy Mercedes Sprinter vans or practical Ford Econolines, but the quintessential van is the Volkswagen Vanagon, beloved for its bulky, un-aerodynamic shape. California-based company GoWesty, a prominent seller of Volkswagen-van parts, is benefiting from the new trend and is even sponsoring one couple's journey.
  • Toys "R" Us Capitalizes On Giraffe Birth
    While more than 1.2 million people watched the YouTube live stream of a giraffe giving birth, they couldn't miss the Toys "R" Us logo in the bottom-left corner. The toy-store brand has been using a cartoon giraffe to sell toys since the 1950s. Now, it's sponsoring the park's "Giraffe Cam" at Animal Adventure Park in Harpursville, N.Y.
  • Gucci Ads To End Fashion Racial Myopia
    "Soul Scene," featuring only black models and dancers and designed to look like a late-1960s black dance party, is the latest campaign from Gucci. The New York Times says the look of the campaign is vibrant, energetic, joyful even. But something's off. While the campaign purports to celebrate black soul, it smacks of performance rather than genuine homage.
  • Gerber Campaign Acknowledges Changing Times
    Gerber is one of the most iconic ad brands ever. But today's Millennial parents are more into "natural" brands like Plum and Happy Baby. So how does the Boomer staple appeal to a new generation of parents? Enter "Smart Flow" pureed-pouch products. The new technology helps parents feed toddlers with ease and less mess, the company claims.
  • Walmart, Discover Launch Anti-Hunger Initiative
    Walmart is launching a nationwide initiative to fight hunger and support Feeding America food banks. The retailer kicked off the initiative with a $1.5 million donation. Discover credit card, Campbell Soup Company, General Mills, Kellogg Company, The Kraft Heinz Company, and PepsiCo will also be part of the initiative, which has a goal of securing 100 million meals.
  • Natural Care Products Add Activism To Marketing
    Honest Company, Burt's Bees and Eclair Naturals, are all reaching out to consumers. The activism that often accompanies the products should not come as a surprise. Sales of natural body care products - which do not contain artificial colors, preservatives, flavors or sweeteners and are minimally processed - jumped 10.6%, to $1.1 billion, for the year.
  • Used Teslas Sell Faster Than Competitor Luxury Brands
    A recent survey from the used car shopping platform autolist.com reveals that used Tesla Model S sedans sell faster than any of the other models included in the survey, including competitive brands. Used Teslas sell about 5% faster than the average for the "peer group" (BMW 6 Series, Audi A7, Mercedes-Benz CLS, Porsche Panamera, and Lexus LS 460).
  • McDonald's Wants To Track Your Dining Habits
    By year's end, McDonald's will roll out nationwide a mobile ordering system that will collect data about the habits of customers - everything from what kind of burgers they prefer to how often they swing through the drive-thru. The company plans to use the information to customize the way it interacts with diners, such as making suggestions on what they might like to order.
« Previous EntriesNext Entries »