USA Today
Delta Air Lines has postponed its "media day" that was planned this week in New York City. Since the United passenger-dragging incident on April 8, subsequent customer-service incidents have also put American and Delta in the spotlight. A family posted a video of a dispute they had with Delta April 23 on a flight from Hawaii. The family was ultimately removed from the flight.
Brand Channel
Jones Soda Company, at 21 years, is old enough to add an alcoholic line that will be called Spike Jones. The punning name has been in the works for two decades (it was trademarked in 1997) and will be detailed at its annual shareholders meeting on May 10. The company's CEO/CFO aims to turn around the bad rap that has been handed soda by health advocates.
Complex
Marc Leuchner's sneaker boutique has two pairs of Adidas EQTs coming out later this month -- the EQT Support ADV and the 93/17 Future Boost -- and they're based on the original colorway of the Adidas EQT Running Support '93 almost 25 years ago. The pack of the two shoes is called the "Coat of Arms," and it pays tribute to Berlin's history with the EQT.
The Drum
Although the sweet-and-sour concoction is already last week's news, a Brooklyn coffeeshop is suing Starbucks, claiming that the Unicorn Frappuccino is confusing to customers because it has its own Unicorn Latte, which it created in December 2016. Montauk Juice Factory decided to file a trademark application for the drink in late January.
USA Today
At a time when shoppers increasingly browse online and head to a store just to close the deal, Toys R Us is announcing today that it is revamping its website to woo back customers who may have fled to Amazon or other retail rivals. The toy giant's new site will debut to a small number of users before a full rollout that is expected by early July.
Marketing Week
When Procter and Gamble unveiled its "Irresistible Superiority" mindset to analysts last week, it was met with confusion. Chief financial officer Jon Moeller attempted to win over his audience by explaining how the company is overhauling its approach to advertising, products, packaging, sampling and in-store promotions in order to drive growth.
TechCrunch
Nike's Breaking2 initiative didn't quite reach its goal of breaking the two-hour marathon mark, but that hasn't stopped the company from crowing about the results. While purists may take offense at the suggestion this was a marketing stunt, the company wasn't running Twitter ads promoting the #Breaking2 hashtag all day on a whim.
Film Journal
A groundbreaking cinema ad for the Lexus LC 500 luxury coupe in Dolby Atmos is running in select theaters. Dolby Atmos allows for sounds to be placed anywhere in the movie theater to make audiences feel as if they are inside the experience and not merely watching it. This is the first time in the United States that a cinema ad has been released using Dolby Atmos.
Daily Dot
The new Wonder Woman movie has partnered with a company that produces diet products. Along with more typical marketing tie-ins like Wonder Woman brand Dr Pepper cans, Warner Bros. partnered with thinkThin, a protein bar/diet food company. They're running a Wonder Woman sweepstakes for thinkThin customers.
NYSportsJournalism.com
On June 1, people worldwide will be singing, "It was 50 years ago today, Sgt. Pepper taught the band to play" as the iconic Beatles album celebrates its golden anniversary. In anticipation, SiriusXM is launching The Beatles Channel, "to present unique and exclusive programming in collaboration with and fully authorized by The Beatles' Apple Corps Ltd."