Hedi Slimane, one of the most successful but also controversial designers of his generation, will be the new artistic, creative and image director of Celine, luxury giant LVMH Moet Hennessy Louis Vuitton announced on Sunday. He will control all aspects of the collections and the brand image, including advertising campaigns and store design. He will introduce a men’s collection and work on fragrance as well as fashion and accessories.

Mars Reel, a social media site that covers amateur athletes with a focus on high school basketball, has signed a deal with LeBron James’s Uninterrupted “to continue its growth and extend its brand into broader development, distribution, and storytelling opportunities.” James and partner Maverick Carter are investing $2.7 million into the media firm which had nearly 150 million unique views on its YouTube channel last year.

In an effort to go after rival McDonald's, Burger King has unveiled a hefty new burger made with a half-pound of beef. The Double Quarter Pound King Sandwich takes direct aim at McDonald's Double Quarter Pounder. Unlike the Double Whopper, the new Double Quarter Pound King has no lettuce, tomato or mayonnaise, but it does have two slices of cheese. The new burger also has 60% more beef than the old Big King burger.

As Calvin Klein’s Raf Simons continues his focus on all things Americana, it’s only fitting that the label has chosen one of the country’s most discussed families for its latest campaign: The Kardashian-Jenner sisters. Kim Kardashian West stars in the global campaigns for Calvin Klein Jeans and Calvin Klein Underwear alongside her four sisters, Khloé and Kourtney Kardashian, and Kylie and Kendall Jenner.  

Before Sunday’s game between the Eagles and the Vikings, Philadelphia police covered the city’s lamp posts with the vegetable shortening in order to prevent more passionate fans from climbing them, win or lose. The Eagles won the NFC championship and advanced to the Super Bowl, where they will play the Patriots.

American Airlines is launching a new shuttle service between Chicago's O’Hare International Airport and New York’s LaGuardia Airport beginning April 4. The shuttle service will offer 15 flights per weekday on the half-hour, dedicated gates, expedited check-in and an in-flight perk to smooth out any turbulence: free wine and beer. The shuttle will be the first offered by American outside of the Northeast.

Pernod Ricard USA has promoted Jonas Tahlin to the role of chief marketing officer for spirits in the U.S., while continuing in his position as CEO of Absolut Elyx. Tahlin, who joined the drinks group in 2008, has expanded key brands and built “extensive” knowledge of the company’s portfolio. He joined The Absolut Company in 2006. In his expanded role, Tahlin will report to Paul Duffy, chairman and CEO of Pernod Ricard USA.

Shawn McClain, a James Beard Award-winning chef known for properties in Chicago and Las Vegas, will open a new restaurant atop Detroit's Renaissance Center, the headquarters of General Motors. The as-yet-unnamed restaurant will take up approximately 20,000 square feet on the building's 71st and 72nd floors, home previously to Coach Insignia, which shuttered almost one year ago.  

Harley-Davidson and other motorcycle makers are trying to find a way to throttle up sales this year, but the road is rutted with obstacles. The motorcycle manufacturers are caught between two customer demographic trends: Millennials who aren’t widely embracing the motorcycling lifestyle and Boomers who think they are getting too old to keep riding. They’ve also seen sales decline in some states, including Texas.

For years, hospital executives have expressed frustration when essential drugs like heart medicines have become scarce, or when prices have skyrocketed because investors manipulated the market. Now, some of the country’s largest hospital systems are taking an aggressive step to combat the problem: They plan to go into the drug business themselves, in a move that appears to be the first on this scale.