The founders of Harry’s turned their company into a fast-growing competitor to established giants like Gillette in the $2.4 billion shaving industry. Now they want to take on Gillette’s parent company, Procter & Gamble. It is the latest effort by the company’s founders to build out their business at a time when younger, internet-savvy consumer companies are taking market share away from incumbents like P&G and Unilever.

The Special Olympics is celebrating its 50th anniversary with a multi-media campaign (TV, Internet, digital) and bolstered by the Special Olympics World Games USA in Seattle and the Special Olympics Unified (Soccer) Cup in Chicago. Partners include Coca-Cola, Bank of America, Mattel, Microsoft, the NFL, Procter & Gamble, Toyota and Voya. Also involved will be athletes including Apolo Anton Ohno, Michael Phelps and Yao Ming.

Stone Brewing has filed a lawsuit against MillerCoors alleging that the beer giant's rebrand of its Keystone line is too close to its name. Stone Brewing alleges that Keystone’s marketing team has been making 30-pack boxes stacked with nothing but the word “Stone” being visible. Stone Brewing CEO Dominic Engels said: “Keystone’s rebranding is no accident. MillerCoors tried to register our name years ago and was rejected.”

JNCO Jeans, the Los Angeles company specializing in extra wide-legged trousers, is closing shop, and liquidating all inventory at reduced prices. JNCOs by brothers Jacques Yaakov Revah and Haim Milo Revah were all the rage in the 90s and reached the height of alternative fashion in 1998 when sales peaked at nearly $200 million. The trend quickly faded and the brothers closed the main factory in the 2000s.

The creators of user-generated media and third parties — like bloggers and influencers — have greater influence on a company’s reputation than ever before. This means that the chief marketing officer has no choice but to broaden the role to encompass the latest trends and technologies. In the past, this role may have required advertising, brand management and market research. But now, marketers must wear many hats in order to win customers.

Macy's is launching a "modest" fashion line this month geared toward Muslim women that will feature maxi dresses, ankle-length cardigans and hand-dyed hijabs. The retailer is the latest U.S. brand to tap into the growing Islamic clothing market, after Nike last year debuted a hijab designed for female Muslim athletes, American Eagle began selling denim hijabs, and DKNY launched its Ramadan collection of long, flowing dresses.

Ben & Jerry's, known for its ice cream filled with chunks of fudge, brownies or cookie dough, is the latest brand to launch a slimmed-down version of its treats. It's an effort to better compete with Halo Top, a low-calorie, low-sugar ice cream that is growing fast. Halo Top's entire pints have fewer than 400 calories, and it emphasizes the full calorie count on the front of its package — a move others are mimicking.

Chris Paul’s newest pal in State Farm ads is Clyde “The Glide” Drexler, a member of the Rockets’ 1994-95 NBA championship squad and a gold medal winner with the “Dream Team” during the 1992 Barcelona Summer Olympics. In “Game Night,” Paul plays a game of charades with his State Farm agent, Cole Perez (played by actor Oscar Nuñez), against a team of Drexler and Rockets’ All-Star guard James Harden.

Sabra, which claims to control 60% of the U.S. hummus market, is introducing a new package design which includes an updated logo, restyled label design and original on-pack photography that highlights the products’ fresh ingredients. The new packaging will appear in stores later this month. The design includes five rays of the sun to represent Sabra’s five core values: openness, trust, passion, caring and daring.  

The complaint, filed in Chicago federal court, seeks class-action status. Plaintiff Victor Biondi is described as a “loyal customer” of L.L. Bean, having purchased the iconic Bean Boots, among other products.