With Prince Harry and Meghan Markle’s wedding a few days away, speculation about the bride’s dress — set to become one of the most iconic royal wedding outfits of all time —  has reached peak fever pitch. And no wonder. On Saturday, when Meghan walks down the aisle at St George’s, Windsor, the fortunes of whichever fashion house she has choosen will change forever.

Set to launch in phases in the coming weeks, the "store within a store" on Walmart's website will feature more than 125 brands sold at Lord & Taylor, including Tommy Bahama, Vince Camuto and Lucky Brand. The two retailers formally announced the partnership last November. Both companies hope to see a boost in sales from the unique tie-up for different reasons.

BodyArmor is looking to raise the profile of SportWater, a premium water brand that was designed for athletes, in its first national campaign, featuring martial arts phenom Bruce Lee. The "Be Water" initiative, which was created by BodyArmor agency of record The Brooklyn Brothers and filmed by Brian + Ford, is focused on highlighting SportWater as a "differentiated water," said Michael Fedele, vice president of marketing at BodyArmor.

Qatar Airways — a Middle East-based carrier with deep pockets and several United States gateways — has for several years been a thorn in the side of U.S.-based carriers such as United Airlines, Delta Air Lines and American Airlines, all of which worry that Qatar could siphon off passengers and jobs in the U.S. if left unchecked. The three U.S. carriers have been working with U.S. aviation officials to try to ensure Qatar is held in check.

Red Lobster announced a partnership Tuesday with the Monterey Bay Aquarium Seafood Watch program. The program is part of the aquarium’s initiative to improve the sustainability of global fisheries. Red Lobster will use the program’s scientific data and educational tools to help guide its sourcing decisions. The casual-dining chain also plans to use Seafood Watch data to educate guests and team members on seafood choices.

Sears has been closing stores, getting rid of real estate, and selling off prized brands in an effort to raise cash. It’s also crafting partnerships with online giant Amazon to regain relevance. As Sears considers selling its Kenmore appliance brand and even more assets, USA Today tallies what’s gone, what's left, and what's new with the iconic but beleaguered department store chain.

United said it would initiate plans to restock airplane galleys with a beverage apparently more beloved by many of the carrier's loyal customers than had been anticipated — tomato juice. The about-face comes in the context of United recently revealing it was in the process of streamlining onboard food and beverage offerings. The airline originally planned to substitute Bloody Mary mix on its beverage trolley.

Not only is the automotive market flattening but also there’s an accelerating shift by American consumers in favor of utility vehicles and away from sedans, which is the auto body style that made Hyundai a key player in America. The good news—Hyundai has new SUVs and crossovers on the way to augment its lineup of sedans. Another key focus for Hyundai is differentiating the customer’s experience with the brand and its dealerships.

The campaign and tagline are designed to engage younger consumers, and it is the first campaign driven largely by Yuengling’s sixth generation — Jen, Debbie, Wendy and Sheryl Yuengling. The “Spread Your Wings” campaign, by Laughlin Constable — recently named agency of record for the brewery — builds on the Yuengling Eagle iconography and centers on its eagle wings to symbolize the unique qualities of the brand.

Two weeks ago, Facebook reported ad spend on Cambridge Analytica was up 50% year over year, and its global daily active users increased by 13%. “Advertising and protecting people’s information are not at odds. We do both. Targeted ads that respect people’s privacy are better ads,” said Facebook COO Sheryl Sandberg. While some may argue whether Facebook’s ad platform and its user data policies are at odds, the company’s ad revenue shows no signs that either party — advertisers or users — is going away.