• Walgreens Replaces General Electric On The Dow
    Walgreens Boots Alliance will supplant General Electric Co. in the Dow Jones Industrial Average, per the S&P Dow Jones Indices. The change is effective June 26 prior to market open. The move marks another blow for troubled GE, which once had the highest market value of any U.S. corporation. Its shares have fallen more than 50% in the last year. While GE has struggled, Walgreens has expanded.
  • AMA: Aetna-CVS Merger Should Be Blocked
    After months of review, the American Medical Association said state and federal regulators should block the acquisition of Aetna by CVS Health, saying the creation of a new healthcare giant would lead to higher prices and too much control of seniors' Medicare drug plans. The AMA's announcement is a surprising blow to drugstore chain CVS' $69 billion effort to takeover Aetna, the nation's third-largest health insurer.
  • Starbucks To Close 150 Stores Next Year, Lowers Sales Forecast
    Starbucks will close 150 poorly performing company-operated stores next year. Same-store sales are forecast to grow just 1% for the quarter that begins next month. Starbucks closed 8,000 stores on May 29 for anti-bias training after two black men were arrested at a store in Philadelphia. The training cost Starbucks “tens of millions" of dollars and delayed the launch of Starbucks' spring and summer marketing campaign by about two weeks.
  • Toys 'R' Us Auction Date Delayed Due To 'High Interest'
    The bankrupt retailer says interest in its intellectual properties, including Toys ‘R’ Us, Babies ‘R’ Us and Geoffrey trademarks, is so high that it needs more time to discuss the matter with potential bidders, according to court documents. An auction date was pushed back from Monday to Aug. 6.
  • Facebook To Limit Weapon Accessory Ads to Adults
    Starting June 21, advertisers promoting weapon accessories will have to restrict ad audiences to users 18 years and older. The site does not permit any advertising that promotes the sale or use of weapons, ammunition or explosives, or any weapon modification accessories. It does allow ads promoting weapon-related interest groups, safety courses for firearm training and licensing and accessories not meant for modifying a firearm.
  • Shampoo Ad Tells Emotional Story Of Transgendered Beauty Queen
    The story of a transgendered beauty pageant competitor is featured in a 4:30 film promoting Unilever’s Sunsilk shampoo from J. Walter Thompson Asia Pacific. Titled “Hair Talk,” the short was inspired by the true story of 20-year-old Rock Kwanlada, the first runner-up Miss Tiffany Universe 2017. Kwanlada also starred in the film. The work garnered 2.5 million organic views within the first 48 hours after launch.
  • Users Deleting Social Media Accounts Because Of Privacy Concerns
    Edelman found four out of every 10 people surveyed said they had closed at least one of their social media accounts in the past year. Of the 9,000 polled, 70% think businesses and advertisers should put pressure on social media sites to remove offensive content and 48% blame the brand if its advertising appears next to violent content or hate speech while 62% want more regulation on social media networks.
  • Africa Tourism Could Reduce Poverty
    To draw attention to the plight of Africa’s children and how tourism could be the answer to this economic dilemma, the continent is looking to raise awareness about rampant child labor, poor education, torture and early marriages in under-age girls. Under a joint campaign program, UNICEF and key media houses in Tanzania launched a nationwide campaign targeting the elimination of child abuse.
  • FIFA World Cup Set To Score In Marketing, Merchandise
    With the World Cup in full swing, FIFA is now synonymous with making money and building marketing campaigns. In 2014, total national TV advertising for the World Cup in Brazil was estimated at $523 million. FIFA global partners include adidas, Coca-Cola, Wanda, Gazprom, Hyundai-Kia Motors, Qatar Airways and Visa. FIFA World Cup sponsors include Anheuser-Busch (Budweiser), Hisense, McDonald’s, Mengniu and Vivo.
  • Jaguar Will Hit Tesla Where It Hurts
    The verdict from the overwhelming majority of car critics: This is the best electric car yet. The one unresolved issue now is how many i-Pace vehicles Jaguar will actually manufacture, and how this number relates to demand. Waymo, which is Alphabet’s autonomous car entity, has signed an agreement to make 20,000 Jaguar i-Pace cars that drive themselves, for a Waymo robotaxi fleet.
« Previous EntriesNext Entries »