Budweiser is a Pride sponsor and is also sponsoring the World Cup, hosted this year in Russia where LGBTQ soccer fans have been warned not to publicly display affection and members of the transgender community have been told to bring a friend with them to the restroom to avoid attacks. Already a gay couple was publicly beaten, resulting in brain injury and the safe space for queer people and ethnic minorities was abruptly shut down.
Merck is launching a new campaign for Gardasil, its vaccine against the human papillomavirus. It encourages consumers to get “versed” and it helps debunk two common misperceptions that Merck’s earlier campaign from a decade ago had stoked: that Gardasil is a female-specific vaccine for cervical cancer, and that sexual transmission isn’t important, or at least isn’t worth talking about.
Korean brands Hyundai and Kia used to be considered little more than compromise purchases for people who didn't have the cash or credit score to afford a car from Japan, Detroit or Europe. Today, according to vehicle quality tracker J.D. Power, Toyota and BMW and other stalwarts of quality and reputation are chasing Hyundai, Kia and Hyundai luxury brand Genesis for the fewest glitches and design flaws.
Eggos logged an average growth rate of a whopping 14% from the year before during the fourth quarter of 2017, and 9.4% during the first four months of 2018. Kellogg attributed the bump in sales to its “Stranger Things” connection. But for the four weeks ending May 19, Kellogg’s frozen waffles, pancakes and French toast sales grew by just 1.3%, according to Neilsen.
The Russian corporate account for Burger King has backtracked after running a social media campaign offering free Whoppers and a monetary reward to women who managed to get impregnated by footballers. Despite Russia currently tallying the most goals at the World Cup so far, the campaign was built to increase the footballing "genes" of the nation.
GT’s Kombucha has released its newest limited-edition flavor: Unity. The blend comes in a collectible bottle with a label portraying two hands — each representing different cultures — clasped together as a symbol of strength in solidarity. The brand is asking its supporters to post pictures on social media of any flavor GT’s Living Foods offers using hashtag #GTsUnity for the chance to win a VIP music festival experience.
Tiffany wants to be the brand of Millennials and is using young celebrities to convince them the company's iconic little blue box is still relevant. Andrea Davey, Tiffany's senior vice president of global marketing, said the key to wooing Millennials is to take the formality out of luxury. “Fine craftsmanship, superlative design and enduring beauty are more resonant with this generation than ever,” she says.
The country’s largest movie chain is creating a service that will rival subscription-based ticketing company MoviePass. AMC Theatres unveiled AMC Stubs A-List, a $19.95 a month ticket service that allows members of its loyalty program, AMC Stubs, to see up to three movies per week. The program kicks off next Tuesday
, when members can enroll online and start using the service immediately.
Tony Rogers, senior vice president and chief marketing officer at Walmart U.S., is moving over to Sam’s Club to take a newly created role. The veteran Walmart executive is slated to join the retailer’s Sam’s subsidiary in late July as chief member officer, senior company executives told employees in memos yesterday.
With the 2018 World Cup underway and the 2026 World Cup coming to the United Bid of the U.S., Canada and Mexico, soccer talk is at a fever pitch. There are 11.9 million soccer participants in the U.S., down from 12.9 million in 2012 and only about half the number of participants in basketball (23.4 million.) Marketers will keep track of those numbers between now and 2026, when the U.S. will host the majority of World Cup games.