Electronic Arts officially unveiled Antonio Brown, Pittsburgh Steelers star wide receiver, as the Madden NFL 19 and Madden NFL Overdrive cover athlete. Marketing began with a recent promo spot and will continue with a multi-media platform to include Brown. Madden NFL 19 is scheduled to hit retail Aug. 10 for Xbox One and PlayStation 4. 

Both having committed to helping rid the world of the plastic straw, now McDonald’s and Starbucks are teaming to tackle the elimination of another plastic waste scourge: the plastic cup. Putting sustainability and corporate responsibility at the heart of their brands, the two are joining forces to end cup waste by sponsoring the design of a fully recyclable, compostable cup within three years.

Petco is bringing an online platform it acquired into the physical space.The retailer unveiled a new pet-care store concept called PetCoach in San Marcos, Calif., that offers personalized pet services, products and experiences. It also is testing a membership offer, that for $9 a month gives customers access to several free veterinary visits per year, along with discounted rates on other items.

New York-based startup Cargo announced that it now has an exclusive partnership with Uber to distribute its snack-filled mini vending machines to drivers through Uber's driver hubs where drivers go to sign up and get support. In return, Uber will receive some equity in Cargo if it hits certain milestones. Cargo began offering its items to individual Uber drivers in August 2017, according to TechCrunch.

Infuriated by MGM Resorts International’s lawsuit against the victims of the Las Vegas concert mass shooting, some people are urging a boycott of the company’s hotels and resorts, according to new reports. The company is not seeking money from the victims, but instead wants all claims against it dismissed, the reports said. In response, social media users blasted the chain with the hashtag #BoycottMGM.

Ford is recalling about 550,000 cars and SUVs in North America to fix a gearshift problem that could cause the vehicles to roll away unexpectedly. The recall covers certain 2013 through 2016 Fusion sedans and some 2013 and 2014 Escape small SUVs. Ford says a bushing that attaches the shifter cable to the transmission can fall off. If this happens, the driver could shift into park but the vehicle could be in another gear. That could let the vehicle roll, increasing the risk of injury or crash.

Bonobos is doing its part to embrace the #MeToo movement, but as a men’s wear brand, its message revolves around guys. The company is kicking off a new campaign — #EvolveTheDefinition — that is designed to open a discussion on the definition of men and masculinity. Bonobos will air its first national television spot, a 90-second micro-documentary, during the ESPY Awards followed by a social media and online campaign.

If you think you’ve seen more Aperol spritzes this year, you’re not wrong. And if you’ve been drinking more of those sparkling red-orange drinks, you’re doing exactly what the makers of Aperol at Campari hoped for. The marketing plan was a savvy one: It started in New York with a flurry of Aperol spritz booths that were installed at popular summertime events, including the Jazz Age Lawn Party and Governors Ball.

American Airlines in January introduced a new software program called iSolve designed to allow flight attendants and customer service agents on the spot to compensate inconvenienced passengers with frequent flyer AAdvantage miles. But six months into the program, AA management apparently felt the need to issue a memo to flight attendants detailing specific issues for which passengers cannot seek iSolve compensation.

It's no secret many teachers dig into their pockets to pay for classroom supplies each year. Target has a new way to help educators stretch those dollars. Now through July 21, the retailer is offering teachers nationwide a 15% discount. This is the first time Target is offering the discount on "select classroom supplies, from pens, pencils, crayons and markers to classroom storage and organization and tissues, hand sanitizer and more.”