Chevrolet pushed its ad for a Fourth of July sales event earlier this month and landed its place at the top of the most-seen auto ad rankings. The data from iSpot.tv shows the ad earned more than double the impressions over the second-place ad. The ad spot earned 494,853,757 impressions and an attention score of 88.91. The attention score measures how often the ad was interrupted by actions such as changing the channel.

Paul and Barbi Schulick left Procter & Gamble and their company, New Chapter, behind after a six-year relationship. The couple decided not to sign a fourth two-year contract with P&G and parted ways on July 1. “We were excited about the opportunity for the turbocharge they were to the mission and we felt good about the people who were managing the acquisition from their side,” says Barbi Schulick. “We now think we can do more for the industry from the outside.”

Texans star defensive end J.J. Watt and his family teamed up for a series of Gatorade videos promoting the importance of hydration and heat safety. The three-time NFL Defensive Player of the Year and his brothers, Pittsburgh Steelers linebacker T.J. Watt and San Diego Chargers fullback Derek Watt, and their father appear in a video together. It's part of Gatorade's annual "Beat the Heat" program.

A giant statue of the Toys ‘R’ Us mascot Geoffrey the Giraffe has been moved from the company headquarters in Wayne, N.J., to Bristol-Myers Squibb Children’s Hospital at Robert Wood Johnson University Hospital in New Brunswick, N.J. The 16-foot tall, 550-pound fiberglass statue, whose original name was "Dr. G. Raffe,” will greet sick children and their families as they enter the facility.

Oprah Winfrey's latest investment is in True Food Kitchen, a healthy restaurant chain backed by celebrity doctor Andrew Weil. Terms of the deal weren't disclosed, but the Phoenix-based chain said she's also joining the restaurant's board of directors and will "collaborate and consult" with True Food Kitchen's leadership team. The chain's eclectic menu is based on Weil's anti-inflammatory food pyramid.

Now that the Juke has been discontinued, the Rogue Sport and the smaller and quirkier Kicks will take over in the subcompact SUV segment. Nissan’s new Kicks ad campaign earns this description: “It’s a new crossover that’s big on attitude and self expression. It demands attention with dynamic styling and nimble performance, while Nissan Intelligent Mobility means seamless connectivity, and available advanced driver assistance features. The brand new Nissan Kicks—the tech that moves you.”

“Inspired by Iceland” is encouraging and inspiring responsible travel to the country. With the installation of a “Pledge Button,” visitors can now commit to acting in a responsible manner during their stay. The Icelandic Pledge takes a step in spreading the country’s values to those visiting Iceland from all over the world and inviting them to carry these values home.

American Airlines, the world’s largest airline, said it is taking “the next step” to reduce the carrier’s impact on the environment by reducing the amount of plastic on board planes and in lounges around the world. Starting this month, American will eliminate plastic straws from its lounges and instead serve drinks with biodegradable, eco-friendly straws and wooden stir sticks. American also will begin transitioning to all eco-friendly flatware within lounges.

The General Mills cereal brand has posted a 20% sales increase over the past year, the company says. It’s surprising because the country has turned to healthier choices for breakfast. Two out-of-the-box marketing moves over the past year haven’t hurt.

The arrival of Swedish furniture brand Ikea in India will be accompanied by a new ad campaign from Dentsu Impact, the first ever for the brand in India. Following the opening of the first store in Hyderabad on July 19, the firm will run a television spot and outdoor campaign from next week plus a series of films to run on social media and websites. All will include the tagline: “Make Everyday Brighter.”