• Pantene Supports Transgender Cause In Thailand
    Pantene is throwing its support behind transgender residents of Thailand via a campaign created by GreynJ United. The creative showcases everyday stories of a hairdresser, delivery driver and model. The brand is the second shampoo brand to champion the cause. Unilever’s Sunsilk shampoo featured a transgendered beauty queen in a spot from J. Walter Thompson that debuted in June. 
  • General Motors Seeks Tariff Exception For Buick Envision
    General Motors is trying to stay out of the U.S.-China trade war. It has sought an exception for its Buick Envision, which is built in China, where the vast majority of the SUVs are sold. GM said in its request that Envision sales in China and the United States would generate funds “to invest in our U.S. manufacturing facilities and to develop the next generation of automotive technology in the United States.”
  • Florida's Natural OJ Sued Over Alleged False Claims
    Florida’s Natural is the latest orange juice facing a lawsuit over allegedly false advertising claims. Tropicana was the subject of a similar false label lawsuit in March. A Brooklyn, N.Y., woman is challenging claims that the orange juice is indeed “natural” as declared in its name and images on the OJ carton. The class-action lawsuit was filed on July 20 against Florida’s Natural and its parent company, Citrus World Inc.
  • Bob Evans Suspends Campaign Featuring OSU's Urban Meyer
    Bob Evans Restaurants has halted its short-lived campaign with Ohio State University Coach Urban Meyer, “Head Breakfast Coach,” amid  reports that Meyer was aware of allegations of domestic abuse aimed at a now former assistant coach. “We are suspending the current partnership with Urban Meyer and removing all related content pending the results of the official Ohio State University investigation,” the restaurant chain said in a statement.
  • Fentanyl Prescriptions Avoid FDA Scrutiny
    It’s a case of the fox guarding the hen house. In 2011, the FDA put a distribution oversight program into place to forestall inappropriate use of dangerous medications but left enforcement up to the pharma firms that make and sell them. The New York Times has found cases of fentanyl drugs approved for cancer patients prescribed to people with back pain and migraines.
  • Van Heusen Inks Deal With Surprising Partner
    UFC’s MMA circuit has signed a deal naming PVH’s Van Heusen as UFC’s first “official men’s dress furnishings provider,” with the alliance so significant that PVH called it the “most robust 360-degree marketing effort to-date for the Van Heusen brand.” Financial terms of the pact, which officially launches this week, were undisclosed.
  • Mary Kay Adds Mini Cooper To Incentives
    Mary Kay’s best salespeople have always driven pink cars of one variety or another, perhaps most famous are the pink Cadillacs. The latest to join the herd are Mini Coopers. The cosmetics giant says that since the program started in 1969, 163,000 sales people have qualified or re-qualified for the use of a Mary Kay career car, and that there are more than 4,500 on the road in the United States, including more than 1,000 pink Cadillacs.
  • Shareholder-Activist Urges Sale Of Campbell Soup
    A shareholder has hired an investment banker to help convince family members who control Campbell Soup Co. to put the company up for sale, two sources familiar with the matter told the New York Post. The family members control about 41% of shares of the 149-year-old company. The struggling company said in May it would review all aspects of its strategic plan and portfolio composition and report the outcome by Aug. 30.
  • Small Grocery Stores Grab Unique Niche
    While the behemoth brands are struggling, indie grocery stores are finding a devoted audience. Customers, especially younger ones, want stores that offer what some industry analysts have come to call “food experiences,” with craft beer on tap, meals to go and vegetable butchers, according to the Times. They tend to shop only when they cook, visiting more than one store to collect ingredients, rather than making a weekly trip to stock the pantry.
  • Pampers Diapers Are Likely To Rise In Price
    The increased costs of raw materials is driving up the price of diapers, according to Procter & Gamble. The company says prices for Pampers products will increase by an average of 4%, depending on the size and type of diaper. The new prices will roll out between October and December. This isn’t the first price hike in the category. P&G, as well as Kimberly-Clark Corp., the maker of Huggies diapers, increased the cost of their diapers for similar reasons in 2011.
« Previous EntriesNext Entries »