• Beauty Insiders Stir The Pot
    Got a beef with a beauty brand?  There’s an Instagram account that would love to hear about it. The account @esteelaundry gets all content from user-generated DMs and emails. “It has unapologetically (and anonymously) taken beauty brands to task for offenses like bullying, lack of diversity, and cultural appropriation, among others,” according to The Cut.
  • Hundreds More Sears, Kmarts Employees Axed
    The parent company of Sears and Kmart laid off hundreds of employees at its suburban Chicago headquarters Thursday, just a week after announcing plans to close about a third of its remaining stores. The company laid off 250 employees two months ago. The retailer is heading into the holidays with 278 Sears and Kmart stores -- but 96 are expected to close by February, according to the Chicago Tribune.
  • AARP Exec Reminds Millennials Which Generation Actually Has Money
    An AARP executive turns “OK Boomer” on its head, reminding  youngsters that the older generation has considerable spending power. “Our demo drives $7.1 trillion in annual economic activity each and every year,” the exec tells Axios in an interview. It’s not surprising that millennials took to Twitter to object to her statements, which were described as “arrogant,” “condescending” and “tone deaf.”
  • Makeup Brands React To 'Natural' Trend
    Some teens are eschewing makeup and fashion and are committed to social issues. Investment bank and securities firm Piper Jaffray released its semiannual teen survey this fall, detailing just how influential the [natural] trend is, noting a 21% decrease in cosmetic spending among female teens year over year,” according to Fortune. Some makeup brands are upping their “green” efforts as a result.
  • Luxury Market Slow To Warm Up To Plus-Size Women
    Luxury fashion has always been about exclusivity. But designers are slowly expanding their wares to be more inclusive. Diane von Furstenberg recently celebrated the launch of her extended-sizes collection. Fortune reports that the U.S. women’s plus-size clothing market will be worth $30.7 billion in 2019, growing around 4% to reach approximately $31.9 billion in 2020, and increasing by 3% to hit $36.3 billion by 2025.
  • Intricate Video Game Difficult To Capture In Marketing
    "Death Stranding," Sony’s PlayStation 4’s latest video game, is far from simple. It can take more than 50 hours to play. “Explaining it seems to take nearly as long,” according to The New York Times. “A tagline that was part of a slow-burning ad campaign barely scratched the surface: ‘Tomorrow is in your hands.’” The campaign includes a 30-second ad written into the animated Adult Swim series "Rick and Morty." 
  • Walmart Intros Curbside Alcohol Pickup
    Shoppers in a hurry to start drinking will now be able to order online and pick up select alcoholic beverages curbside at 2,000 Walmart locations in 29 states, including California, Texas and Florida. “The discounter will also make deliveries of adult beverages from nearly 200 stores across two states – California and Florida - with more being added in accordance with local and state regulations,” according to Chain Store Age. Customers must provide valid photo identification at the time of pickup verifying that they're 21 years of age or older.
  • What Google's FitBit Buy Means For Wearables
    Since its launch in 2009, Fitbit has evolved considerably. Its software—the mobile app, social network, sleep tracking, subscription coaching—makes it stand out from other fitness wearables. “Now Fitbit has come full (activity) circle, and is being bought by one of the largest software companies in the world,” according to Wired. “Google says it is acquiring Fitbit to bring together ‘the best AI, software and hardware’ in order to ‘spur innovation in wearables and build products to benefit even more people around the world.’”
  • Kroger Unveils New Logo, Slogan
    Kroger, the nation’s largest supermarket chain, is keeping its oversized K and G and will still emblazon its name in blue. But the oval shield is gone and the new tagline is "Fresh for Everyone.” The new logo won't affect Kroger's chains operating under regional nameplates, but "Fresh for Everyone" will be incorporated nationwide, according to cincinnati.com
  • Companies Tread Carefully Around China's 'Singles Day'
    China’s biggest shopping day, Nov. 11, also known as Singles Day or Double-11, started as an anti-Valentine’s Day celebration. “Some 22,000 international merchants are expected to offer discounts and other deals,” according to The New York Times. But American companies are unsure of how to approach the day. The trade dispute with the United States has led some Chinese consumers to spurn American brands.
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