• TikTok Prompts Buying Surges
    TikTok is the latest social media channel prompting sold-out products, including: a mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings, Dr. Jart Cicapair color corrector, Cat Crack catnip, the Prepdeck kitchen organizer, feta cheese (all-encompassing), Eos shaving cream and CeraVe skincare products. That's all according to Vox.
  • Subway Features Sports Icons In Creative
    Subway is featuring Charles Barkley, Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams in a promotion for its “Eat Fresh” menu relaunch. The campaign, which includes TV, social and digital, is one of the largest media investments by the brand, said Carrie Walsh, Subway’s chief marketing officer. The effort was created by McGarryBowen, with media planning from Carat.
  • P.F. Chang's Expands To-Go Locations
    Asian-themed restaurant chain P.F. Chang plans to have more than 50 P.F. Chang’s To Go locations by the end of 2022. The concept launched in 2020 with eight locations divided between Chicago and NYC. Each has" a smaller footprint, expanding P.F. Chang’s access to high-density metropolitan communities and proving convenient option for online ordering, takeout, catering and delivery," per Chain Store Age.
  • Tony Roma's Has New Owner
    Romacorp Inc, the owner of 50-year-old casual-dining rib chain Tony Roma's, was bought by Equity Investors of New England Inc. for an undisclosed sum. "With the deal, the company is planning to grow," per Nation's Restaurant News. A press release says Equity is “committed to making Tony Roma’s the number one American rib concept brand around the world.”
  • Food Network Partners With Ben & Jerry's For Flavor Challenge
    Creating a new Ben & Jerry’s ice-cream flavor is the central challenge of a new series set to debut on Food Network and streaming outlet Discovery+. The four-part series, “Ben & Jerry’s: Clash of the Cones,” debuts Aug. 16. Six ice-cream makers will create new concoctions inspired by a specific celebrity or pop-culture figure, each of whom will offer direction.
  • Tennis Star Naomi Osaka Gets Second Barbie Treatment
    Four-time Grand Slam singles winner Naomi Osake has had a second Barbie doll designed in her image. The latest is part of Mattel’s Role Model Series, and it features a likeness of Osaka dressed in a version of the outfit she wore at the 2020 Australian Open. It’s accompanied by a photograph and a quote: “Don’t compare yourself to anyone because the path that you’re on is yours and yours only.”
  • Nordstrom Targets 20-Somethings With Asos Deal
    Nordstrom is teaming up with Asos, a British online fashion and cosmetic retailer. The deal is aimed to improve the venerable retail brand’s appeal to millennials and Generation Z shoppers, Peter Nordstrom, the president of the namesake chain and its chief brand officer, told The New York Times. Partnership will bring Asos brands into bricks and mortar stores and allow Asos shoppers to pick up and return products at Nordstrom and Nordstrom Rack stores.
  • Budweiser Enlists NBA Stars For Campaign
    Budweiser is launching a global campaign tied to the NBA Finals featuring two-time league MVP Giannis Antetokounmpo and his brother Thanasis, both members of the Milwaukee Bucks. The effort, “Never Dream Alone,” tells the story of them chasing their shared dream of playing in the NBA. The multimedia campaign will run in the U.S., Brazil, South Africa and Nigeria via broadcast, digital and social media, with the lead agency Wieden+Kennedy.
  • How New Drinkers Are Reacting To Bar Scene
    The pandemic and stay-at-home orders prompted home drinking like never before. Those who turned 21 during the pandemic were robbed of some rites of passage, with the day being reduced to “a subdued affair commemorated by socially distanced beers in half-empty buildings with makeshift sidewalk patios or to-go cocktails on parents’ couches,” per Vine Pair. “As Covid cases wane and bars begin to open, the time for these newly minted legal drinkers to celebrate without restrictions in place has finally arrived.”
  • America Has A Collective Drinking Problem
    America has long been infatuated with heavy drinking, dating back to the Pilgrims and the country's forefathers. Dating back nearly as long is an awareness of the problems associated with drinking. “Right now we are lurching into another of our periodic crises over drinking,” per The Atlantic. “Since the turn of the millennium, alcohol consumption has risen steadily, in a reversal of its long decline throughout the 1980s and ’90s. Before the pandemic, some aspects of this shift seemed sort of fun, as long as you didn’t think about them too hard.”
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