Pernod Ricard is launching a new brand of Mexican spirits  backed by rock star Lenny Kravitz. "Pernod said the product, to be made in collaboration with Mexican distiller Casa Lumbre, will be called Nocheluna Sotol and aim for an 'ultra-premium' category. Kravitz, an actor and designer as well as a musician, will promote the brand," per Bloomberg.

BioSteel debuted a campaign from L.A.-based The Many that highlights the company's inaugural season as the official hydration partner of the NHL. The 30-second spot, which launched last week on ESPN, includes the tagline "Hydrating the next generation of athletes."  The ad features two-time NHL MVP and Edmonton Oilers’ Connor McDavid, Colorado Avalanche's Cale Makar, Buffalo Sabres’ Owen Power and Florida Panthers' Aaron Ekblad, among others.

Ketchup has long been used as fake blood in pranks, videos, and general mayhem of all kinds. "And this Halloween, even the king of ketchup, Heinz, is embracing its use as a childhood prop with special edition Heinz Tomato 'Blood' Ketchup, a costume kit, and the brand's first Halloween store," per Food and Wine. "'If you have Heinz, you have a costume,' the new tagline states."

Starbucks and Delta Air Lines are partnering to reward customers who link loyalty accounts. Customers of the two companies will receive one Skymile for every $1 spent at Starbucks. "As another perk, on days that members are scheduled to fly Delta, they will earn double stars, or rewards points, on their Starbucks orders," per CNN Business. "To entice customers to join the partnership, members who link their accounts between now and Dec. 31 will earn an additional 500 SkyMiles and, after joining and making one Starbucks purchase, they will accrue 150 stars, enough for a free coffee."

Green groups and others are not happy with British Cycling's new partnership with Shell, replacing HSBC after an eight-year stint. British Cycling says the new partnership will run through to 2030. "A quick glance through the Twitter replies to the announcement proves that many believe the partnership was unwise," per Edie. "Some of the UK’s biggest environmental campaigning groups have been quick to criticize the partnership as hypocritical."

Subway points to an extensive menu makeover as the reason why sales have taken off. The streamlined "Subway Series” menu helped speed up service, and allowed an increase in digital orders. "Sales at stores open at least a year rose 8.4% in the third quarter, the privately held company announced Wednesday," per CNN Business. "For the past 18 months, Subway said it had 'record-setting sales' across its roughly 20,000 U.S. locations, bolstered by a number of changes that include new sandwiches, soups and store remodels."

In a resounding vote for brick and mortar, fast fashion brand Forever 21 plans to open 14 new locations across the U.S. with an emphasis on outlet locations. "We’re seeing even more consumers returning to the in-store shopping experience,” says CEO Winnie Park in Chain Store Age. “While our online business remains strong and a key component of our growth strategy, we love interacting with our consumers in-store."

The Four Seasons Resort and Residences Napa Valley is offering guests complimentary use of Polestar electric vehicles. Guests can choose the Polestar 2, a fully electric five-door fastback or the Polestar 1, a 619 hp sports car. “It was especially important to us to align with an environmentally conscious company, as Polestar is dedicated to improving our society with electric mobility," the property's general manager,  Mehdi Eftekari, tells Forbes.

Chick-fil-A has the slowest fast food drive-thru lane, according to a recent study. The upside is, it's only because it’s so popular and there are so many cars in line. "Taco Bell led the pack in speed of service, with an average time of about 221 seconds, followed by Dunkin’ Donuts, KFC and Arby’s," per CNN. "But this metric doesn’t factor the number of cars in line. In that category, Chick-fil-A is the clear leader, with 16% of its lines surveyed counting 10 or more cars. McDonald’s, which was in second place, only had …

Pharma marketers are taking to TikTok.  Amgen and AstraZeneca as two of the newest, with branded work for co-marketed severe asthma med Tezspire. "Amgen and AZ debuted their effort by adopting popular TikTok trends to better connect with users," per Endpoints News. "For instance, the team is using the 'Tell me without telling me' trend in its newest post in which a young woman says, 'Tell me you have severe asthma without telling me. I’ll go first.' She then runs down a daily checklist including checking air quality, never leaving home without her inhaler and taking the Tezspire her allergist …