Although the NFL is known for aggressive policing of its trademarks or “overzealous trademark bullying," you can still say "Super Bowl" in some instances, even if you are a business. "Put simply, Pop's Pizza Pub in Petoskey can't claim it's the official pepperoni purveyor of the Super Bowl," per the Detroit Free Press. "But if it wants to run an ad saying Pop's pepperoni pizzas are a perfect pregame pickup for a Super Bowl party, that's entirely in bounds."

In what is one of advertising's biggest nights of the year, there are a few things you might have missed, according to The New York Times. One was Serena Williams selling drinks. "Williams, who said last August that she was 'evolving away from tennis,' continued to evolve as a pitchwoman, appearing in ads for two alcohol brands, Remy Martin and Michelob Ultra beer," per The New Tork Times. Another thing you might have missed was the cryptocurrency ads, because they didn't air. And this is after last year, when there were so many that the game became known as the …

People for the Ethical Treatment of Animals is targeting Budweiser for allegedly abusing the Clydesdale horses shown in the beer company's Super Bowl ads. "Celebrating their 90th year as a beloved local and national icon, the Clydesdales have come under PETA’s eye for their tails," per The St. Louis Post-Dispatch. "The animal-rights organization claims the bony part of the tails are cut off or made to fall off when the horses are young, a practice the organization said is cruel."

Adam Driver plays multiple versions of himself in the Super Bowl spot for Squarespace, the company that builds websites and otherwise supports entrepreneurs and small online businesses. The commercial recognizes the company's "founding history as a pioneer in website building and will provide a moment of humor," per The Hollywood Reporter. 

CVS is spending $10.6 billion to acquire Oak Street Health, which runs clinics that specialize in treating Medicare Advantage patients. "The acquisition comes just three months after a nearly $9-billion investment by rival Walgreens in VillageMD’s acquisition of the urgent and primary care chain Summit Health-CityMD," per The Associated Press. "And that deal was announced two months after CVS said it would spend $8 billion to acquire home health care provider Signify Health."

Buffalo Wild Wings will offer a free order of six boneless or traditional wings if the Super Bowl game goes into overtime. "It's the fifth year in a row Buffalo Wild Wings has made the offer," per USA Today. "Only one Super Bowl, though, has ever gone into overtime — the New England Patriots' victory over the Atlanta Falcons in Super Bowl LI."

Designer Paco Rabanne, who made his name with metallic space-age fashions, has died, the group that owns his fashion house announced Friday."Rabanne was known as a rebel designer in a career that blossomed with his collaboration with the family-owned Puig, a Spanish company that now also owns other design houses, including Nina Ricci, Jean Paul Gaultier, Carolina Herrera and Dries Van Noten," per The Associated Press. "The company also owns the fragrance brands Byredo and Penhaligon’s."

Emergency dispatchers are receiving false distress calls from Apple devices equipped with technology meant to detect car crashes and alert 911 dispatchers."It is a more sensitive upgrade to software on Apple devices, now several years old, that can detect when a user falls and then dial for help," per The New York Times. "But the latest innovation appears to send the device into overdrive: It keeps mistaking skiers, and some other fitness enthusiasts, for car-wreck victims."

Global Pharma is recalling an eye drops product after a possible link to an outbreak of drug-resistant infections, U.S. health officials said. "Both the Food and Drug Administration and the Centers for Disease Control and Prevention are advising against the use of EzriCare Artificial Tears, as they may be contaminated and linked to an outbreak of Pseudomonas aeruginosa, causing one death," per NPR.  

Jersey Mike's has entered into a multiyear sponsorship deal with Jersey Mike's. "JMS has, through the deal, become the NHL’s official sub sandwich partner, marking its first-ever tie-up with a professional sports league," per SportCal. "The benefits for JMS will involve 'an array of exclusive marketing rights and designations,' the NHL has said, and the partnership will get underway at the NHL All-Star Weekend (Feb. 4 and 5) in South Florida."