"I'm Anthony Weiner and I'll always be frank with you." One of the few printable responses I received after asking my Facebook friends to come up with appropriate taglines for the disgraced former congressman who has announced his run for mayor of New York City.

Called "The Crash," this week's episode reflected a fresh focus for Mad Men: Whores and death and death and whores.

Have you noticed that things tend to get more interesting when Kirstie Alley weighs in on a subject and gets bleeped out? "Dude, you're a #(#*#! @@!!!$!," the self-proclaimed "Fat Actress" told "Entertainment Tonight," referring to Michael Jeffries, the CEO of Motherfucker Industries, I mean, Abercrombie & Fitch.

Beware the Weiner doctrine: It seems that any unexpected bit of sunshine, energy or pleasure offered one week inevitably brings a downpour of existential gloom and disorientation the next.

Last week, I wrote about a series of gag-inducing videos for Mountain Dew. Created by 22-year-old rapper Tyler the Entertainer, the spots were equal parts racism, misogyny, and WTF?

"For Immediate Release" refers to the press release that Peggy bangs out on her IBM Selectric in the final electric seconds of the show. After many weeks of existential numbness, this taut and even thrilling episode exploded with the surprise merger of SCDP and CGC and its new, mutually assured plotlines.

This week, the third in a series of online videos for Mountain Dew created by a rapper/producer known as Tyler the Creator (see what Cedric started?) was released.

For all the complaints of the (eroding?) viewership of "Mad Men" this season, "The Flood" was a rock-solid, satisfying episode. It seems the series has found its footing again, as a national tragedy spurs a flood of emotions, epiphanies, and even a few acid jokes.

Call it "anti-branded content." Because for no known reason, the British automotive brand Jaguar has come in for some really brutish jabs on "Mad Men," the hot AMC series dedicated to the fictional world of advertising in the 1960s.

You say tomahto, I say tomato. You say catsup, I say ketchup. Within the out-fo-blood prism of "Mad Men," it all comes down to more whoredom, anyway, and then you die!