MAD London Editions for July 2018
MAD London - Friday, July 27, 2018
Apple Expands Search Ads To More Markets In Europe And Asia
Google Adds Ads.txt Only Inventory Control For Display, Video
Facebook Suffers Largest Share Value Dive In History
Following Facebook's Stock Decline, Twitter Hit With Same Fate
Why Hasn't Google Felt The Repercussions Of Its Brand Safety Failings?
MAD London Will Return On August 13th
Is The Writing On The Wall For Zuckerberg - Like Sorrell?
Spotify Adds 8m Premium Subscribers
Nike Banned From Using LDNR In London Campaigns
Alex Salmond Snubbed In Bid To Become Johnston Press Chairman
Sky Credits Ad Revenue Rise To AdSmart Performance
Google Extends Gmail Redesign To G Suite Customers
MAD London - Thursday, July 26, 2018
Ad Industry Blasts Apple's New Privacy Settings
Keith Weed Named Next Advertising Association President
Sky Revenue Up 5% As Takeover Competition Heats Up
U.S. And EU Agree To Agree To Keep Talking About A Trade Agreement
Latest Glenfiddich 'Experimental' Whisky Campaign Aims To Surprise
Virgin Media Could Lose ITV Channels Too
One In 10 Millennials Would Rather Lose A Finger Than Give Up Their Smartphone: Survey
$1m Per Post -- Kylie Jenner Is Instagram's Best-Paid Influencer
'The Guardian' Proves Fraudsters Target Video And Ads.txt Works
Slowing Growth Numbers Wipe $150bn Off Facebook's Value
One In Five Retailers To Cut Staff Numbers
Sorrell Comments On Departing Non-Exec Could Upset WPP Board
Facebook Drops To Fifth Place In YouGov BrandIndex
Ads.txt Protects Three In Four Video Ads At 'The Guardian'
MAD London - Wednesday, July 25, 2018
Are London's Cabbies Really Going To Sue Uber For A Billion Pounds?
European Commission Fines Four Electronics Makers For Trying To Control Retail Prices
London Black Cab Drivers May Sue Uber For A Billion Pounds
Kit Kat Loses Four-Fingered Battle
More Change Coming To WPP Board
Condeco Appoints Gyro London As Global AOR
Guardian's Digital Revenues Overtake Print For The First Time
Citing Growth, MMI Opens 2 New Offices
UK'S ICO Reports Uptick In Post-GDPR Breach Reports
World Cup And 'Love Island' Fuel Revenue Growth At ITV
Agencies Unite For 'Potential Energy'
Young Consumers Want Brands To Stand For Something
Agencies Think Brands Are Unaware Of Strains They Place On Agency Work Culture
Facebook And Instagram Achieve Gold Standard
Publicis Media Appoints First COO, Names New Zenith CEO
GDPR And The Traps Of Relationship Marketing
MAD London - Tuesday, July 24, 2018
Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine
Only One In Twenty Brits Think BBC Was Right To Name Sir Cliff Richard A Suspect
Google And What's Behind Alphabet's $5B EU Fine
Google Tried To Settle Android Case
IPG's Growth Spurt: A Q2 Gain Of 5.6%
Snapchat Shutters Payment Service
Warm June Was Good News For Online Retail Sales
Lions Festival Revenue Sank 9% This Year
Facebook Underscores Commitment To London With New Lease
Record Revenue And Fine For Alphabet's Google
Three Cities Left In The Running For Channel 4's Second HQ
EU's Data Chief Buttarelli On GDPR And Other Laws
Public Are Right To Side With Sir Cliff Richard Against The BBC
MAD London - Monday, July 23, 2018
We Have A Floor For Viewability -- Do We Need A Ceiling Too?
GroupM Divests IEG, Which Is Acquired By Engine Shop
Google Accused Of Fabricating Competition In Search
Alibaba And Tencent Seek a Slice Of WPP In China
WPP In Talks to Sell Stake In China Holdings
Readers Comprised Half Of 'Guardian' Revenue
Government Fake News Unit Is Up And Running
Facebook Tries To Curb Fake News, Makes Changes To WhatsApp
Fitness Leads The Drive For Influencer Marketing
Is Essence About To Win Nando's?
Government Pushes For Fibre Connections To All New Homes
BBC Signs Up Teads For Outstream Video
MAD London - Friday, July 20, 2018
96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up
Comcast Ends Fox Pursuit, Continues Bid For Sky
Sir Cliff Richard's Call For Privacy Supported By UK Newspapers
Facebook Tries To Clean Up Platform, Suffers Major Setback
MacDonalds Wins World Cup For Social Buzz
As Comcast Bows Out Of Fox Hunt, Hulu's Future Becomes Clearer
One In Eight Instagram Influencers Are Buying Followers
'BuzzFeed' Debuts Separate Site For News Section
Dailies Drop 9.2% In Circulation
Virgin Media Customers To Lose UKTV Channels
Government Warned Of Possible Huawei Telecoms Threat
Dennis Publishing Likely To Be Sold To Private Equity Firm, Exponent
Facebook Vows To Double Security Teams
P&G Names Katharine Newby-Grant Marketing Director For Northern Europe
MAD London - Thursday, July 19, 2018
UK Streamers Overtake Pay Services, Expect TV Ad Spending To Suffer
Google To Appeal EU's Antitrust Decision Amid Growing Competition
Buzzfeed UK Staff Vote 'Overwhelmingly' Against Union Representation
Uber Hires Its First Chief Privacy Officer
Advertiser-in-Chief: Study Finds Trump Is Facebook's Biggest Political Account
Sir Cliff Richard Says Protecting An Exclusive Cost The BBC GBP210,000 In Damages
What If Google Moved Android To A Paid OS Model
Streaming Services Have More Subscribers Than Traditional Pay TV
Mobile App Ad Fraud Can Cost Brands Up To $75M
High Street Spending Woes See Sports Direct Profits 73%
BAME Staff Paid A Fifth Less At ITN
Samsung Planning 'Foldable' Smartphone
Marketers Have Another Regulation To Obey: PECR
MAD London - Wednesday, July 18, 2018
Was Trump Right: 'Tax Lady' Effectively Makes Google A New EU Member State
Europe Hits Google With $5 Billion Android Antitrust Fine
Google Hit With A $5bn EU Fine
Publicis Media Wins $125 Million Lenovo Global Account
IPA Bellwether Shows Stronger Growth In UK Ad Spending
Omnicom Stock Falls 7% As Q2 Results Disappoint Wall Street
Facebook Ad Revenue Soars, Despite CA Scandal
One In Two Think Nike Was Official World Cup Sponsor
Facebook Makes AI Hires, Investment
ASA To Investigate 'Bet Now' World Cup Calls To Action
Snapchat Launches New Journalism Initiatives, Hopes To Boost Local News
Walmart, Microsoft Join Forces To Battle Amazon
MAD London - Tuesday, July 17, 2018
Time Is Key To Switching Adland's Focus From Hygiene To Effectiveness
Netflix Subscribers Don't Hit Q2 Expectation, Stock Sinks
Netflix Shares Fall On Disappointing Viewer Figures
Millennials Want Brands With Values, But, Really, A Good Deal More
Google For Jobs Launches In The UK
Netlix Reports Tepid Sub Growth, Analyst Upgrades It to 'Outperform'
60% Follow Celebs On Social
Privacy Campaigners Are Crowdfunding A Facebook Rival
Is Pinterest The Search Engine Of The Future?
Mass Media Means Consumers Prioritise 'Quantity Over Depth'
Visa Renames Southgate Tube 'Gareth Southgate'
ASOS Sees Bumps In Road From GDPR And U.S. Sales Tax
Top 'Instagrammers' Going 'Private'
MAD London - Monday, July 16, 2018
Magazines Kick Off Bid To Fight The Death Of Print
SapientRazorfish Restructuring In Progress As 100 Staffers Are Let Go
Google Braces For Huge Android Fine This Week
HSBC Revamps Massive Airport Campaign
Donald Trump Blasts "The Sun" Interview As "Fake News"
Zenith: Consumers Spend 67 Minutes Watching Online Video Daily
Unilever Considering Ditching UK HQ, Sky News Claims
U.S. Soccer Fans Big Spenders At FIFA, Per Visa
Build-A-Bear Offers Vouchers After Blockbuster Promotion
BT Customers Unhappy With Email Price Hike
Sugar Tax Bites As Diet Coke Starts Outselling The Original
Fears Children Were 'Bombarded' With World Cup Betting Ads
World Cup Advertiser Found To Be Selling Banned Weapons In UK
Video Advertising Is Becoming More Affordable, Dominates UK Display
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