Marketing Daily Editions for May 2021
Marketing Daily - Friday, May 28, 2021
Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
American Honda, AT&T Extend Partnership With WarnerMedia Ride
McDonald's Enlists Korean Pop Superstars BTS
Heineken USA Targets In-Car Responsible Drinking Message To California Drivers
Uber Invites Users To Flee Their Homes
Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
One Upside Of Pandemic: Fewer School Shootings
ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
Study: Newspapers Should Focus On B2B Subscribers
Google Rolls Out Travel Ad Updates As Fraud In Market Rises
Ecommerce Confidential: What Shoppers Want, And In What Channels
Adland is Headed Back To The Office
Marketing Daily - Thursday, May 27, 2021
With Revenues Roaring, Target Switches Ad Strategy
Study: TikTok Ranks High For Driving Female Gen Z Purchases
Drink For A Cause: Onehope Protects Oceans, Boen Feeds Kids
Expedia Group's Vrbo Captures Real-Life Reunions
Mini Offers Whimsical NYC Activation
Amazon Acquires MGM For $8.45B
Disneyland Reopening to Out-of-State Guests
Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
'Philadelphia Inquirer' Changes Some Journalistic Practices To Become An 'Anti-Racist' Paper
Tool Helps Firms Deploy Email Signatures Via Outlook, Company Says
Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
Report: Marketers Believe Supplier Diversity Is Important
Marketing Daily - Wednesday, May 26, 2021
KFC Lays Out Huge Growth Plans
Hyundai Plans In-Vehicle Payment System
Father's Day Spending Set To Hit Record $20B
Michelob Ultra Organic Seltzer Invites Consumers To 'Vacation In This Ad'
Walgreen's Enlists Actress Jordana Brewster For Red Nose Day
Think! Protein Bars Reimagine The Meaning Of 'Strong'
Razor Start-Up Latest NHL Sponsor
To Boost Branding, Panera Redesigns Cafes
Big Lots Breaks First Campaign From New Agency Tombras
Walmart Customers Receive Racist Email, Company Blames Bad Actor
In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
The Profitability Of Trust
Marketers: The Reign Of Perfection Is Over
Marketing Daily - Tuesday, May 25, 2021
Lawsuit Targets Vital Farms' Premium-Egg Ad Claims
Stella Artois Makes Chess Move With Grandmaster Hikaru Nakamura
Cadillac Partners With PGA's Collin Morikawa
Automakers Amp Up Electric Debuts, But Infrastructure Still Not There
Olympics Could Once Again Be In Jeopardy
In First Brand Campaign, Willow Declares Independence For Nursing Moms
Zenith To Alcohol Advertisers: Cheers!
Gillette Video Features Singing Pubic Hair
'Time' Revamps Editorial Management
Flowers Foods, Richards Group Develop New Sales Attribution Model
Living Life Without It: Some Consumers Reject American Express Marketing Emails
How to Personify Your Brand
Marketing Daily - Monday, May 24, 2021
Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ Worries
Dua Lipa, Truly Hard Seltzer Tout Their Many Flavors
With Or Without Coke, Monster, Red Bull Rule In Energy Drinks
Google Plans First Permanent Retail Store In NYC
Peloton Manages High Intensity Growth
Scammers Adopt High Tech To Apply For Fraudulent Coronavirus Aid
To-Go Cocktails Likely Here To Stay
Newspaper Layoffs Grew In 2020
Consuming A More Balanced Media Diet
Report: Axel Springer In Talks To Buy 'Axios'
Vaccine Hesitancy And Media Trust: Horizon Finds Americans Turn To Mainstream News Outlets
Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
The Incredible Shrinking Madison Avenue Media-Buying Clout
Marketing Daily - Friday, May 21, 2021
Tom's Of Maine Polishes Its Purpose-Driven Edge
E. & J. Gallo's High Noon Hard Seltzer Offers Benedictions
City Winery's Dorf Touts 100% Vaccination/Negative Test as 'Gold Standard'
Creminelli Targets Foodies Through Their Common Behaviors
Consumers Are Buying New Shoes For Special Occasions
McDonald's, Office Depot, Walgreens, Dollar General Latest To Update Mask Policy
Don't Try This At Home: MilkPep's New 'You're Gonna Need Milk For That' Campaign
'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
Apple Touts App Privacy In New Ad Campaign
Study: Shoppers Widely Disapprove Of Firms That Profit From Their Data
Why It's Time For The Industry To Ditch Display Ads
'Boston Globe' Enlists Nielsen For Audience Diversity Study
Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test
Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
Marketing Daily - Thursday, May 20, 2021
Investors Give Free Range To Plant-Based And Cell-Cultured Chicken
Poster Art Still Drives Movie Marketing
Bullseye Bonanza As Target Shatters Forecasts
Poise Asks Women To Share 'Canfessionals'
Toyota Amps Up Support Of Paralympics
Rapinoe, Williams Featured In New Clif Bar Ad Campaign
One Club Launches A Stop-The-Hate Campaign
Craft Beer Industry Faces Sexism, Assault Accusations
Netflix In Push to Expand Podcasting
John Deere Comes To Aid Of Black Farmers
You Can Now Build A Brand Without Using TV
The Lowdown On Low-Code: Companies Are Racing To Deploy DIY Technology
Marketing Daily - Wednesday, May 19, 2021
Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Urge To Splurge Powers Massive Gains At Walmart, Home Depot, Macy's
Starbucks Seeks 'Puppuccino' Trademark For Drinks, Pet Bandanas
Harry's Invites Guys To Finally Spread Their Wings
'Knock, Knock!' LG's New Campaign Rocks You
Lincoln Financial Debuts New Positioning, Tagline
With Book It! Reboot, Pizza Hut Builds On 'Newstalgia'
Coalition Calls On Advertisers To Boycott Fox News Upfront
Biden Visits Ford Plant, Promotes EVs
New Ad Campaigns Rally New Yorkers, Celebrate Major Big Apple Destination
Express Uses TikTok To Get Consumers Excited About Getting Dressed Again
ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
The Community Drives Away With Volkswagen Hispanic Account
Ad Council's COVID Campaign Targets Younger Americans
Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
Marketing Daily - Tuesday, May 18, 2021
Storyblocks Stock Video Starts 'Queer Spaces And Faces' To Show Real LGBTQ Life
Speaking Of 'Aha' Beverage Moments...Endlessly
Budweiser Gets Its Holiday Cans In A Row
Quip Out To Straighten Smiles With Hybrid Model
Former Prepster J.Crew Taps 'Mohawk-Sporting Designer' For Top Creative Post
The Marketing Must Be Working: Consumers Give More Consideration To EVs
Email Marketers Are Offered Access To A Design Library
Apple Does Good, As Always, But Tracks 'Stunning' Sales Numbers
What Advertisers Get Wrong When Marketing To Asian-Americans
Ed-Tech Platform Newsela Launches 'Learning Found' Campaign
A Guide To Defying Rainbow-Washing
Marketing Daily - Monday, May 17, 2021
Walmart Adds Virtual Try-On Tech
A Crossover? Spindrift Sparkling Water Adds Alcoholic Version
Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
Honda Launches 'Road Trip' Stickers On Venmo
Tyson Fetches $1.2B From General Mills For Pet Treat Brands
Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
Stores, Restaurants Evaluate How To interpret CDC Guidance
Disney, ESPN Renew MLB Rights
California Sticks With Mask Requirements, Causing Confusion
Agencies Rally Around Mental Health Initiatives
For Retail, Expect Reboot, Not Return To Usual
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