Marketing Daily Editions for May 2021
- Marketing Daily - Friday, May 28, 2021
- Disrupting A Once-Staid Category, Kotex Builds A 'Menstruation Machine'
- American Honda, AT&T Extend Partnership With WarnerMedia Ride
- McDonald's Enlists Korean Pop Superstars BTS
- Heineken USA Targets In-Car Responsible Drinking Message To California Drivers
- Uber Invites Users To Flee Their Homes
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
- One Upside Of Pandemic: Fewer School Shootings
- ANA: Black-Owned Suppliers Still Are The Minority Of Ad Industry's Diversity Mix
- Study: Newspapers Should Focus On B2B Subscribers
- Google Rolls Out Travel Ad Updates As Fraud In Market Rises
- Ecommerce Confidential: What Shoppers Want, And In What Channels
- Adland is Headed Back To The Office
- Marketing Daily - Thursday, May 27, 2021
- With Revenues Roaring, Target Switches Ad Strategy
- Study: TikTok Ranks High For Driving Female Gen Z Purchases
- Drink For A Cause: Onehope Protects Oceans, Boen Feeds Kids
- Expedia Group's Vrbo Captures Real-Life Reunions
- Mini Offers Whimsical NYC Activation
- Amazon Acquires MGM For $8.45B
- Disneyland Reopening to Out-of-State Guests
- Outdoor Brand REI Launches Unit To Produce Content To Support Climate, Inclusion
- 'Philadelphia Inquirer' Changes Some Journalistic Practices To Become An 'Anti-Racist' Paper
- Tool Helps Firms Deploy Email Signatures Via Outlook, Company Says
- Chilly Response To Cold Email: Sales/Marketing Execs Sending More, Gaining Less
- Report: Marketers Believe Supplier Diversity Is Important
- Marketing Daily - Wednesday, May 26, 2021
- KFC Lays Out Huge Growth Plans
- Hyundai Plans In-Vehicle Payment System
- Father's Day Spending Set To Hit Record $20B
- Michelob Ultra Organic Seltzer Invites Consumers To 'Vacation In This Ad'
- Walgreen's Enlists Actress Jordana Brewster For Red Nose Day
- Think! Protein Bars Reimagine The Meaning Of 'Strong'
- Razor Start-Up Latest NHL Sponsor
- To Boost Branding, Panera Redesigns Cafes
- Big Lots Breaks First Campaign From New Agency Tombras
- Walmart Customers Receive Racist Email, Company Blames Bad Actor
- In Email We Trust: Gen Z, Millennials Are Primed For Relevant Newsletters
- The Profitability Of Trust
- Marketers: The Reign Of Perfection Is Over
- Marketing Daily - Tuesday, May 25, 2021
- Lawsuit Targets Vital Farms' Premium-Egg Ad Claims
- Stella Artois Makes Chess Move With Grandmaster Hikaru Nakamura
- Cadillac Partners With PGA's Collin Morikawa
- Automakers Amp Up Electric Debuts, But Infrastructure Still Not There
- Olympics Could Once Again Be In Jeopardy
- In First Brand Campaign, Willow Declares Independence For Nursing Moms
- Zenith To Alcohol Advertisers: Cheers!
- Gillette Video Features Singing Pubic Hair
- 'Time' Revamps Editorial Management
- Flowers Foods, Richards Group Develop New Sales Attribution Model
- Living Life Without It: Some Consumers Reject American Express Marketing Emails
- How to Personify Your Brand
- Marketing Daily - Monday, May 24, 2021
- Rainbow Ad Anxiety: New Research Reveals Marketers' LGBTQ Worries
- Dua Lipa, Truly Hard Seltzer Tout Their Many Flavors
- With Or Without Coke, Monster, Red Bull Rule In Energy Drinks
- Google Plans First Permanent Retail Store In NYC
- Peloton Manages High Intensity Growth
- Scammers Adopt High Tech To Apply For Fraudulent Coronavirus Aid
- To-Go Cocktails Likely Here To Stay
- Newspaper Layoffs Grew In 2020
- Consuming A More Balanced Media Diet
- Report: Axel Springer In Talks To Buy 'Axios'
- Vaccine Hesitancy And Media Trust: Horizon Finds Americans Turn To Mainstream News Outlets
- Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
- The Incredible Shrinking Madison Avenue Media-Buying Clout
- Marketing Daily - Friday, May 21, 2021
- Tom's Of Maine Polishes Its Purpose-Driven Edge
- E. & J. Gallo's High Noon Hard Seltzer Offers Benedictions
- City Winery's Dorf Touts 100% Vaccination/Negative Test as 'Gold Standard'
- Creminelli Targets Foodies Through Their Common Behaviors
- Consumers Are Buying New Shoes For Special Occasions
- McDonald's, Office Depot, Walgreens, Dollar General Latest To Update Mask Policy
- Don't Try This At Home: MilkPep's New 'You're Gonna Need Milk For That' Campaign
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
- Apple Touts App Privacy In New Ad Campaign
- Study: Shoppers Widely Disapprove Of Firms That Profit From Their Data
- Why It's Time For The Industry To Ditch Display Ads
- 'Boston Globe' Enlists Nielsen For Audience Diversity Study
- Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test
- Will Ad-Supported Video Gameplay Help Replace Linear TV's Lost Prime-Time Rating Points?
- Marketing Daily - Thursday, May 20, 2021
- Investors Give Free Range To Plant-Based And Cell-Cultured Chicken
- Poster Art Still Drives Movie Marketing
- Bullseye Bonanza As Target Shatters Forecasts
- Poise Asks Women To Share 'Canfessionals'
- Toyota Amps Up Support Of Paralympics
- Rapinoe, Williams Featured In New Clif Bar Ad Campaign
- One Club Launches A Stop-The-Hate Campaign
- Craft Beer Industry Faces Sexism, Assault Accusations
- Netflix In Push to Expand Podcasting
- John Deere Comes To Aid Of Black Farmers
- You Can Now Build A Brand Without Using TV
- The Lowdown On Low-Code: Companies Are Racing To Deploy DIY Technology
- Marketing Daily - Wednesday, May 19, 2021
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
- Urge To Splurge Powers Massive Gains At Walmart, Home Depot, Macy's
- Starbucks Seeks 'Puppuccino' Trademark For Drinks, Pet Bandanas
- Harry's Invites Guys To Finally Spread Their Wings
- 'Knock, Knock!' LG's New Campaign Rocks You
- Lincoln Financial Debuts New Positioning, Tagline
- With Book It! Reboot, Pizza Hut Builds On 'Newstalgia'
- Coalition Calls On Advertisers To Boycott Fox News Upfront
- Biden Visits Ford Plant, Promotes EVs
- New Ad Campaigns Rally New Yorkers, Celebrate Major Big Apple Destination
- Express Uses TikTok To Get Consumers Excited About Getting Dressed Again
- ANA Releases 'KPIs That Matter,' Finds The Most Important Ones Aren't Always The Most Used
- The Community Drives Away With Volkswagen Hispanic Account
- Ad Council's COVID Campaign Targets Younger Americans
- Microsoft's Kathleen Hall: How Her Group Won Cannes Lions Creative Marketer Of The Year
- Marketing Daily - Tuesday, May 18, 2021
- Storyblocks Stock Video Starts 'Queer Spaces And Faces' To Show Real LGBTQ Life
- Speaking Of 'Aha' Beverage Moments...Endlessly
- Budweiser Gets Its Holiday Cans In A Row
- Quip Out To Straighten Smiles With Hybrid Model
- Former Prepster J.Crew Taps 'Mohawk-Sporting Designer' For Top Creative Post
- The Marketing Must Be Working: Consumers Give More Consideration To EVs
- Email Marketers Are Offered Access To A Design Library
- Apple Does Good, As Always, But Tracks 'Stunning' Sales Numbers
- What Advertisers Get Wrong When Marketing To Asian-Americans
- Ed-Tech Platform Newsela Launches 'Learning Found' Campaign
- A Guide To Defying Rainbow-Washing
- Marketing Daily - Monday, May 17, 2021
- Walmart Adds Virtual Try-On Tech
- A Crossover? Spindrift Sparkling Water Adds Alcoholic Version
- Millennials Most Likely To Spend Big On Travel, Per TripAdvisor, Accenture
- Honda Launches 'Road Trip' Stickers On Venmo
- Tyson Fetches $1.2B From General Mills For Pet Treat Brands
- Anglo Markets -- Especially U.S. -- Leading Global Ad Recovery
- Stores, Restaurants Evaluate How To interpret CDC Guidance
- Disney, ESPN Renew MLB Rights
- California Sticks With Mask Requirements, Causing Confusion
- Agencies Rally Around Mental Health Initiatives
- For Retail, Expect Reboot, Not Return To Usual
