Before I started my own PR company, in the days when I still had to perfect my resume, buy the perfect interview suit, and meet a public relations executive for an interview in an office with fluorescent lighting (shudder), there were certain things I knew to be true.

Is it any surprise that almost 50% of adults (according to Mintel 2012), now say they would prefer to watch movies at home? Aside from the weightlessness feeling many may have had from seeing "Gravity," the experience of going to the movies is probably the exact opposite of how we want to be entertained.

I bet if you could see the office windows at Twitter for its M&A and business development team, you would see the proverbial midnight oil burning bright. Twitter's M&A and business development team has been cranking away at ensuring the service has the superior marketplace solution for connecting TV and second-screen audiences.

In the wake of Rockstar Games' massive $800-million-in-one-day success with Grand Theft Auto V, the power of video advertising is more apparent than ever. As entertainment marketers double down on digital video, the need for independent measurement, hard data and a new perspective on the definition of key performance indicators is paramount. When driving consumer awareness of a new game, movie, or TV title, there are many important data points worth monitoring, but some are more important than others. I've outlined three of the most important metrics that no video marketer should ever go without.

All of us whose jobs involve writing-whether copywriting, press releases, or the great American novel in your desk drawer-have experienced it at some point: that moment of panic when you just can't come up with anything, when your creativity seems to have run dry. Usually, something (a flash of inspiration, or just a looming deadline) kicks us into gear, and we get our thoughts down on the page.

A couple of weeks back I received my Google Chromecast. I was excited to test out Google's latest venture into the entertainment space. I already have Apple TV but was very interested in seeing what Chromecast had to offer. And since I travel a lot, I liked the idea of plugging Chromecast into the hotel room TV vs. watching movies on my iPad or laptop. I was very excited to get up and running with my new toy.

Television viewers continue to demonstrate an insatiable appetite for reality TV, with shows like "Survivor" and "Project Runway" running for a dozen seasons or more and new shows cropping up every season. One source estimates the number of reality programs went from 4 in 2,000 to about 320 in 2012. This season's premiere of A&E's reality show "Duck Dynasty" drew over 11.8 million viewers, making it the number one nonfiction series telecast in cable history.

Daft Punk, the so-called "godfathers" of electronic dance music, released their latest album, "Random Access Memories," this summer, and the timing couldn't be more fitting. Electronic Dance Music, EDM for short, is on the rise among the millennial generation. According to a recent MTV survey, 62% of millennials listen to EDM and 89% agree that EDM is becoming more popular amongst their peers. The 2012 International Music Summer (IMS) Consumer Report ranks EDM as the fastest-growing mainstream genre in the United States.

Summertime, and the livin' is easy-unless you happen to be a TV critic or network TV publicist, that is! Every late July/early August, more than 200 TV critics from around the U.S. and Canada meet in Los Angeles for the TCA Press Tour, which features days of intense presentations by broadcast and cable TV network executives.

Programmatic Video gains momentum - AOL buys Adap.tv, Tremor and Yume IPO