MediaDailyNews Editions for April 2017
MediaDailyNews - Friday, April 28, 2017
WPP Says Weaker Spending Hindered Growth
'Time' Will Tell, Takes Itself Off The Block -- For Now
Mobile Tops Digital Ad Spend At $36 Billion
Twitter Users School SheaMoisture On Race, Authenticity
Brands Commit To Increase Online Ad Spend
In A First, Bing Unveils Custom Audiences Targeting
FTC's Ohlhausen Praises Plan To Reverse Net Neutrality Rules
Google Parent Alphabet Q1 Revenue Surpasses $20B With Growth In Mobile Search
AppNexus Launches Multimedia Auction Technology, Video Ad Format
Kinetic WW, Horizon Open Doors To Kids
Yelling At Inanimate Electronic Objects
Microsoft Q3 Earnings Beat Expectations, Boosted By Cloud Services
When Amazon Surpasses Google In Consumer Data
57% Of Video Viewers Discover Content Through Search
PPAI Tells Marketers To 'Get In Touch' With Promotional Products
Zeta Global Raises $140M To Power Its Marketing Cloud
MediaDailyNews - Thursday, April 27, 2017
Transparency Impacts Agency Comps: Omnicom 'Exclusions' Drag Entire Sector
Monumental Outrage: Patagonia, Outdoor Brands Take On Trump
Havas Group Reports 'Slight' Q1 2017 Organic Growth
Twitter Adds 9M Users, Revenues Dip
FCC Chair Unveils Plan To Roll Back 'Political' Net Neutrality Rules
NBC Content Studio, Broadway Video Partner For Original Content
NBCU Revs Rise, Cable Tops Broadcast In Distribution
ESPN Lays Off 100, Financial Metrics Remain Strong
Bill O'Reilly's Ratings: Not As Strong As You Might Think
Programmatic TV Will Evolve More Slowly, Requires Testing
OTT Free Trials Produce Subscription Conversions
Gannett's Q1 Print Ad Revs Dip, Digital Up
Broadband Providers Cheer Proposed Net Neutrality Reversal
Google Assistant Most Accurate, Cortana Closing Gap, Per Study
Yandex Reports Increase In Earnings, Net Income Falls
The Golden Age Of Retargeting?
Giving And Getting: Email Revenue Up, Response Down For Nonprofits
MediaDailyNews - Wednesday, April 26, 2017
comScore Antes 'Table Stakes,' Provides Viewability Data Free
Facebook Gears Up To Fight Fake News
Fox News Viewers, Advertisers Return After O'Reilly Departure
Viewers Pay More Attention To Connected TV Ads, Study Finds
IPG Mediabrands' Ansible Partners with Celtra On Mobile Creative
AT&T's AdWorks Unveils Media Lab, Touts Cross-Screen Addressable Advertising
Google Local Inventory Ads Begin To Have A Measurable Impact On Campaigns
CMO Priorities Conflict With Delivering On Customer Experience
National CineMedia Names Chief Digital Officer, May Unveil New Channels At Upfront
Study Finds Most Marketers Don't Consider Data Their Responsibility
Breitbart Denied Press Credentials, Questions Raised Over Editorial Independence
Every B2B Vendor Must Understand The Status Quo Bias
Nielsen Offers Steady Rev Gains, Total Audience Measurement Helps
First Choice: Email Leads In Personalization, Study Finds
Established Brands Are Among The Most Engaging
Demographics, Entertainment Choices Push TV Everywhere
MediaDailyNews - Tuesday, April 25, 2017
UM Rides With Coach, Named Media AOR For Luxury Brand
State Dept. Takes Down Promotion Touting Trump's Mar-a-Lago Resort
DHS Investigating Attempt To Unmask Anti-Trump Twitter Account
Ad Execs Have Distorted View Of Video Across Devices, Overweight Hand-Held
LinkedIn Officially Unveils Matched Audiences Platform
Addressable TV Registers Slow Growth Amid Price, Targeting Concerns
MediaLink Taps Mondelez's Anderson As CMO, Will Market To Other CMOs
Did Wikipedia's Founder Just 'Invent' The Newspaper As A Fake News Cure?
Mobile CPCs On The Rise, Reach Highest Levels To Date In Q1
Dentsu Aegis' Piluso Enters Media Storm
April NOT The Cruelest Month, TV-Wise
Bing Ads Analyzes Product Feed, Matches It With Relevant Search Queries
Protect Your Biggest Investment: Customer Data
New Domains Showing Strong Performance On Par With .Coms
MediaDailyNews - Monday, April 24, 2017
Google Offers TV Inventory Via DoubleClick Bid Manager
More Viewers Watch TV Cross-Platform, As TV Set Usage Drops
Cord-Cutters, 'Cord-Nevers' Differ In Viewing, Demographics, Pay TV Subs
FTC Finalizes Privacy Settlement With Turn
FTC Wants Instagram Influencers Transparent, Sponsorship Money To Double
Facebook Privacy Settlement Moves Forward
FCC Ownership Plan Has Adverse Impact On TV Stocks
Big Digital Publishers Pass On NewFronts This Year
Dropping Anchor: Getting Rid Of Bill-O
IPG Reports 2.7% Q1 2017 Organic Growth
Amazon Vs. Google: Data Reveals Insights On Trending Searches
Working Vs. Non-Working Budgets: Outdated Metric
Canada Clamps Down On Broadband Carriers
MediaDailyNews - Friday, April 21, 2017
BIA/Kelsey, comScore Strike Data Deal
'NYT' Makes 'Truth' Easier To Find, New Spots Break On TV, Online
Google Display Ads Get Smarter
Marketers Losing Millions From Slow-Loading Web Site Pages
IAB Makes TAG Registration Mandatory For Members
NatGeo Inspired By 'Genius' And 'Race,' Pushes For Global Reach
Modus Operandi, Eyeball Merge To Mod Op
Social Users Turn Away From 'Interruptive' Ads
Performance Is New Programmatic In TV Advertising
U.S. Agency To Audit Drone Flying Approvals
And That's That: 'The O'Reilly Factor' Is No More
Google Home Solves Major Flaw For Advertisers
For Brands, It's Harder To Be Seen As Green
Bloomberg Adds Site Section Covering Climate Change
MediaDailyNews - Thursday, April 20, 2017
Accenture Taps IPG's UM For 'Digital-, Mobile-First'
Bill O'Reilly Leaves Fox News, Tucker Carlson Takes His Slot
MediaLink Expands To Europe
Q1 Media Spend Ticks Up, Digital 6% Higher
Google Reportedly Prepping Ad Blocker
Total TV Station Revs Forecast To Dip In 2017, Digital Rises
Nielsen Takes Firmer Hold On Digital, Cites Google Partnership
O'Reilly's Fox Departure May Not Impact Financial Bottom Line
Publicis Groupe Posts -1.2% Organic Growth
Agencies, Clients Widely Differ On Briefing Process
The Weather Company Partners With LiveRamp To Combine Real-Time Data
Freeform Rolls Out More On-Demand Content, Teams With Marvel For 2 Shows
Will NFL Ratings Rise Again?
Facebook Unveils AR App Platform, Envisions Transformed Future
Nokia Updates VR Ecosystem, Enables Mixed Reality For Advertising
Merging Digital, TV Ad Tech: Q&A With TiVo's Joan FitzGerald
MediaDailyNews - Wednesday, April 19, 2017
Neuro Study Confirms 'Second Screens' No. 1 Source Of Distraction For TV Viewers, Albeit With Some Upside
Study: Nearly Half Of All TV Buying Will Be Programmatic Within 3 To 5 Years
Oracle Will Acquire Moat, Ups Targeting Options
WideOrbit Partners With Dentsu Aegis To Extend Programmatic Direct TV Capabilities
Yahoo Search Revs Jump, Display Dips, As Co. Approaches Verizon Takeover
NBC Stays No. 1 In Key Prime-Time Demo
Facebook Goes Virtual, Debuts Spaces Chat Room
Is Fake News Done?
Omnicom Q1 Revenue, Profits Up As Firm Sells Novus, Other Subsidiaries
Local Races Generate Democratic Firepower, Trump Raises $13M For Reelection
Shop 'Till You Drop: Millennials, Email And Showrooming
Netflix Will Spend $1B In Acquisition Marketing, With A Good Bit On Programmatic
Where Are The New Linear TV Ad Categories?
MediaDailyNews - Tuesday, April 18, 2017
Upscale Is Up Again: Luxury Ad Market Expanding 2.9%
Facebook Live Gets Much Media Attention -- For All The Wrong Reasons
Regional Sports Networks Gain Favor Among TV Marketers
Amid Uproar, Facebook Promises Faster Response
Magazines Thrive On Social Media
Storytelling And Research: Fumbling Around In The Dark
IAB Group Releases New Features In Native Ad Spec For Comment
Report: WPP Most Acquisitive Holding Company In Q1
New Drone To Live-Stream Broadcast Quality 360-Degree Video
What's In It For Me? Consumers Will Share Data In Return For Benefits
BrandTech Helps Put Brands First on Digital Platforms
Pandora Launches Brand Campaign, Makes Premium Available To All
Sling TV Touts Success After Programmatic Integration
Beck's 'Blaze' Says It Had Good Reasons To Fire Lahren
MediaDailyNews - Monday, April 17, 2017
Major News Drives Earned Media For TV Networks
Americans Watched 44 Billion TV News Hours During First 99 Days
Advertising On VOD Rises 21%
Google Accused Of Misrepresenting Fake Content Clean-Up
My Hero, Donald Trump
Why Viacom Is Rebooting Spike As The Paramount Network
Omnicom's Wren, IPG's Roth Earn Millions More In 2016
Study: Pre-Roll Ads Are Least Intrusive With Best Recall
Tax Time Shows Shifts In Online Behavior, Device Use
Six Degrees Of Internet Excoriation
D&AD, Cannes Lions Introduce New Creative Programs
How To Keep Brands Safe In An Online World
Uber Loses $3M, But Sustains Riders
Can Technology Make The World Great Again?
Publicis Conseil Helps Spread 'Returnship' Message In France
Univision Continues Search For General Market TV Advertisers
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