MediaDailyNews Editions for April 2019
MediaDailyNews - Monday, April 22, 2019
Crossmedia Takes The High Ground, Launches Cannabis Media Division
Turner Leaves Open AP Consortium
Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
Earth Day Meets The Billboard Industry
Search Analytics Tool Moves Into Financial, Investor Markets
'Jeffersons,' 'All In The Family' Caught Up In Remake Mania
Congress Urged To Ban Use Of Data For Voter Suppression, Discrimination
Future Of Media Study Finds Print Is Thriving
Media-Marketing M&A Deals Slow In Q1
DoubleVerify To Announce Further MRC Accreditation
Disney+ Streaming Faces Distribution Challenges
MediaDailyNews - Friday, April 19, 2019
NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
Consumers Open To Ad-Supported OTT Offerings
420 Reasons To Target Cannabis Users Vs. CBD Users
Cannabis: Growth Engine Or Sideshow?
Why I Left The ARF
Report: MoviePass Dramatically Reduces Subscribers
'Washington Post Magazine,' 'NY Times' Creatively Highlight Climate Change
Is Ad Fraud Inevitable?
Factual Launches Location-Based Measurement Intelligence Solution
Google Brings YouTube To Amazon Devices, Resolves Dispute
Media-Marketing M&A Deals Slow In Q1
Is Trump Coverage Just An Extended Infomercial?
Publishers Need To Adapt To Programmatic Future
McCann Worldgroup Retains Title As Most Effective Agency Network
Verizon Media Opens 5G Studio In LA, Drives Content Innovations
MediaDailyNews - Thursday, April 18, 2019
'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Google Advertiser Sues Over Alleged Overbilling
Peak Gaslight
Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
HBO's 'Thrones' Underscores Power Of Live Viewing
Netflix Original Programming Tops Its Licensed TV Content
'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
Influence And Superpower: The Prime Of Miss Gayle King
Philo Taps SpotX For Programmatic Monetization
MediaDailyNews - Wednesday, April 17, 2019
'Reporter's' Notebook: ARF Conference, Day Two
UM Taps Blue Box CMO Chuipek As Global Chief Client Officer
Masters Earns Strong Ratings, Higher Ad Revenues With Tiger Woods' Win
It's The Money, Stupid
Buttigieg Brand Heats Up Despite Chilly Response From Right-Wing Websites
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
'Game Of Thrones' Ratings Were Respectable, But Not Epic
Supreme Court Ruling On Profanity Could Impact Traditional TV
What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
Netflix Consolidates Marketing Under Content Chief Sarandos
The Advantages of Bilingual Advertising
MediaDailyNews - Tuesday, April 16, 2019
ARF Rescinds Cambridge Analytica Award, Says It Acted 'Unethically'
'Reporter's' Notebook: ARF Conference, Day One
Viacom Starts CFlight For Upfront TV Marketers
TV Upfront Ad Market Is In Redux
Is Amazon Planning Ad-Supported Music Service Just For Alexa?
Ad Industry Slams Texas Privacy Proposal
Democratic Primary Standings: Sanders Biggest Gainer If Biden Doesn't Run, Buttigieg Ascending
SAG-AFTRA Taps 7Park Data For Streaming Video Viewership Data
Facebook Further Automates Some Core Advertising, Business Tools
Social Ads Vs. Paid Content: Which Ads Drive Consumers To Buy?
Podcasts Move The Needle On Key Ad Metrics
Newspaper Racks For 'Tampa Bay Times' Come With Video Streaming, Advertising
Maryland Seeks To Reinstate Law Requiring Online Newspapers To Disclose Political Ads
Cooper Hefner To Exit 'Playboy,' Launch Hefner Media Corporation
Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Blessing It Cannot Help This 'Mess' Of A Sitcom
AT&T Sells Stake In Hulu - Back To Hulu
MediaDailyNews - Monday, April 15, 2019
Publicis Groupe Agrees To Acquire Epsilon For $4.4 Billion
Dave Morgan Resigns From ARF Board, Cites Industry's Need For 'Bolder Action'
Big Data Transformed Madison Avenue, Now Agencies Are Betting On Data To Transform Themselves
Publicis Groupe's New 'Crown Jewel'
Ad-Free Disney+ Throws Marketers For A Loop
Roku, Netflix Take Stock Hits After Disney+ Unveiled
Trump Seeks Dismissal Of Suit Alleging Retaliation Against Media
Facebook's Offensive Content Impacts Image Of Ads, Platforms
Pinterest Introduces 2 Conversion Tools
'The Hollywood Reporter' Names 35 Most Powerful People In New York Media
Story Of Roger Ailes In Dueling TV, Movie Projects
MediaDailyNews - Friday, April 12, 2019
P&G's Pritchard Calls For 'New Media Supply Chain,' Would Support Privacy Regulation
New IAB Tech Verifies Direct Ad Sellers, Lets Media Buyers See All Participating Parties
Billboard Inventory Soars 31% En Route To Coachella
SpotX, Clypd Team For Holistic Linear TV, OTT
HBO's Marketing For 'Game Of Thrones' Ramps Up
Disney+: Ad-Free, At $6.99 A Month, May Bundle ESPN+ And Hulu
Why We Still Need The TV Upfronts In 2019
Does The Press Still Have Credibility?
Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
Publicis Groupe Launches Sport Division
Netflix Goes 'Wide," Will Produce Print Magazine, First Issue Focuses On Emmys
Is User-Registration Data OTT Targeting Gold?
Pinning Down Pinterest's Audience
Maybe The Media Disruption Show Should Be Canceled
MediaDailyNews - Thursday, April 11, 2019
Empower Finishes First In Bid To Be Media AOR For Brooks Running
Wasted: Audience-Based Data Shows Half Of TV Campaign Impressions Are 'Excess'
Initiative Expands Leadership Team For Dedicated Amazon Shop
Proposed Law Targets 'Unfair' Algorithms
Kantar Taps Microsoft's Cundiff As North America CEO
Isobar Taps Amazon Alexa For 'Missing Link Adventures'
DAN's New Amazon Consultancy
House Votes To Reinstate Net Neutrality
Pew Finds Social Media Use Among Adults Essentially Unchanged: Benchmarks Reddit, WhatsApp Too
Brands Shift Targeting Toward Males For 'Game Of Thrones' Social Ads
Advancing Into Linear Television Optimization: Q&A With Amobee's Daft
YouTube TV Adds Content, Signs 9 Discovery Networks
Republicans Drive Erosion Of News Media 'Credibility'
MediaDailyNews - Wednesday, April 10, 2019
Future Of Fox News May Be D2C, 'Nation' Exceeds Expectations
Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Cord Cutters Still Open To Ads On Streaming Services
Netflix Scores Highest In Popularity, CBS Is Better With 35+ Demos, Study Finds
Disney Projected To Incur $4 Billion In OTT Losses By 2023, But Sees Subscriber Gains
Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Hearst Turns To FreeWheel For OTT Video Ad Solution
Snapchat Growth Downgraded: Will Lose Users, Share Of Social Media
'Game Of Thrones' Is Last Of The TV Blockbusters
Facebook Bows To World Pressure, Modifies Its Terms
FTC Urged To Scrutinize Google, Facebook, Other Platforms
Stagwell Group Acquires Programmatic Shop Multiview
YouTube Leans Into Interactive Programming, Hires Relles As Innovation Head
Correction: 'Cord-Nevers' 12% Of U.S., Not One Third
MediaDailyNews - Tuesday, April 9, 2019
New Broadcast Standard Poised To Enable Interactive, Addressable Ads On TV Stations
Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized Media
Mintz + Hoke Taps Donovan As President Of 'Media Only'
IAB Rolls Out Training Programs As Low Unemployment Rates Persist
Ad Industry Launches New Group To Lobby Congress Over Privacy
Pluto TV Strikes Content Deal With BBC Studios
'Cord-Nevers' Expand To 12% Of U.S. Population
Political Advertising's Bigger Concern: Truth Of Video Or Images?
Sell Side Of OTT Ads Should Not Differ From Linear TV
Ad Agency Stocks Show Worrisome Trends For Publishers
VR, AR Can Improve Brand Perception: Study
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