MediaDailyNews Editions for April 2019
MediaDailyNews - Tuesday, April 30, 2019
Google Develops New Safeguards To Prevent Unauthorized Ad Inventory
MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'
TV Upfront Projected Up 2.5%, Digital Video Will Rise 20%
'New York Times' Newfront Touts New Ad Targets, Food Festival
Verizon Focuses On Traffic As Metric, Not Search Engine Position Rankings
Viacom To Launch Channels On Pluto TV May 1
Study: Consumers Plan To Up Their Spending For Mother's Day
Sorrell's MightyHive Sets Sights On Latin America
Why Brands Still Face Challenges Bringing Programmatic In-House
A Safe Bet: TV Networks Gain With Legalized Sports Gambling
Vice Media Restructures, Folds 'Noisy,' 'Broadly,' 'Tonic' Into Flagship Site
Quiz Show Disruptor: Is This Guy Ruining 'Jeopardy'?
MediaDailyNews - Monday, April 29, 2019
Bing Ads Becomes 'Microsoft Advertising,' Rolls Out New Products
'Endgame' Hits Massive Box Office Records, With Modest TV Ad Spend
Marketers To Average $18M On Digital Video This Year
The Massive Multiplayer Online Role-Playing Massacre
Microsoft Bing Ads UI Gets 'Massive' Upgrade, Better Access
By 2020, Esports Could Strike Out Major League Baseball
Spotify Passes 100 Million Premium Subscribers
Release Of The Mueller Report Gets Ratings Bump
Why Brands Still Face Challenges Bringing Programmatic In-House
Older Companies' Message To Netflix: We Want Our Shows Back
MediaDailyNews - Friday, April 26, 2019
Top Media Buyers Allege Networks Lied -- And Stole From Them -- In Last Year's Upfront
TV Still Dominates Upfront Dollars, But Digital Media Makes Inroads
Snap To Launch Select, New Ad Endeavor
Spending For Mom To Reach Record $25B
Verizon's Ad Fellows Program Aims To Diversify Marketing Biz
Tremor Video DSP, RhythmOne Team To Launch Private Video Marketplace
Netflix Issues $2.2B In Junk Bonds In Debt-Fueled Content Push
Amazon Could Ramp Up Private-Label And Ad Business To Offset Slowing Growth, Studies Show
From Duopoly To Trilogy -- Why Is Amazon Not Taken More Seriously?
Podcast Firm Cadence13 Launches Originals Division
Google Apps And Utilities: Merkle's Search Campaign Alternatives
Bridging The Brand Loyalty Gap
Report Finds Marketers Still Lack Necessary Media Skills
Presented For Your Entertainment: Chicago Violence On CBS
MediaDailyNews - Thursday, April 25, 2019
OpenAP Starts Premium Video Marketplace For Linear, Digital Video
Scenario Project Finds The Future Isn't What It Used To Be, The Car May Be TV's Next Big Daypart
Disney Spends $14 Million Plugging 'Endgame,' Overwhelms Pre-Sale Ticket-Buying Sites
Ads Served Near Rape Among Most Common Brand-Safety Violations
IAB Europe Updates Transparency And Consent Specs
Blockchain-Based Brave Launches Digital Advertising Model For Desktop
ABC Turning Over Two Nights Of Prime Time To NFL Draft
Facebook Braces For Billions In FTC Fines
Networks Find Younger TV Viewers In Traditional, Streaming Venues
Connecting With The Global Market: Q&A With Kantar's Heath Greenfield
OMD US 'Flattens' Organization, Eliminating Regional Presidents
Trustworthy Accountability Group Reaches Milestone With 500th Member
MediaDailyNews - Wednesday, April 24, 2019
Supreme Court Weighs Citizenship Question
Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
IAB Tech Lab Replaces Interactive API
Esports Sponsorships Rising, Non-Game Brands Enter The Space
The Return Of The Full-Service Agency Model
Advertising Signposts For The Cannabis Industry
'Axios' Hires Emily Allen To Lead Branded Content Studio
Epic Battle To End All Battles Nears On 'Game Of Thrones'
Curated CNN Channel Added To Pluto TV Lineup
Verizon Deal Promotes YouTube TV's Goal: More Market Share
Mueller Report Challenges TV Ad Creatives - And Fox News
Starcom On Alert As Novartis Calls Global Media Review
MediaDailyNews - Tuesday, April 23, 2019
Nielsen Rejects Citizenship Question Before Supreme Court
Connected TV CPMs, Advertising Rise
Study: TV Marketers Have Receptive Audience In 50+ Demo
Legacy Media Companies To Hit $4.9B In Digital Revenues
Agency Veteran Zach Rosenberg Hangs Out His Own Shingle
Nativo, MNI Targeted Media Partner To Expand Branded Content For Advertisers
Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Disney+ And Netflix Reshape The Coming Streaming Wars
Disruptive Media World Plays Havoc With Industry Stocks
Washington State Privacy Proposal Likely To Fail
A New Paradigm In Human-Supervised Machine Learning
Should You Launch A Branded Podcast?
MediaDailyNews - Monday, April 22, 2019
Crossmedia Takes The High Ground, Launches Cannabis Media Division
Turner Leaves Open AP Consortium
Spotify, Oracle Data Cloud Partner To Let Marketers Target Auto Buyers
Growing Like Weed, Cannabis Retail Ad Spend Soars 23%
Ad Pros Report Personal Decline In Social Media Usage, Cite Data Concerns
Earth Day Meets The Billboard Industry
Search Analytics Tool Moves Into Financial, Investor Markets
'Jeffersons,' 'All In The Family' Caught Up In Remake Mania
Congress Urged To Ban Use Of Data For Voter Suppression, Discrimination
Future Of Media Study Finds Print Is Thriving
Media-Marketing M&A Deals Slow In Q1
DoubleVerify To Announce Further MRC Accreditation
Disney+ Streaming Faces Distribution Challenges
MediaDailyNews - Friday, April 19, 2019
NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
Consumers Open To Ad-Supported OTT Offerings
420 Reasons To Target Cannabis Users Vs. CBD Users
Cannabis: Growth Engine Or Sideshow?
Why I Left The ARF
Report: MoviePass Dramatically Reduces Subscribers
'Washington Post Magazine,' 'NY Times' Creatively Highlight Climate Change
Is Ad Fraud Inevitable?
Factual Launches Location-Based Measurement Intelligence Solution
Google Brings YouTube To Amazon Devices, Resolves Dispute
Media-Marketing M&A Deals Slow In Q1
Is Trump Coverage Just An Extended Infomercial?
Publishers Need To Adapt To Programmatic Future
McCann Worldgroup Retains Title As Most Effective Agency Network
Verizon Media Opens 5G Studio In LA, Drives Content Innovations
MediaDailyNews - Thursday, April 18, 2019
'Trust' Emerges As New Ad Metric, Becomes Media-Buying Factor
New Form Of Malvertising Hits Exchanges, Costs Industry $325 Million This Year
Google Advertiser Sues Over Alleged Overbilling
Peak Gaslight
Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
HBO's 'Thrones' Underscores Power Of Live Viewing
Netflix Original Programming Tops Its Licensed TV Content
'Colbert' Maintains Lead In Viewers Overall, Slight Edge In 18-49, Over 'Fallon'
Influence And Superpower: The Prime Of Miss Gayle King
Philo Taps SpotX For Programmatic Monetization
MediaDailyNews - Wednesday, April 17, 2019
'Reporter's' Notebook: ARF Conference, Day Two
UM Taps Blue Box CMO Chuipek As Global Chief Client Officer
Masters Earns Strong Ratings, Higher Ad Revenues With Tiger Woods' Win
It's The Money, Stupid
Buttigieg Brand Heats Up Despite Chilly Response From Right-Wing Websites
Omnicom Folding Programmatic, Search Specialists Into Main Media Brands
'Game Of Thrones' Ratings Were Respectable, But Not Epic
Supreme Court Ruling On Profanity Could Impact Traditional TV
What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
Netflix Consolidates Marketing Under Content Chief Sarandos
The Advantages of Bilingual Advertising
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