MediaDailyNews Editions for February 2022
- MediaDailyNews - Monday, Feb. 14, 2022
- Ad Cost Inflation Projected To Lag Consumer Price Inflation
- Paint Maker AkzoNobel Appoints Mediahub As First Global Digital Media AOR
- Deep-Pocketed Disney Puts Hulu In Deal-Making Driver's Seat
- YouTube 2022 Product Roadmap: Shoppable Video, NFTs
- Coinbase's Super Bowl QR Code Ad Crashes The App
- Super Bowl Ads, Keywords Lure Inquisitive Searchers
- Nine Sci-Fi Streaming Series You Should Check Out
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
- Podcasts Reach An Inflection Point
- The Way For Brands To Create Immersive Experiences
- Decoding Binance's $200M Investment In 'Forbes'
- Mo Meta, Mo Problems
- MediaDailyNews - Friday, Feb. 11, 2022
- Pre-Game Viewing Of Super Bowl Ads Soars To 1.3B Impressions
- Read This, I Promise It Will Be The Best Way You Can Spend Your Time Today
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
- Average Super Bowl :30 Rises 5% To $4.8 Million
- How Sexist Are This Year's Super Bowl Ads? Not Very
- Decentraland Hosts Miller Lite, Samsung Metaverse Campaigns
- For Brands, There's No Place Like Digital Place-Based Advertising
- Google's 'Pixel' Spot Wants People To Be Seen As They Truly Are
- IAB Brings Us Back, Emerges As Key Convener On TV Ad Issues
- IPG Reports 11.9% Growth For 2021, Forecasts 5% For 2022
- Almost Half Of All U.S. TV Sets In Homes Don't Use Cable, Satellite Set-Top Box: Nielsen
- French Privacy Regulator Says Use Of Google Analytics Unlawful
- Senate Advances Bill That Could Undermine Encryption, Hinder Online Speech
- NBCU Poised To Pull Key Content From Hulu, Move To Peacock
- WFA Returns To Live Events With Global Marketer Week In Athens
- MediaDailyNews - Thursday, Feb. 10, 2022
- The Ad Industry Lost A Legend And The ANA Lost A Friend
- Life Imitating Art Imitating Doom And Gloom
- Coming Sunday: Not Exactly The Crypto Bowl Yet
- Please Help Me Write A Future Column About NFTs
- Volvo Aims To Educate On Super Bowl Social Traffic
- Lululemon: One Hour Of Social Media Is All We Can Take
- Hard To Believe, But 'Jeopardy!' Host Job Still Unsettled
- Print Editions Of 6 Meredith Brands, Including 'InStyle,' Shutting Down
- Virgin Voyages Taps Hearts & Science, OMG Resolution For Media Assignments
- Borges Joins MullenLowe As Head Of U.S. Brand, Communications
- Google Ranking System Will Give Local News Increased Visibility
- Free Streaming Audience Will Surpass Paid Streaming By Mid 2022, Projects Tubi
- What Is Data-Driven Storytelling?
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
- FCC Nominee Faces Republican Critics At Senate Hearing
- MediaDailyNews - Wednesday, Feb. 9, 2022
- Mars Retains GroupM's MediaCom, Names Essence To Handle Biddable Media
- Obit: Marketing Guru Tony Pace, Dead At 64
- Will Smith Story, True Or Not, Gets New Telling On Peacock
- Gumby's Back, And This Time He's An NFT
- Fox Corp. Posts 6% Ad Increase In Quarterly Revenue, Sports Programming And Tubi See Gains
- Twitter's Warning Prompts May Actually Make Social Media Friendlier
- First-Time Super Bowl Advertiser Criteo Takes Message Direct To Consumers
- Agency Sees Pretty Big Returns Specializing In AR, VR
- IAB: Marketers Misunderstand Cookieless Measurement, Unprepared For 'Blackout'
- Google Redesigns Search Ads 360
- Privacy Code Applies To Mobile 'Fingerprinting,' Watchdog Warns
- Omnicom Reports 10% Growth For 2021, Projects As Much As 6% This Year
- Microsoft Advertising Rolls Out Cruise Ads To An Ailing Industry
- Peter Thiel Leaves Meta To Support Republican Party
- Yahoo's Future As A Private Company Backed By 900 Million Users Across Its Network
- MediaDailyNews - Tuesday, Feb. 8, 2022
- Digitas Named Global Media AOR For Norwegian Cruise Line
- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
- Mediaocean Unveils Creative Tool Capable Of Personalizing Ads Across Social Publishers
- Publisher Or Platform? How About Just Being A Responsible Corporate Citizen?
- Horizon Beefs Up Business Solutions, Taps Merkle's Capps
- Peter Thiel Leaves Meta To Support Republican Party
- Pound For Pound, TLC Is A Heavyweight In Unscripted TV
- Shake Shack, DoorDash Launch Dating Site For V-Day
- Searchable Industry Calendar Launched, Intends To Prevent Scheduling Conflicts
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
- Reversing Course, IRS Retreats From Facial Recognition
- Religious Leaders Urge Zuckerberg To 'Definitively' Abandon Instagram For Kids
- The Joe Rogan Experiment In Ethical Consumerism
- Lincoln Project Steps Up Its Anti-Trump Campaign With Creepy New Ad
- Former Fox Exec Backs Biden's Nominee For FCC
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
- Google Parent Faces $2.4B Lawsuit In Sweden Over Shopping Results
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
- MediaDailyNews - Monday, Feb. 7, 2022
- Innovid To Acquire TVSquared, Transaction Valued At $160M
- Certifiable
- Olympic Opening Ceremonies Viewing Plummets 63%
- A Stalled Race: Olympics Advertising
- Nielsen Experiences Exodus In Audience Measurement Communications Team
- Meta Rethinks Facebook's Pre-Election Ban Of New Political Ads
- Attention, 'Downton' Fans: Someone Is Beating Up Our Anna
- IAB Tech Lab Forms Digital Advertising Privacy Technology Working Group
- Non-Fungible Super Bowl: First To Use NFTs As Tickets To The Big Game
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media
- Meta Threatens To Yank Facebook, Instagram In Europe
- Agency Reviews Increased Sharply In 2021
- An Old Rocker Is Teaching Us All A Lesson
- MediaDailyNews - Friday, Feb. 4, 2022
- Amazon Ad Business Reaches $31B, Solidifies Position In Digital's Big 3
- Burger King Parent RBI Launches $500 Million U.S. Media Agency Review
- Snap Sees First Quarterly Profit, Ad Biz Rebounds From iOS Challenges
- Pinterest Logs First Full-Year Profit, Despite User Decline
- Overlong Commercial Breaks Alienate Viewers
- Twitch Embraces Recording Industry, Partners With Indie Licensing Firm Merlin
- Study Finds People More Aware Of Ads Next To Unsafe Content, A Third Hold Advertiser Responsible
- Wavemaker Continues MIS Hiring Push, Adds Two Group Directors
- Indiana Senate Passes Bill Giving Consumers Right To Reject Ad Targeting
- Counting Ads Delivered When TV Is Turned Off
- Meta's Super Bowl Hail Mary
- Automotive TV Spending Flattens Out, Impressions Wane
- Why This Week's Senate Hearing On Journalism Was Urgently Needed
- Linear TV Reach Challenges Continue, Samba TV Study Finds
- IPG's Krakowsky Talks About Keeping Up With Change, Other Industry Issues
- Dentsu's Isobar Taps Kasprzycki For Post Of NA President
- Senate Committee Advances Bill Restricting Google And Apple App Store Policies
- MediaDailyNews - Thursday, Feb. 3, 2022
- 'Good Growth' Is Something Most Stakeholders Can Get Behind, Gerhart Tells 4As
- Google Unveils Frequency Caps For CTV Ads, Covers 92% Of Ad-Supported Universe
- NBC Sells Out Super Bowl, Fetched As Much As $7.1M Per :30
- Credit Suisse, Essity, Heineken Take WFA's 'Planet Pledge'
- Evidently, Whoopi Goldberg Is No Holocaust Scholar
- Norton LifeLock Introduces Feature To Protect Social Media Accounts
- Look! Up In The Cloud! It's Super App!
- Publicis Reports Record Revenue, Tops New Business Rankings Yet Again
- MRC Updates Comscore Audit, Says Report Expected In Early Q3
- Media Need Brand Suitability Standards
- Meta Shares Plunge As Facebook Reports First User Loss, Warns Of Ad Slowdown
- The Subscription Trend May Hint At Future Of Metaverse
- Cryptocurrency Gives Advertisers Another Market Dynamic, Mindset To Target Ads
- Senate Panel Considers Bill Allowing News Organizations To Band Together
- CNN's Zucker Shocks Network With Abrupt Resignation
- CTV Fraud Schemes Cost $144 Million In 2021
- What Does A Transactional Digital Landscape Look Like?
- Conservative Websites Faltered In December
- DoubleVerify Bows Fully On-Screen Pre-Bid CTV Targeting
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
- IAB Europe's Consent Framework Violates Privacy Law, Regulator Says
- MediaDailyNews - Wednesday, Feb. 2, 2022
- Google Ad Revenue Surges 33%, Search Up 35%, YouTube 25%
- UM Delivers For Grubhub, 'Human-Centric' Approach Credited For Win
- Why Are We So Set On Becoming Cartoons?
- Don't Be Too Quick To Dismiss The Metaverse
- Havas Gets Real With BNY Mellon: Uses Real Photos Of Real People Taken By A Real Photographer
- WPP Forms Partnership With Instacart
- GroupM's Essence Taps Wade For Top Sustainability Role
- Streaming's Achilles Heel: People Who Sign Up For One Show, Then Bail
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
- Can You Re-Create Your Cable, Satellite, Telco, Virtual Pay TV Bundle -- With No Advertising?
- Super Bowl LVI Advertisers: The Game's The Same?
- Lawmakers Revive Controversial Proposal To Weaken Section 230
- California AG Warns Companies Over Loyalty Programs
- Shortages, Price Hikes, Distribution Challenges Roil Magazine Industry Supply Chain
- MediaDailyNews - Tuesday, Feb. 1, 2022
- Horizon Creates Research Role Focusing On Culture, Taps VaynerMedia's Gurevich To Fill It
- Pinterest Augments Home Decor Shopping, Lets You Try Before You Buy
- GroupM Taps Wavemaker's Heitman For North America Marketing/Coms
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
- Thrilling 'Reacher' Sets New Standard For Action TV Shows
- Call For Entries: Best In Automotive Marketing
- YouTube AdBlitz Lets Fans Watch Super Bowl Ads Without The Game
- Google Stops Serving Ads To Website Of Fox News Host Dan Bongino
- Media Buyers Bid Up Amazon's Ad Prices To Reach Last-Minute Holiday Shoppers
- The iOS Update And The New Era In Healthcare Email Marketing
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
- Attorneys General, App Developers, Advocates Back Epic Against Apple
- How Your Agency Can Avoid Doing RFPs and Still Win Business
- Will Customers Pay For Additional Streaming Cable News Services?
- Rogan Apologizes, Vows To 'Balance' Spotify Content, Platform Adds Advisory To COVID Content
