MediaDailyNews Editions for February 2022
- MediaDailyNews - Monday, Feb. 28, 2022
- It's A Seller-Defined World And Advertisers Are Just Living In It
- Obit: Beloved Media Services Exec Russell Zingale, Dead At 62
- Yandex Warns Of Unreliable Information After Moscow Threatens Russian Media
- Platforms Suspend Ads From Russian State Media
- Or: How Putin Learned To Stop Worrying And Love The Bomb
- KFC Partners With TikTok To Fight Hunger Across The U.S.
- Ahoy, Mateys! Pirate Parody Sets Sail For Comedy On HBO Max
- Catch These Marvel Series Before They Leave Netflix
- Weber Shandwick Plucks Malhotra From Zenith For Top Analytics, Intelligence Role
- Nielsen Expands Data Deal With Experian For Its Identity System
- A Different Kind Of Vibe Shift
- Senator Urges Social Media Companies To Crack Down On Russian Disinformation
- Google Agrees To Settle Suit Over COVID-19 App
- Discovery To Name Chris Licht As New CNN Chief
- Longtime TV, Entertainment Marketing Exec Mark Stroman, Who Led Early Fox TV Network Promotions, Dies
- Bringing Good Things To Austin
- Mike Grehan's Three Degrees Of Separation From Jimi Hendrix
- Got Questions About NFTs? We've Got Answers
- MediaDailyNews - Friday, Feb. 25, 2022
- Amid Russia-Ukraine Crisis, Execs Speak Out On Impact To Ad Industry
- Ad Life During Wartime
- ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution
- A History Of Violence: A Lifetime Of War On TV
- Study Benchmarks Cheapest/Most Expensive Ad Media
- LinkedIn Launches Its Own Podcast Network
- Clients Are Digging Into 'Modern Marketing'
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
- Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
- Chef On Nationally Syndicated Show From NBC Affiliate Arrested For Jan. 6 Siege
- Google Makes Offline Conversion Tracking Easier
- Stagwell Extends Global Affiliate Program To Africa
- MediaDailyNews - Thursday, Feb. 24, 2022
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
- OMG, WTF Is The 'IRL' Ad Economy?
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
- BMO Initiates DoubleVerify With An 'Outperform' Rating
- Trump App Kicks Parodist @DevinNunesCow Out Of 'Big Tent'
- TikTok Partnership With Stingray Brings TikToK Radio To Millions Across U.S., Canada
- Vikings Gone Wild: Warriors Sharpen Their Axes For Action On Netflix
- Marketing Execs Suggesting What Reporters Should Cover? CNN Advertisers: Ask More Questions
- Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
- Havas To Create New Metaverse Village
- Fake Vending Machine Opens Door To Kind Snacks' 'Secret Farmer's Market'
- WPP's 2021 Growth Surpasses 2019 Levels
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
- Dvorin To Head Publicis Media's APX Content Ventures in the US
- Why And How Roku Developed Advertising Watermarks
- Can Brands Survive Without Advertising?
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
- LinkedIn Podcast Network Launches, Presented By Verizon
- Lamar Advertising Expands Digital Ads For Denver's Regional Transport, Joins WOO
- MediaDailyNews - Wednesday, Feb. 23, 2022
- Consumer Spending On Media Accelerates: Average American Spent $1,494 In 2021
- Notes From The Metaverse
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
- In Search of Users, Instagram Sneakily Alters Time Limits
- Winter Olympics Wipeout: A Couple Of Theories
- Facebook Reels Goes Global
- Chamber Of Commerce Urges Court To Revisit California Net Neutrality Law
- Google And Android Users Pause Battle Over Location Privacy
- The $14M Ad That Looked Like It Cost $75
- Nielsen Adds CTV Streaming Data To Media Planning Solution
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
- Amazon Sues Alleged Purveyors Of Phony Reviews
- WPP Expands Influencer Offering With Village Marketing Acquisition
- Microsoft Advertising Releases Active Descriptions For Dynamic Search Ads
- Pet-Focused Media Brand Experiences Major Growth During Pandemic
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
- AppLovin Partners With HUMAN To Protect Against Fraud, Bot Attacks Across In-App Exchange
- Audi Partners with Verizon For 5G Connectivity
- MediaDailyNews - Tuesday, Feb. 22, 2022
- Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
- Cannes Lions Names AB InBev 2022 Marketer Of The Year
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
- 'Law & Order' Revival On NBC Is Sure Bet For Success
- Watchdogs Blast 'Deeply Flawed' Order Unmasking 'CallMeMoneyBags'
- Sling TV Adds Cryptocurrency Option For Monthly Fees
- BrandTotal And Facebook Remain At Impasse In Scraping Battle
- Trust In Advertising Rising, Nielsen Data Finds
- Ebbs And Flows Of Consumerism In Post-Pandemic World
- Havas Bulks Up On CX With Inviqa Acquisition
- Digital Advertising Fraud Expected To Hit $68B Globally In 2022
- Report: Accenture Is Top Agency Acquirer For 2021
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
- Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
- Netflix Set To Release Most-Ever Original Series In 2022
- MediaDailyNews - Monday, Feb. 21, 2022
- There's A Dark Mode For That
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
- Walgreens Advertising Group Launches Self-Serve Programmatic Effort
- Happy Birthday, Mark!
- NewsGuard Enters Russian-Ukrainian War, The Disinformation Part
- Startup Pays YouTube Creators Cash Up Front For Revenue Earned On Old Videos
- Femme Fatale Is A Devil With A Blue Dress On In NBC's 'Endgame'
- Kraft Heinz Partners With Google To Achieve Ambitious Digital Transformation
- Shaw Heads MediaCom Chicago
- Economist Group Gets Geometric Rebrand From Wolff Olins
- Yahoo Takes ID-Free Targeting To The Web
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
- TV Gets Bigger -- And Smaller
- Texas AG Investigates TikTok Over Trafficking Claims, Children's Privacy
- QR Codes For TV: Insights From An Insider
- RAD AI Utilizes Social Influencers To Deliver National CineMedia Marketing Messages
- Cutting The Cord Is Now Surprisingly Easy
- WPP Named Marketing & Communications Partner For Swiss Retailer
- When An Iconic Media Brand Outlives Its Value: IDG Renames Itself Foundry
- MediaDailyNews - Friday, Feb. 18, 2022
- Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
- Walmart's Ad Business Jumps 130% To $2.1B
- 2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
- For Big Media Companies, Branding Is Paramount
- Sparks & Honey Names Cohen Its First CMO
- Link-In-Bio Developer Integrates Crypto Wallet, Bridges Gap Between Social And Web3
- Study Explains Why 'The Social Network' Rebranded Itself As Meta
- Building Great Businesses Is Not An Individual Sport
- The Trends Reports Are Coming - What Now?
- Just How Great Is The Metaverse? Not Very, According To Meta Super Bowl Ad
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
- Grindr Fights Privacy Fine In Norway
- NHL Sees Uptick In Partner Activations
- Will Trade Desk's Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
- MediaDailyNews - Thursday, Feb. 17, 2022
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
- FedEx Puts Media Assignment In Review
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
- Coinbase's QR Code Ad In The Super Bowl Was Just A Taste Of The Tool's Value
- Grateful Nation Revels In News That Gumby Is Coming Back
- Google To Limit Cross-Device Tracking On Android Phones
- Twitter Tests New 'Safety Mode' Feature To Block Harmful Content In Replies
- CIMM Summit Day 1 Impressions: 'Willfully Being Misrepresented?'
- FTC Urged To Monitor 'Metaverse' For Threats To Children's Privacy
- Alfonso Marian Appointed Global CEO, Creative Chief Of Mediabrands Content Studio
- Zuckerberg Declares Clegg Policy Czar For Meta
- The Trends Reports Are Coming - What Now?
- Why Retail Media Networks Need To Be In Your Plan -- For Branding, Too
- MediaDailyNews - Wednesday, Feb. 16, 2022
- Paramount+ To Stream All Paramount Films Post-Theatrical Release
- Meta Continues To Shoot Itself In The Virtual Foot
- Think About This: Nearly A Quarter Of Americans Get Their News From Podcasts
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
- Super Bowl Draws 112M Viewers, Up 16% Vs. Last Year
- Crypto Companies Gear Up For Super Spend
- Sports Legends Shilling For Gambling Apps: Right Or Wrong?
- Confused Yet? Facebook 'News Feed' Redubbed 'Feed,' But Facebook News Is Expanding
- New CTV QR Codes Tout Added Metrics
- IAB Tech Lab Unveils 2022 Product Road Map
- Frustrated? Blame Canada
- 83.4 Million U.S. Smartphone Users Will Scan QR Codes This Year
- ViacomCBS Changing Name To Paramount, Posts 48% Gain In Streaming Revenue
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
- AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
- FCB Succession Plan In Place As CEO Carter Murray Set To Leave In March
- MediaDailyNews - Tuesday, Feb. 15, 2022
- The Best Seconds In The Super Bowl Aren't Free
- Coinbase's Hypnotic 'Pong' Commercial Was Super Bowl's Top Spot
- Agency Media Vet Jim Poh Retires, Laura Lee Succeeds Him At Intermark
- Dentsu 2021 Growth Tops 13%; More Than $2B Earmarked For Tech, Transformation M&A
- Americans More Concerned About Hacked Social Media Than Home Break-Ins
- 'New Yorker' Publishes First Online-Only Edition, 'The New Yorker' Interviews'
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
- McDonald's, Panera Stake Trademark Claims In The Metaverse
- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
- How A Late Super Bowl Affected Valentine's Day Social Ad Spend
- Texas AG Claims Facebook Violated Biometric Privacy Law
- Broadband Providers Urge Court To Reconsider California Net Neutrality Law
- The Attack Of The Thiel-Bot
