MediaDailyNews Editions for May 2022
MediaDailyNews - Friday, May 27, 2022
JCPenney Consolidates All Media At Dentsu X
Sesame Workshop Taps Known For Media AOR Duties
DuckDuckGo Explains Microsoft Tracking On Browser
Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Key Issues For A Successful Ad-Supported Netflix
World Conquest Of 'Real Housewives' Continues With Dubai Edition
Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
Ad Performance Overrides Branding In 'Shoppable Media'
Google Hit With UK Antitrust Probe Into Ad-Technology Roles
'The Baltimore Banner,' NPR Station WYPR Team Up To Serve City
Digital Employment Rises To Record, Contrasting With Newspaper Slump
Texas AG And Twitter Continue Feud Over Trump Ban
MediaDailyNews - Thursday, May 26, 2022
Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
Audible Consolidates Global Media Account With Wavemaker
Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
Hootsuite Partners With TikTok For New Ad Options
FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
OAAA Releases Digital Moving Out-of-Home Measurement
Crypto Ad Spend Sees Massive Decline Since Super Bowl
Wholesome Teen Lit Morphs Into Something Quite Different On CW
It's A Bird, It's A Plane, It's A Shift From Paid To Ad-Supported Consumer Services
Discovery+ Bows Two New Interactive CTV Ad Formats
CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
Snap's Warning On Ad Sales Isn't Necessarily Worrisome For Publishers
MediaDailyNews - Wednesday, May 25, 2022
Dog Keeps Shooting Media
It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
Legacy Media Stocks Pulled Down By Snap's Ad Warning
Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
At The Upfronts: What They Said, What It Means
ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
This Year's Canceled Shows And What The 'TV Blog' Said About Them
Will Meta's Ad Library Transparency Update Help Advertisers?
How Obsessed Is Your State With Social Media?
Florida Can't Enforce Social Media 'Censorship' Law, Appeals Court Confirms
Sarcastic Much?
Apple's 'Auction' Ad Drops The Mic On Third-Party Data
Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
Google Urged To Shed Data That Could Identify Women Seeking Abortions
Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
Digital Advertising's Woes And The Return To 'Traditional' Channels
Belief In Crypto Seems To Be Shrinking
Wow: Whirlpool Launches In-House Creative Agency
Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
MediaDailyNews - Tuesday, May 24, 2022
Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
Stagwell, Talon Expand OOH Alliance To The U.S. Market
Horizon/Pitbull's 305 Uses Extraordinary Kids For Nutritious Snack Brand
George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
GDPR Milepost: Acxiom CEO Chad Engelgau On The EU's Tough Privacy Law At Four
Apple's AR/VR Plans Come Into Focus
The Problem With Traditional Consumer Segmentation And How To Fix It
MediaDailyNews - Monday, May 23, 2022
American Car Center Taps Harmelin Media, Cites Local-First Approach
Abortion Ads Soar Following SCOTUS Draft Leak
Why Retail Media Is Collapsing Funnels, Boosting Margins
Martha Stewart Downsizing? Everything Must Go!
Twitter Rolls Out Crisis Misinformation Policy
My Great Peel Back And Replacement Theory
Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
Streaming Time Grows With Smart TV Ownership Worldwide
The Scoop On Streaming And Viewer Privacy
McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
Digital Content Chief Artley Latest To Exit CNN
Travelers To Iceland Invited To 'OutHorse' Their Email
Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
MediaDailyNews - Friday, May 20, 2022
Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
Senate Bill Would Force Google To Break Up Ad Business
Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
Empower Taps Clausen To Lead Chicago Office
Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
On-Screen Representation Of Asians Jumps From Prior Year
Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
Amazon's Retail Footprint Grows
We Are All Pawns In Elon's Game Of Twitter Chess
PMG Selects McCarthy As New York Managing Director To Expand Regional Presence
S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
Fake Reviews Surged In 2021
NY AG's Probe Of Twitch, Other Platforms In Buffalo Massacre's Wake Faces Uphill Battle
Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
Google Releases Privacy Sandbox Timeline Updates
MediaDailyNews - Thursday, May 19, 2022
National TV Scatter Spending Down 32% Vs. 4 Years Ago
A Tale Of Two Upfronts: WB Discovery Vs. Disney
To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
TikTok's New Ad Feature Links Brands With Smaller Creators
Broadcast Upfronts In An On-Demand Streaming World? Do The Math
Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine
This New Council Deserves Your Attention
Google Russian Subsidiary Files For Bankruptcy
Most Popular Streaming Platform For Live Sports? Not What You Might Think
No Cookies? It's Getting Real Right About Now
Google Now Integrates With Lotame's Panorama ID
Brands Ride High In The Metaverse
Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
New Media Entity For Italian Americans Will Incorporate Iconic 'Il Progresso'
MediaDailyNews - Wednesday, May 18, 2022
Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
YouTube Upfront Intros Frequency Caps, New Ad Options
IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
Warren Buffett Buys $2.6 Billion Stake In Paramount Global
Social Star Tabitha Brown Inspires New Target Collections
VaynerX Launches Corporate Trading Company
S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks
Musk Continues To Waffle, Twitter Threatens Deal Enforcement
Pre-Upfront Thoughts: Does The Upfront Still Even Matter?
Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
Using Science For Selling? Sometimes Yes, Sometimes No
Out-Of-Home Ads Offer Good Value For Consumer Response
DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
In Light Of Buffalo Shooting, What Does YouTube's MRC Accreditation Really Mean?
Poaching Your Competitor's Keywords: Good Or Bad Strategy?
Disney's ABC, ESPN, FX To Carry XFL Games
MediaDailyNews - Tuesday, May 17, 2022
ANA, 4As Release New Guidelines For Buying Diverse Media
Geopath Names Mabin Permanent President
OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
Stakes Are High In New AMC+ Berlin Cold War Series
Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
Snapchat Lenses Violate Illinois Biometric Privacy Law, Users Claim
Instacart Ads Make First Global Expansion, In Canada
OMG's Latest Commerce Tool: The Supply Chain IQ Score
Viewability Of Digital Ads Rises As Tracking Improves
Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
McDonald's, KFC Top QSRs For YouTube Video Views In 2021
YouTube Releases Data -- Story Makes The Content
Spyware Company Presses Supreme Court To Intervene In Privacy Battle With Facebook
Breaking Down Laws That Regulate Social-Media Content By Ideology
Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV?
Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
MediaDailyNews - Monday, May 16, 2022
IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
Live And In-Person, It's Upfront Week In The Era Of COVID
A Year After Fox Unveiled A Blockchain-Based Venture, It's Still Just A Load Of 'Krap'
Real Time Vs. Algo Time
Tech Industry Asks Supreme Court To Block Texas Social Media Law
Wall Street Analyst: No 'White Knight' Scenario For Nielsen, Downgrades Stock
Livestreaming In 'Early Stages' At Netflix
Nordstrom Tries Local As A Hamptons Pop-Up
Former 4A's Chief Nancy Hill Named CEO At Marcus Thomas
Google Takes Another Look At Smart Glasses, Focuses On Translation
Cannaland Welcomes Cannabis Brands Into The Metaverse
Netflix: King Of TV This Season - At Least In Total Viewed Minutes: Nielsen
Seattle Agency Media+ Adds New Clients As It Prepares For Future Expansion
DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
Streaming Fallout: A New Promotion Strategy For TV Network Partners, Local TV Stations, Cable Systems?
Dstillery Introduces Cookieless Alternative
Social Media And The Butterfly Effect
Simpli.fi Improves Connection Between Search Data And Connected TV
FTC To Unveil Proposed Revisions To Endorsement Guides
Microsoft Bing Stops Accepting Anonymous Sitemap Submissions
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