MediaDailyNews Editions for May 2022
- MediaDailyNews - Tuesday, May 31, 2022
- 'Top Gun: Maverick' Sets Memorial Day Weekend Record
- Donaldjtrump.com Sees Surge In Traffic, Albeit For A Fundraising Site
- Why Out-of-Home Is Becoming The Model For Audience Measurement
- Why I Love 'Mannix'
- Originals, Exclusives Now The Majority Of Netflix's U.S. Catalog
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?
- DuckDuckGo CEO Explains Microsoft's Influence On Consumer Privacy
- DoubleVerify: Fraud Schemes Spiked 70% In 2021
- Conde Nast Sets Course For The Metaverse With Its Magazine Brands
- MediaDailyNews - Friday, May 27, 2022
- JCPenney Consolidates All Media At Dentsu X
- Sesame Workshop Taps Known For Media AOR Duties
- DuckDuckGo Explains Microsoft Tracking On Browser
- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
- Key Issues For A Successful Ad-Supported Netflix
- World Conquest Of 'Real Housewives' Continues With Dubai Edition
- Gartner: Artificial Intelligence More Important Than Metaverse To Most CEOs
- Ad Performance Overrides Branding In 'Shoppable Media'
- Google Hit With UK Antitrust Probe Into Ad-Technology Roles
- 'The Baltimore Banner,' NPR Station WYPR Team Up To Serve City
- Digital Employment Rises To Record, Contrasting With Newspaper Slump
- Texas AG And Twitter Continue Feud Over Trump Ban
- MediaDailyNews - Thursday, May 26, 2022
- Dentsu International, WFA Find 'Shoppable Media' Poised To Explode
- Audible Consolidates Global Media Account With Wavemaker
- Industry Study Concludes Advertising 'Supports' A Fraction Of Sales
- Advertising Drove $7.1T In 2021 U.S. Sales, Ad Coalition Study Finds
- Omnicom Creates Chief Data Privacy Officer Role, Taps Clayton To Fill It
- Hootsuite Partners With TikTok For New Ad Options
- FTC Fines Twitter $150 Million Over Ad-Targeting Snafu
- OAAA Releases Digital Moving Out-of-Home Measurement
- Crypto Ad Spend Sees Massive Decline Since Super Bowl
- Wholesome Teen Lit Morphs Into Something Quite Different On CW
- It's A Bird, It's A Plane, It's A Shift From Paid To Ad-Supported Consumer Services
- Discovery+ Bows Two New Interactive CTV Ad Formats
- CTV Projected To Grow 33% In 2022 To $19B: What If It Was All Bought In TV Upfront?
- Snap's Warning On Ad Sales Isn't Necessarily Worrisome For Publishers
- MediaDailyNews - Wednesday, May 25, 2022
- Dog Keeps Shooting Media
- It's Time To Change Hearts And Minds Rather Than Offer Thoughts And Prayers
- Havas Media, LiveRamp Unveil Bespoke Agency-Level Data Platform
- Legacy Media Stocks Pulled Down By Snap's Ad Warning
- Pepsi Ends Super Bowl Halftime Deal, NFL Looks For Bigger Act
- At The Upfronts: What They Said, What It Means
- ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
- Snap CEO Warns Of Further And Faster Deterioration, Citing Economy And Privacy
- This Year's Canceled Shows And What The 'TV Blog' Said About Them
- Will Meta's Ad Library Transparency Update Help Advertisers?
- How Obsessed Is Your State With Social Media?
- Florida Can't Enforce Social Media 'Censorship' Law, Appeals Court Confirms
- Sarcastic Much?
- Apple's 'Auction' Ad Drops The Mic On Third-Party Data
- Marketers Begin To Tackle Very Complex Message -- Youth And Gender Identity
- Google Urged To Shed Data That Could Identify Women Seeking Abortions
- Google Audiences Moves To Connected Television, Debuts A Variety Of Tools
- Digital Advertising's Woes And The Return To 'Traditional' Channels
- Belief In Crypto Seems To Be Shrinking
- Wow: Whirlpool Launches In-House Creative Agency
- Spotify Trumps Netflix, YouTube As 'Must-Have' Platform
- Fast-Forwarding Through Ads Still A Thing On vMVPDs -- But For How Long?
- MediaDailyNews - Tuesday, May 24, 2022
- Publicis Taps Omnicom Media's Hagedorn For New C-Suite Role
- Stagwell, Talon Expand OOH Alliance To The U.S. Market
- Horizon/Pitbull's 305 Uses Extraordinary Kids For Nutritious Snack Brand
- George Carlin Comes Alive In HBO Max Doc Directed By Judd Apatow
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
- Gartner: Marketing Budgets Increase To 9.5% Of Overall Company Revenue
- Google Builds A Walled Garden, Microsoft Advances Parakeet To Support 'Ad-Funded Web'
- Growing Political Divisions - What's 'Good For Business' - And Media Brand Aspirations?
- GDPR Milepost: Acxiom CEO Chad Engelgau On The EU's Tough Privacy Law At Four
- Apple's AR/VR Plans Come Into Focus
- The Problem With Traditional Consumer Segmentation And How To Fix It
- MediaDailyNews - Monday, May 23, 2022
- American Car Center Taps Harmelin Media, Cites Local-First Approach
- Abortion Ads Soar Following SCOTUS Draft Leak
- Why Retail Media Is Collapsing Funnels, Boosting Margins
- Martha Stewart Downsizing? Everything Must Go!
- Twitter Rolls Out Crisis Misinformation Policy
- My Great Peel Back And Replacement Theory
- Study Across 20 Major Advertisers Finds CTV Frequency Problem 'Highly Exaggerated'
- Streaming Time Grows With Smart TV Ownership Worldwide
- The Scoop On Streaming And Viewer Privacy
- McKinney Parent Cheil WW Forges Strategic Alliance With Metaverse Specialist EVR Studio
- Digital Content Chief Artley Latest To Exit CNN
- Travelers To Iceland Invited To 'OutHorse' Their Email
- Company Tries A Lead-Gen Fix For Flailing Newspaper Industry
- Industry Vet Brian O'Kelley Joins Blockthrough Board Of Advisors
- MediaDailyNews - Friday, May 20, 2022
- Report Projects Russian Ad Economy Will Contract Only 19%, Minor Impact On Global Market
- Kimmel's Annual Upfront Roast Of His Own Company: Pro Or Con?
- Senate Bill Would Force Google To Break Up Ad Business
- Pssst - Brands Are Quietly Eying Creative Agencies, Global Business Services
- Empower Taps Clausen To Lead Chicago Office
- Nielsen Revamps Digital Ad Ratings, Enables Simpler Access To CTV Audiences
- CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
- On-Screen Representation Of Asians Jumps From Prior Year
- Microsoft Woos Agencies At Ad Summit, Details Options For Targeting
- Amazon's Retail Footprint Grows
- We Are All Pawns In Elon's Game Of Twitter Chess
- PMG Selects McCarthy As New York Managing Director To Expand Regional Presence
- S4 Capital Chief Sorrell Manages Growth Expectations In Letter To Shareholders
- Fake Reviews Surged In 2021
- NY AG's Probe Of Twitch, Other Platforms In Buffalo Massacre's Wake Faces Uphill Battle
- Top Media Co. CEOs At Upfront: Getting In Front Of Possible Recessionary Pinch
- IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
- Google Releases Privacy Sandbox Timeline Updates
- MediaDailyNews - Thursday, May 19, 2022
- National TV Scatter Spending Down 32% Vs. 4 Years Ago
- A Tale Of Two Upfronts: WB Discovery Vs. Disney
- To Service And Accelerate 'New Economy' Brands, Wavemaker Taps Reprise's Finelli As Commerce Strategy Lead
- Obit: Long-Time Agency Media Exec And Expert On Black Consumer Touchpoints Linda Jefferson, Dead At 69
- TikTok's New Ad Feature Links Brands With Smaller Creators
- Broadcast Upfronts In An On-Demand Streaming World? Do The Math
- Publicis Groupe Campaign Features Agency Eyewitnesses In War-Torn Ukraine
- This New Council Deserves Your Attention
- Google Russian Subsidiary Files For Bankruptcy
- Most Popular Streaming Platform For Live Sports? Not What You Might Think
- No Cookies? It's Getting Real Right About Now
- Google Now Integrates With Lotame's Panorama ID
- Brands Ride High In The Metaverse
- Study: Gaps In Apple's Rules Enable Privacy-Hobbling Workarounds
- New Media Entity For Italian Americans Will Incorporate Iconic 'Il Progresso'
- MediaDailyNews - Wednesday, May 18, 2022
- Ad Market Expands For 14th Month, Rises 60% Over April 2020's Low
- Fox News Tells Upfront Story With No Mention Of Prime-Time Stars
- YouTube Upfront Intros Frequency Caps, New Ad Options
- IPG's Mediahub Get's A 'Lyft' With Latest AOR Assignment
- 'Soft' TV Market? Paramount Global's Ross Says Big Brands Know What Works In 'Struggling' Economy
- Warren Buffett Buys $2.6 Billion Stake In Paramount Global
- Social Star Tabitha Brown Inspires New Target Collections
- VaynerX Launches Corporate Trading Company
- S4's Latest M&A Deal Combines LA-Based TheoremOne With Media.Monks
- Musk Continues To Waffle, Twitter Threatens Deal Enforcement
- Pre-Upfront Thoughts: Does The Upfront Still Even Matter?
- Upfront TV Pitches With An Ad Slant: Amping Up Programming, Multiple Currencies... And Trust?
- Using Science For Selling? Sometimes Yes, Sometimes No
- Out-Of-Home Ads Offer Good Value For Consumer Response
- DuckDuckGo Launches National Ad Campaign For TV, Radio - Watching You
- In Light Of Buffalo Shooting, What Does YouTube's MRC Accreditation Really Mean?
- Poaching Your Competitor's Keywords: Good Or Bad Strategy?
- Disney's ABC, ESPN, FX To Carry XFL Games
- MediaDailyNews - Tuesday, May 17, 2022
- ANA, 4As Release New Guidelines For Buying Diverse Media
- Geopath Names Mabin Permanent President
- OAAA/Comscore Study Finds Out-Of-Home Nearly As Good As TV In Driving Search
- Stakes Are High In New AMC+ Berlin Cold War Series
- Girls' Education Rights Activist Malala Yousafzai To Receive Cannes 2022 LionHeart Award
- Snapchat Lenses Violate Illinois Biometric Privacy Law, Users Claim
- Instacart Ads Make First Global Expansion, In Canada
- OMG's Latest Commerce Tool: The Supply Chain IQ Score
- Viewability Of Digital Ads Rises As Tracking Improves
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
- Disney+ AVOD To Limit Ads To 4 Minutes Per Hour, Preclude Ads To Preschoolers
- McDonald's, KFC Top QSRs For YouTube Video Views In 2021
- YouTube Releases Data -- Story Makes The Content
- Spyware Company Presses Supreme Court To Intervene In Privacy Battle With Facebook
- Breaking Down Laws That Regulate Social-Media Content By Ideology
- Digital Antennas, New Set-Top Equipment For Local TV Stations, Viewers: More Stuff - For More TV?
- Stoli Group Names Curiosity Its First Social AOR For Agave Portfolio
