MediaPost Agency Daily Editions for July 2015
MediaPost Agency Daily - Friday, July 31, 2015
These 3 Agency Guys Are Walking 125 Miles To Pitch A Piece Of New Business
Madison Avenue Shifts $2 Billion Out Of 'Traditional' Media In 9 Months
This Copywriter Thinks Successful Female Ad Execs Can Be 'Back-Stabby' Mean Girls
Chime Shares Jump 70% On $550 Million Buy Offer From WPP, Providence
Liberty Mutual, Havas Worldwide Insure eBay Auctions
Listen To The Music: Ignition's New Fan Report
Dentsu Acquires Olympic Broadcast Rights
The Feeling is Mutual: Mentoring the Next Generation
The Power Of Reimagination
NEW! Lean Cuisine Continues Rebranding With Campaign Celebrating Phenomenal Women
REVOLVING DOOR: Smith Brothers Adds Three
BIZ DEV: NBA Taps SMG For Media Duties
MediaPost Agency Daily - Thursday, July 30, 2015
Hey Creatives, Six Out of Ten People Say Your Twitter Ads Are Irrelevant
MDC's Losses Were Nadal's Gains
Arnold Worldwide Wins Association of Realtors, Will Teach Digital Millennials The Value of Human Realtors
WPP, Providence Equity Partners In Talks To Buy UK-based Chime For $550 Million
Horizon Sets Up New Division To Navigate Advanced TV Buying
Otis Spunkmeyer Selects Nail Communications To Help Sell Cookies To Consumers
Just Like Buddy Holly & The Rain People: Road Trips From Hell?
NEW! L.L Bean's Back-To-School Campaign Illustrates Brand's Backpack Durability
REVOLVING DOOR: Manifest Taps John Conmy As EVP, Client Services
BIZ DEV: FCB Wins Hero Group Global Account
MediaPost Agency Daily - Wednesday, July 29, 2015
For 11 Years, Woo Creative Founder Has Been Wishing Arnold Schwarzenegger Would Show Up At His 'Arnold Day' Event
M&M's Debuts Naughty 'Eating in Bed' TV Spot
It's A Wrap: New Uber-Type Platform Connects Brands, Drivers
Sperry's Effort To Rock Your World
Boosting Hispanic Advertising Leads To Sales Spurt For CPG, Retail Brands
Kantar Media Forges Alliance With BIScience
Accenture Invests $200 Million In Design Business
Media Agencies--Bigger Is Not Better
NEW! Merrick Backcountry Dog Food Tested And Approved By Wolves
REVOLVING DOOR: Karyn Johnson Promoted To EVP, Managing Director, Digital At Optimedia
BIZ DEV: Aryzta Appoints Nail Communications AOR
MediaPost Agency Daily - Tuesday, July 28, 2015
More And More PR Agencies Continue to Swoop In On Ad Agency Territory
Mobile Marketing Important To Advertisers, But Not Top Priority
New Agency to Focus on Developing Google Chrome-Friendly HTML5 Display Ads
Okamoto Sells Sex Via Grandma, Cucumbers
JetBlue's Kelly Roe Lands At Digital Shop IMM
HelloWorld Plays Games With Belk For Back-To-School
Thanks A Lot... Suckers!
NEW! Johnsonville Sausage Launches 'The Ballad Of Bratsgiving' Ballad
REVOLVING DOOR: Chris Kyriakos Joins Pitch As Executive Director, Integrated Production
BIZ DEV: WE ARE Pi Wins RTL Z Relaunch
MediaPost Agency Daily - Monday, July 27, 2015
Jerry Della Femina to Launch 'Mad Men'-Like TV Show Set In The Seventies
UM Hires SMG's Dianne Richardson To Lead U.S. Strategy
According to Agency Execs, Working With The Snapchat Sales Team Is A Bit Challenging
BSSP Powers Positivity In New Campaign For HTC
Saatchi & Saatchi Still Pimping 25th Anniversary New Directors' Showcase, This Time With MoMA Screening
Y&R Appoints Dimitriou To Lead Its European Operations
SF Residents Save The Environment, Get Free Coffee
License to Thrive
NEW! Natural Beauty On Display In Latest Carl's Jr. Ad
REVOLVING DOOR: Christopher Burns Joins Digital Kitchen As Managing Director Of Innovation & Brand Experience
BIZ DEV: Solve Awarded Black Diamond Without A Review
MediaPost Agency Daily - Friday, July 24, 2015
Australian Agency Opens Production Shop in India to Offer Australian Clients Half-Price Work
Maurice Levy: 'Festival Of Reviews' Not Cheap
IPG Taps Cooper As Global Chief Of OOH Shop Rapport
4As Launches Digital Ops Committee, Will Focus On Supply Chain Issues
'Original' To Spokesman: No Soup Ads For You, Replaced By 'Seinfeld' Actor
Accenture Acquires Austin's Chaotic Moon
'New Republic' Bows In-House Content Marketing Agency
Correction: OMD Is State Farm's Media Agency
Looking for Commerce at Hill Holliday's Project Beacon
NEW! Forget The Mars Rover, Oscar Mayer Debuts Wiener Rover
REVOLVING DOOR: Andy Amendola Named Director Of Digital Strategy For The Community
BIZ DEV: Starcom Named Global Media Agency For Etihad Airways Partner Airlines
MediaPost Agency Daily - Thursday, July 23, 2015
Xaxis CEO Says His Agency Trading Desk Is Not A Trading Desk
Publicis Groupe Reports 1.4% Q2 Organic Growth
MDC Partners SEC Probe Sparked By Whistle Blower
Creative Director Shoots Award-Winning Photos of Kenya
Swish: SMG Scores NBA Media Assignment
Searchmetrics, Havas Media Netherlands Extend Partnership
Art Director Lands New Gig With Resume-In-Bottle Stunt
IPG Posts 6.7% Organic Growth In Q2, Raises 2015 Growth Target
SCC Locks Up LifeStorage Account
Prophet Acquires Altimeter Group
How Agencies Are Sifting Through The Sea Of Ad Tech
NEW! Winner Of Contest Gets Free Rent For Life
REVOLVING DOOR: DDB New York Adds Two In Creative Department
BIZ DEV: Commerce House Wins Project Work For SodaStream
MediaPost Agency Daily - Wednesday, July 22, 2015
Creative Professor Makes Argument For More Advertising Creativity Awards
Nadal's Resignation 'Without Good Reason' Costs Him A Bundle
Because People Can't Seem To Part With Their Phones At Bedtime Or Operate A Regular Alarm Clock, This Agency Created JustTheBell
Omnicom Posts 5.3% Organic Growth For Q2
Barton F. Graf 9000 Beefs Up Creative Department
Moen Faucet Taps Wray Ward For Ad/Marketing Chores
Fuseideas Seeks American Travelers To Germany
Omnicom's Programmatic Arm Grew $30M In Q2
NEW! Blistery Flesh Used In OOO Campaign To Encourage Omaha Residents To Get Checked For STDs
REVOLVING DOOR: Yamamoto Hires Two
BIZ DEV: Droga5 Named AOR For NRG Energy
Is Brand Strategy A Myth?
MediaPost Agency Daily - Tuesday, July 21, 2015
Ad Agency Turns to 99 Designs For Creation of Its Own Logo
Nadal Out At MDC Partners
Nadal's Downfall
GroupM Gets Agency Exclusive On Networked Insights Kairos Platform
U.S. Ad Demand Begins Seasonal Decline, Digital Continues Secular Expansion
McCann Rolls Out Windows 10 Launch Campaign
Bing Makes Move Into Native Advertising
Personalizing Messages To Purple-Hair Individualists With Search, Addressable TV
DNA Campaigns For Northwest Bike MS Event
NEW! Kindness Is Universal In Airbnb's 'Mankind' Ad
BIZ DEV: Mediassociates Wins Media Buying, Planning Work For Bulova
MediaPost Agency Daily - Monday, July 20, 2015
This Guy Says Ad Agencies Can't Do Branding And Basically Just 'Make Things Look Cool'
Bohan Advertising Ventures Into Startup Investing
Agency's Coffee Mugs Get Cheeky With Daily Agency Life
Kantar: Marketers Backing Away From Coupons
MillerCoors CMO Says Agency Partnerships Are Important, But Isn't Pleased With the Brand's Continuously Shifting Campaigns
Reyka Vodka's Flips And Twists For New Campaign
Just In Time For Men's Fashion Week: GMC's "The Sharp American"
Manifest Taps John Conmy To Manage Client Services
Seamless Delivers Its NY Business To BBH
Arranged Marriages: Digital Marketing's Dirty Secret Prompting So Many Reviews
NEW! Loyal Gamers Get Tattoos Retouched To Promote Remastered 'Gears Of War'
REVOLVING DOOR: Andrea Lennon Joins Critical Mass As GM For Asia Pacific Region
BIZ DEV: Mount Sinai Hospital Names KBS Toronto As AOR
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